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May 6, 2019 7:38 AM
#1

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May 2017
459
When you consider the fact that Japan has population of about 120mil. and that average anime sell about 5000 copies, thats actually pretty low

even if you take that average salary in japan is 325,000yen and price of average blu-ray is about 8000yen, its not like some big expense

even manga and light novels usually sold about 50-100k for more popular ones

its like every 1000th person in japan is actually interested for those things..
May 6, 2019 7:41 AM
#2
lagom
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Jan 2009
107407
disc sales have been declining too for the past 5+ years already although the legal streaming profit is getting bigger (especially worldwide) and the usual heavy profit maker merchandise sales are still strong today

if you are interested to know the actual data about various ways anime is making a profit you can look here https://aja.gr.jp/english/japan-anime-data
May 6, 2019 7:45 AM
#3

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deg said:
disc sales have been declining too for the past 5+ years already although the legal streaming profit is getting bigger (especially worldwide) and the usual heavy profit maker merchandise sales are still strong today

if you are interested to know the actual data about various ways anime is making a profit you can look here https://aja.gr.jp/english/japan-anime-data


yes but for 120 mil people its still seems low..
May 6, 2019 7:47 AM
#4

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Another factor could just be that anime BD prices are usually fucking outrageous; and don't even get me started on special edition box sets (those will cost you like a month's rent, easy).
May 6, 2019 7:51 AM
#5
lagom
Online
Jan 2009
107407
LICK_IT_GOOD said:
deg said:
disc sales have been declining too for the past 5+ years already although the legal streaming profit is getting bigger (especially worldwide) and the usual heavy profit maker merchandise sales are still strong today

if you are interested to know the actual data about various ways anime is making a profit you can look here https://aja.gr.jp/english/japan-anime-data


yes but for 120 mil people its still seems low..


yep since anime especially late night anime (that we anime fans watch) are a niche market to begin with there in Japan, thats why BluRay discs in Japan are sold in a high price and that at least 10,000 disc sales is considered a massive hit profit wise already (source https://myanimelist.net/forum/?topicid=296000)

the anime that are considered massive profit makers are all airing on morning times like those long running shows like One Piece, Detective Conan, Doraemon, etc

and also low number of customers is common though like "80% of sales come from 20% of clients" https://en.wikipedia.org/wiki/Pareto_principle

Stygian_Prisoner said:
Another factor could just be that anime BD prices are usually fucking outrageous; and don't even get me started on special edition box sets (those will cost you like a month's rent, easy).


i actually read somewhere (forgot where) that the anime industry did experimented on lowering the disc costs but it did not grow the overall sales and at most times they lose more sales

May 6, 2019 7:55 AM
#6

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Nov 2013
712
Comparison between manga and discs sales are also a bit sad. Ex:
Boku no hero> 600k : 3k+
3-gatsu no lion> 600k : 2k
Tokyo Ghoul> 500k : 1-2k
Neverland> 500k : 1.2k
5-toubun> 400k : 5.6k

Probably because japan prefer recording (almost all anime aired on TV), streaming, or maybe pirating (you can find almost everything in the net, EVEN THE BD RIPS).
May 6, 2019 7:59 AM
#7
lagom
Online
Jan 2009
107407
@Stygian_Prisoner

found the article (forget the reasons i stated on the last reply because i remember them wrong)

One would think that lowering the price in Japan would impact sales, but over the years various attempts to sell anime on video at lower prices have mostly failed: sales numbers seem oddly unaffected by pricing. What this tells us is that this owning DVDs of this stuff is just not that appealing to the public at large. It also tells us that the current pricing isn't all that big a deal to current customers in Japan. Basically, there IS no broader spectrum of fans in Japan clamoring for cheaper discs. YOU might find ¥8,000 a ridiculous price, but that's how much new-release home video has always cost over there, so if you weren't a Westerner who was used to going to Best Buy and walking out with a copy of Transformers 4 for $17.99, it wouldn't be such a big deal. The people who want it are, largely, already buying it.

But just for the sake of argument, let's see what happens if you DO try to lower your prices. Say you priced your new series at ¥4,000 instead of ¥8,000. You would have to sell OVER twice as many copies to make the same amount of money. (Remember, you still have to pay the same amount for manufacturing and marketing.) If sales are only a little bit higher than they were at the more expensive price, you've just lost an obscene amount of money. Bad things happen to companies that lose money.

