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It's Blu-ray Sales That Matter: Buying Power of Otaku Maintains Anime Market

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#1
May 9, 2011 9:25 AM

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According to the Association of Japanese Animations, the sales of the anime video media in Japan have increased for the first time in five years while the number of TV anime titles has been dropping since 2007. The recovery of the video media sales is attributed to the successful transition of the anime market to Blu-ray, which is more expensive than DVD.

Mainichi Newspaper reported that the Blu-ray sales are vital for the success of core-fan oriented anime, which are usually aired after midnight. One of the major anime producers said "Even if the rating of a midnight anime marks 10%, it's doesn't matter for us." Another producer said a TV anime can be regarded as a hit if sales per volume are more than 10,000 copies. dtshyk: this "10,000 copies" means the sales to the retailers, not to the individual customers.

Recent Major Hit Titles

K-ON! vol.01
Blu-ray 42,625 (DVD 10,326)

Angel Beats! vol.1
Blu-ray 27,052 (DVD 13,390)

Bakemonogatari vol.01
Blu-ray 58,098 (DVD 23,234)

K-ON!! vol.01
Blu-ray 38,452 (DVD 3,981)

Ore no Imouto ga Konnani Kawaii Wake ga Nai
Blu-ray 21,911 (DVD 5,093)

IS: Infinite Stratos vol.1
Blu-ray 27,064 (DVD 9,068)

Mahou Shoujo Madoka★Magica
Blu-ray 52,944 (DVD 9,097)

One volume of TV anime Blu-ray usually costs 5,000 - 7,000 yen ($62 - $88) for two or three episodes. If you collect all the volumes of one season, it will be around $400 - $500. The high purchasing power of core anime fans has been supporting the TV anime market.

Sudo Tadashi, the president of Anime!Anime!, said TV anime produced by popular anime studios like SHAFT and Kyoto Animation sell well because the Blu-rays of their anime are not simple video media but communication tools among the fans. The TV airing of such anime arouses enthusiasm among the audience and stimulates energetic discussions online. People purchase the Blu-ray as a souvenir of the whole excitements.

Sources: Mainichi, ASCII, Anime!Anime!
 
#2
May 9, 2011 9:30 AM
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Sounds nice. I've NEVER seen anime on Blu-ray, though.

I wonder what they mean by "communication tools among the fans". They make it sound like the fan relationship between the studios and the viewers get closer by just buying and watching the titles. I could be mistaken, though.
 
#3
May 9, 2011 9:32 AM
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A minimum of $62 for two or three episodes? Oh my God.
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#4
May 9, 2011 9:34 AM
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H3ctor said:

I wonder what they mean by "communication tools among the fans". They make it sound like the fan relationship between the studios and the viewers get closer by just buying and watching the titles. I could be mistaken, though.


No, it means that what sells gets made. 'Oh, that sold well, let's adapt another series similar to that one'.

Touka said:
A minimum of $62 for two or three episodes? Oh my God.


What rock you been living under? This has been common knowledge for over a decade. Heck, a month ago I spent AU$350 on a Blu-Ray Box Set from Amazon Japan that won't be released until the 27th of this month. The same series on DVD from FUNimation goes for US$25.
 
#5
May 9, 2011 9:43 AM

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K-ON!! is saving the anime industry. U mad, DEEPfags, anime-is-dyingfags, moehaters & corp.?
アニメはあなたの人生を台無しにさせてはいけない。
 
#6
May 9, 2011 9:45 AM

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I'll tell you that almost all Blu-Ray anime cost $78-$90 US in Japan, I shop on Amazon Japan a lot. Never seen a $60 Blu Ray anime. The only problem I have with importing anime is the fact that most anime are only in volume format, just give me the damn boxset a few months after the last volume releases.


 
#7
May 9, 2011 9:47 AM

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H3ctor said:
I wonder what they mean by "communication tools among the fans". They make it sound like the fan relationship between the studios and the viewers get closer by just buying and watching the titles. I could be mistaken, though.


I would say, purchasing Blu-ray is kind of a ticket to "Madoka Magica is great! Oh Yeah!" festival.
 
#8
May 9, 2011 9:48 AM

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Yes, 2 or 3 episodes cost 5000 - 7000 yen, but most of the time they contain several extras, such as soundtracks, art books, comics etc.

Still expensive as fuck though. Thank God they're way cheaper outside of Japan, but we don't get all the extras. ;_;
 
#9
May 9, 2011 10:09 AM

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top five r the best lol
 
May 9, 2011 10:17 AM

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I play blue-ray often on my PS3, it's nice and all, but not something I would go overboard to buy.
 
May 9, 2011 10:46 AM

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And people say R1 / other non-Japanese releases are too expensive because of the presence of English dubs...