So, from a business perspective, if your sales aren't going to be affected all that much, charging the higher price is just common sense. This pricing structure is such a basic part of the home video business in Japan that new productions simply depend on all that extra money to make a profit. Cutting the price just simply isn't a rational thing to think about.

https://www.animenewsnetwork.com/answerman/2013-07-26
May 6, 2019 8:19 AM
#8

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Jul 2013
305
Of course they are, it's a vicious circle. People pirate anime, studios lose money, they have to raise the prices, people don't want to pay so more people pirate, then the prices get raised again. It's not a sustainable situation
May 6, 2019 8:36 AM
#9
lagom
Online
Jan 2009
107407
bledsoe60 said:
Of course they are, it's a vicious circle. People pirate anime, studios lose money, they have to raise the prices, people don't want to pay so more people pirate, then the prices get raised again. It's not a sustainable situation


the reality is that the anime industry have record breaking profit for the past few years though even with declining disc sales

May 6, 2019 8:41 AM

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Nov 2018
58
If the discs weren't so expensive, I'd be willing to buy them. As it stands, I just have to settle for watching it online.
May 6, 2019 8:50 AM
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4938
Stygian_Prisoner said:
Another factor could just be that anime BD prices are usually fucking outrageous; and don't even get me started on special edition box sets (those will cost you like a month's rent, easy).



In Japan i think it's worse 3-6 Vols released sperately with only 3 or 4 epiosdes at the price of like 50-60 USD/£ but obviously in yen but with the US Realese includes all epiosdes in one plus US gets spical Editions with extra stuff . Most of the time like japan do with there Vols

Unlike here in the UK we just get DVD and Blu-ray combo's and some series are 24.99 - 40 pounds and the Blu-ray anime movies are like £20
May 6, 2019 8:54 AM

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Mar 2012
18960
Japan is now in transition of going full digital as a market for streaming keep get bigger. Same thing happen in manga as they are now expanding for digital app.

On a side note bring back sales thread to MAL.
Kickstarter for Rokujouma is fully funded. Good work everyone. Lets wait for the result of our hard work together.
May 6, 2019 8:54 AM
lagom
Online
Jan 2009
107407
i say do not worry about the disc sales anymore since its not the major source of profit and there are more various sources of profit for the anime industry now since anime is becoming a worldwide entertainment now (not yet mainstream but its getting there)

NeoAnkara said:

On a side note bring back sales thread to MAL.


disc sales are becoming irrelevant though
May 6, 2019 8:59 AM

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Apr 2015
6731
Guess reverse importation is a real issue. Either that or $70+ USD for 2-4 episodes isn't a reasonable price?
"No, son, you may not have your body pillow at the dinner table!"
May 6, 2019 9:00 AM

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18960
deg said:
i say do not worry about the disc sales anymore since its not the major source of profit and there are more various sources of profit for the anime industry now since anime is becoming a worldwide entertainment now (not yet mainstream but its getting there)

NeoAnkara said:

On a side note bring back sales thread to MAL.


disc sales are becoming irrelevant though
I don't really care about disc sale since it is also available in ANN. What I want is CD and LN sales thread because you won't find that anywhere else.
Kickstarter for Rokujouma is fully funded. Good work everyone. Lets wait for the result of our hard work together.
May 6, 2019 9:02 AM
lagom
Online
Jan 2009
107407
NeoAnkara said:
deg said:
i say do not worry about the disc sales anymore since its not the major source of profit and there are more various sources of profit for the anime industry now since anime is becoming a worldwide entertainment now (not yet mainstream but its getting there)



disc sales are becoming irrelevant though
I don't really care about disc sale since it is also available in ANN. What I want is CD and LN sales thread because you won't find that anywhere else.


ah ok, i thought you are referring to this topic about anime disc sales
May 6, 2019 9:08 AM
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Anyone know where i can find bd sales and ln sales?
May 6, 2019 9:09 AM

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2852
Does that ¥8,000 price drop over time? That's more than $70 (US) and if American distributors charge much less than that, Japanese fans could save money by ordering internationally from US suppliers, even with international shipping factored in. Many new releases sell for about $55, so maybe that's the break-even point. I buy anime on Blu-ray at a rate of about one or two per month but I won't go much above $25 for a single 12/13 season (I'll go higher for multi-season sets).
A møøse once bit my sister...
May 6, 2019 9:17 AM
Lewd Depresso

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cuz physical copies are damn expensive & take space.

I'm still waiting for the day when they start selling full quality anime digitally. (mean that finalized product, which currently BD releases are) ... then prices will go down and we will get convenient sales.

And once sales hit, I can start stocking my fav Anime digitally and full on legit.

Best we get is streaming or buying from steam (which are shitty TV cr rips)

But sadly TV vs BD quality difference is too large. And I'm not interested in streaming or TV quality releases.

And can't stand collecting stuff physically (let alone unreal prices of Anime with shipping if order physically)
May 6, 2019 9:30 AM

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May 2013
1739
DesolatePsyche said:
cuz physical copies are damn expensive & take space.

I'm still waiting for the day when they start selling full quality anime digitally. (mean that finalized product, which currently BD releases are) ... then prices will go down and we will get convenient sales.

And once sales hit, I can start stocking my fav Anime digitally and full on legit.

Best we get is streaming or buying from steam (which are shitty TV cr rips)

But sadly TV vs BD quality difference is too large. And I'm not interested in streaming or TV quality releases.

And can't stand collecting stuff physically (let alone unreal prices of Anime with shipping if order physically)

Unless I understood you incorrectly, the sizes of BDMV easily exceed 90-100 GB for a 24 episode anime alone. It may increase even further if animators start fiddling with higher resolutions for the video footage.

Streaming is the unfortunately only solution I see for digital transactions. There is the possibility of re-encoded bd rips but that defeats the whole point of full quality.
May 6, 2019 9:37 AM
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People who watch anime in streaming sites are many. Compared to old days.
May 6, 2019 9:40 AM
Lewd Depresso

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2386
KreatorX said:
DesolatePsyche said:
cuz physical copies are damn expensive & take space.

I'm still waiting for the day when they start selling full quality anime digitally. (mean that finalized product, which currently BD releases are) ... then prices will go down and we will get convenient sales.

And once sales hit, I can start stocking my fav Anime digitally and full on legit.

Best we get is streaming or buying from steam (which are shitty TV cr rips)

But sadly TV vs BD quality difference is too large. And I'm not interested in streaming or TV quality releases.

And can't stand collecting stuff physically (let alone unreal prices of Anime with shipping if order physically)

Unless I understood you incorrectly, the sizes of BDMV easily exceed 90-100 GB for a 24 episode anime alone. It may increase even further if animators start fiddling with higher resolutions for the video footage.

Streaming is the unfortunately only solution I see for digital transactions. There is the possibility of re-encoded bd rips but that defeats the whole point of full quality.


quality encoded bluray releases are under 20gb. 24episode series are average of 12gb fullhd. I rather have quality encoded than raw format which is pointless.

And even if there would be full quality/bd releases streaming service. Not all people have high speed connection to watch something 1080p. Plus streaming pointless, especially if want offline experience. So yeah.

RAW format is rather pointless. Have a quality encoding and digital storage wouldn't be an issue. Grab and watch. Plus drives arent that expensive either anymore.
May 6, 2019 9:42 AM
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jejehartadi said:
Comparison between manga and discs sales are also a bit sad. Ex:
Boku no hero> 600k : 3k+
3-gatsu no lion> 600k : 2k
Tokyo Ghoul> 500k : 1-2k
Neverland> 500k : 1.2k
5-toubun> 400k : 5.6k

Probably because japan prefer recording (almost all anime aired on TV), streaming, or maybe pirating (you can find almost everything in the net, EVEN THE BD RIPS).


Are there any charts for USA sales numbers? Translated manga are more expensive than the Japanese version, unlike the BD and DVDs. 4-6 dollars vs 10-15 dollars
May 6, 2019 9:52 AM

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1739
DesolatePsyche said:
KreatorX said:

Unless I understood you incorrectly, the sizes of BDMV easily exceed 90-100 GB for a 24 episode anime alone. It may increase even further if animators start fiddling with higher resolutions for the video footage.

Streaming is the unfortunately only solution I see for digital transactions. There is the possibility of re-encoded bd rips but that defeats the whole point of full quality.


quality encoded bluray releases are under 20gb. 24episode series are average of 12gb fullhd. I rather have quality encoded than raw format which is pointless.

And even if there would be full quality/bd releases streaming service. Not all people have high speed connection to watch something 1080p. Plus streaming pointless, especially if want offline experience. So yeah.

RAW format is rather pointless. Have a quality encoding and digital storage wouldn't be an issue. Grab and watch. Plus drives arent that expensive either anymore.

ye I get your point.

There needs to be an agreement on what encoding settings are to be used, globally that is. This doesn't take any video post-processing filters into consideration either. The term 'quality' encode is what makes the whole thing difficult to agree upon because there is only one quality standard available to compare (the 'RAW').

Streaming services rely on a maximum bitrate per frame (for their re-encoder settings) depending on the internet connection, which is why the video quality fluctuates.

Nevertheless, the whole idea of raw footage is also what accounts for the premium price. Coz There will always be a purist who will spot visual differences between RAW and a re-encode.
May 6, 2019 10:02 AM

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2038
mwalimu said:
Does that ¥8,000 price drop over time? That's more than $70 (US) and if American distributors charge much less than that, Japanese fans could save money by ordering internationally from US suppliers, even with international shipping factored in.

Reverse-importing is a thing, but factors such as video quality and 'hardsubbed' subtitles in licensed releases makes doing so less-desirable, and I'm sure there are other reasons too. I imagine purist collector types would never reverse-import, but I have no idea how prolific it is otherwise.
May 6, 2019 10:05 AM
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5513
We're living in the digital age, streaming and digital sales are slowly taking over the market.
My Queens

May 6, 2019 10:10 AM

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it litteraly costs around 65 to 70 bucks of course it will be low, and for what even since they can see everything way more easily, first of on TV, and on the internet and all?
May 6, 2019 10:11 AM
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561871
I wonder, if there is a correlation to the ridiculous high prices. Naaah.
May 6, 2019 10:30 AM
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LICK_IT_GOOD said:
When you consider the fact that Japan has population of about 120mil. and that average anime sell about 5000 copies, thats actually pretty low

even if you take that average salary in japan is 325,000yen and price of average blu-ray is about 8000yen, its not like some big expense

even manga and light novels usually sold about 50-100k for more popular ones

its like every 1000th person in japan is actually interested for those things..
How about you factor in the fact that anime Bu-Rays are split into multiple volumes and they charge $60-$70 for a measly 2-3 episodes worth of content. That's absolutely ridiculous.

You're right. $60 to $70 is not that big of an expense considering how much they make but you also have to consider what you're getting with that price. With that money, I can buy a game that can last me 50-100 hours as opposed to just 72 minutes worth of content.

Also, just because you have the money to buy something doesn't mean you should go ahead and do it. For example, I have the money to buy 6 volumes of an anime series with 13 episodes worth of content which would run me around $420 but why would I spend that much money for so little? It's a rip-off and it's not worth it. In today's world, there are ways of supporting the anime industry and it's through legal streaming or buying merchandise. I also heard somewhere that they're not as dependent on blu-rays sales like they used to 5 or more years ago ever since streaming (and worldwide streaming) became popular and profitable.
jc9622May 6, 2019 10:40 AM

May 6, 2019 10:35 AM

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deg said:
@Stygian_Prisoner


I see.
You bring up a very good point; i guess i was just talking out of my ass, then XD
May 6, 2019 10:46 AM

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With the rise of digital formats it's not surprising how each time less and less people are interested in the still-expensive physical formats.
May 6, 2019 11:15 AM

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Looks like that foreign licensing revenue actually is relevant, despite the lies that the anti-industry saboteurs might tell you.

Everything that connects to MAL

Contains Ecchi, but not Tagged Ecchi: Part 1 || Part 2 || Part 3

May 6, 2019 11:35 AM

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459
jc9622 said:
LICK_IT_GOOD said:
When you consider the fact that Japan has population of about 120mil. and that average anime sell about 5000 copies, thats actually pretty low

even if you take that average salary in japan is 325,000yen and price of average blu-ray is about 8000yen, its not like some big expense

even manga and light novels usually sold about 50-100k for more popular ones

its like every 1000th person in japan is actually interested for those things..
How about you factor in the fact that anime Bu-Rays are split into multiple volumes and they charge $60-$70 for a measly 2-3 episodes worth of content. That's absolutely ridiculous.

You're right. $60 to $70 is not that big of an expense considering how much they make but you also have to consider what you're getting with that price. With that money, I can buy a game that can last me 50-100 hours as opposed to just 72 minutes worth of content.

Also, just because you have the money to buy something doesn't mean you should go ahead and do it. For example, I have the money to buy 6 volumes of an anime series with 13 episodes worth of content which would run me around $420 but why would I spend that much money for so little? It's a rip-off and it's not worth it. In today's world, there are ways of supporting the anime industry and it's through legal streaming or buying merchandise. I also heard somewhere that they're not as dependent on blu-rays sales like they used to 5 or more years ago ever since streaming (and worldwide streaming) became popular and profitable.


its not point if its expensive or not and what you can buy with that money, point is that out of 120 mil japanese people, if only 1 million of them is anime fan, and if only every 10th person of that 1 mil buys 1 volume per month to support anime industry, blu-rays should sell 100k copies per month, and not just 20-30k like now. its like anime isnt that much popular in japan at all
May 6, 2019 11:49 AM

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823
btw is Mal going to make the sales thread or they just don't care anymore...
May 6, 2019 12:02 PM

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34616
I mean yeah, did you think half of Japan were Otaku? It's a niche hobby with a fairly small but dedicated community. What else is new?
I probably regret this post by now.
May 6, 2019 12:39 PM
otp haver 🤪

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6392
Because anime is still a niche product at the end of the day AND

A) There’s 50+ shows a season with the minimum of 4 separate blu-ray discs per series.
B) There’s no way any otaku is going to be able to afford the brd plus anime merch for multiple different series every season.
C) It’s not cheap in general but it’s averaging $200 per a 12 episode series is just insane. Especially when the industry depends on the audience to buy them in the split up episode disc format other then a bundle at the end of the season.
May 6, 2019 1:42 PM

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459
Pylia said:
LICK_IT_GOOD said:


its not point if its expensive or not and what you can buy with that money, point is that out of 120 mil japanese people, if only 1 million of them is anime fan, and if only every 10th person of that 1 mil buys 1 volume per month to support anime industry, blu-rays should sell 100k copies per month, and not just 20-30k like now. its like anime isnt that much popular in japan at all

Last weeks anime Blu-Ray sales only:

16,924 - Zombie Land Saga SAGA.3
8,721 - Sword Art Online: Alicization 4
8,541 - Uchū Senkan Yamato 2202: Ai no Senshi-tachi 7
5,225 - Uchū Senkan Yamato 2202: Ai no Senshi-tachi [Mecha Collection Yamato 2202 (Clear Color) Included] 7
4,174 - Kaguya-sama: Love is War 2
3,435 - DAKAICHI
2,624 - WATATEN!: an Angel Flew Down to Me Vol. 2
2,321 - Mysteria Friends I
2,051 - B-PROJECT: Zecchō Emotion 2
1,877 - The Rising of The Shield Hero Blu-ray Box Vol. 1
1,839 - Mysteria Friends II
1,791 - A Certain Magical Index III Vol. 5
1,348 - Mob Psycho 100 II Vol. 002
915 - Kabaneri of the Iron Fortress (movie)

source
Total: 61,786+

You've asked for 100k sales a month, the reality presents you over 61k+ a week. The numbers are pretty high for the prices they're sold, and the niche of fans available, but you shouldn't forget that there are more and more shows being produced each year, splintering the sales between each anime further. You might be able to easily pay for 1-3 discs per month, even by those prices, but when they release 5 or more interesting anime a season, you've to decide which title you prioritize, leading to cannibalization between the series.
Also, as others mentioned the digital shift into streaming, digital downloads, or the support via other means is on the uprise making them of a not be undervalued importance compared to the classic sales numbers.


i mean 100k per week, i made mistake while typing, but never mind anyways.. its still low because there is 20-30 mil japanese who are in teens or 20s or 30s and there should be at least 2-3 mil anime fans of them even if every 10th person loves it and its still low..the same is for manga and light novels
LICK_IT_GOODMay 6, 2019 1:46 PM
May 6, 2019 2:43 PM
YouTuber / VA

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Because literally nobody wants to buy television/movies on disks now a days and the few thousand people who do buy anime blu-rays it's purely because they're collectors not because they're actually need to watch it that way.
May 6, 2019 3:07 PM
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Nov 2009
720
8000 Yen? It's certainly not that cheap, unless you are talking about a movie or like 3-4 episodes.
Also, most modern anime pander to the otaku niche. Normal Japanese don't identify with these people and as such don't watch/buy those anime.
May 6, 2019 3:14 PM

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Mar 2019
694
When I can watch numerous anime on crunchyroll for a year for the same price as one anime on Blu-ray that pretty much answers the question. That being said I'll still buy my absolute favourite anime on BR so I always have it.

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