TreF said:
K-ON!! is saving the anime industry. U mad, DEEPfags, anime-is-dyingfags, moehaters & corp.?
Haha, exactly. Colony Drop and all the other haters that say "This DEEP anime isn't up to my high literary standards, so I'm not going to spend money on it" can go... die in a colony drop. Bring on the "Type B" Otaku who say "OMG Azunyan so moe!!" and plunk down the money on BD, figures, dakimakura, etc.
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May 9, 2011 11:41 AM
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Retro8bit said:
I play blue-ray often on my PS3, it's nice and all, but not something I would go overboard to buy.
That's not the point of the whole article. This is a situation report that basically says that the industry has finally settled down from it's DVD to Blu-ray transition period. Basically DVD's have finally been abandoned massively and BD's are becoming the norm among fans. It's obvious too, DVD is SD so all that HQ-quality anime we see (especially the fansub community) is not what you'll see should you get the DVD version. So we've finally arrived to the point where fans think there's a point for the BD version.

I don't know what they mean by "communicating to the fans" through it but I do know Shaft, for example, dedicates a lot of effort into their BD releases.

 
May 9, 2011 12:17 PM

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This article appears to be stating the obvious for the most part, such as otaku being the main buyers of anime and DVDs getting shunned in favor of Blu-rays.

TreF said:
K-ON!! is saving the anime industry. U mad, DEEPfags, anime-is-dyingfags, moehaters & corp.?
But K-ON wasn't directed by Yutaka Yamamoto, so there's no way it could possibly be saving the anime industry!
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May 9, 2011 1:01 PM
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Onibokusu said:
Touka said:
A minimum of $62 for two or three episodes? Oh my God.


What rock you been living under? This has been common knowledge for over a decade. Heck, a month ago I spent AU$350 on a Blu-Ray Box Set from Amazon Japan that won't be released until the 27th of this month. The same series on DVD from FUNimation goes for US$25.

One situated in the United Kingdom. A place where the prices of anime in Japan don't make the 9 o'clock news. Seriously, it isn't common knowledge so get off your high horse. Having no interest in importing goods from Japan why the hell should I know how much things cost over there? Here in the UK we can get two episodes for as little as 76p so I wouldn't have imagined prices would be so high in Japan.
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May 9, 2011 1:01 PM
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I'm glad to hear sales are up. With the number of shows dropping and the new bill passed, you'd think anime is slowly heading to its demise. Glad to see its not heading that way yet. If I can get a show I want on blu-ray, I will. But $70 for two episode is too much.
 
May 9, 2011 1:05 PM

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This large sale of Blu Rays is good for the industry
anime I'm glad this is working.
 
May 9, 2011 1:07 PM

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I'm so glad I don't live in japan and have to pay that much for a complete set. Thank you for licensing companies that allow us to get a series for 20$ or 30$
H3ctor said:
Sounds nice. I've NEVER seen anime on Blu-ray, though.

your kidding. Anime is freaking amazing on blu-ray. FMA brotherhood was just gold in BR and same with the Evangelion rebuild movies.

dtshyk said:

Mahou Shoujo Madoka★Magica
Blu-ray 52,944 (DVD 9,097)

This.

By the blessing of Madoka, Blu-ray shall take over the world!
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May 9, 2011 1:08 PM

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Oh Infinite Stratos, what are you doing there? Trololol
 
May 9, 2011 1:13 PM

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zansabarshadow said:
I'm so glad I don't live in japan and have to pay that much for a complete set. Thank you for licensing companies that allow us to get a series for 20$ or 30$
Keep in mind though that instead of 2-3 single audio eps + extras/disk, you get 6-9 dual audio eps + extras/disk. That equals QUALITY.

zansabarshadow said:
dtshyk said:

Mahou Shoujo Madoka★Magica
Blu-ray 52,944 (DVD 9,097)

This.

By the blessing of Madoka, Blu-ray shall take over the world!
Amen
 
May 9, 2011 1:14 PM
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Oh, God... it's the 90s all over again~!!
 
May 9, 2011 1:14 PM

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Leon-Gun said:
I don't know what they mean by "communicating to the fans" through it but I do know Shaft, for example, dedicates a lot of effort into their BD releases.


Nono, SHAFT's TV airings are full-length TRAILERS for their BD releases.
 
May 9, 2011 1:16 PM
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Don't know what I.S. is doing there but....*sigh*

Good job though
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May 9, 2011 1:23 PM
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I guess those crappy shows (well, except Madoka) served a purpose in the end.
 
May 9, 2011 1:25 PM

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This is news? No offense to the news team of course, but when you have people saying they won't watch funimation's simulcast because they are 360p it comes as no surprise that Blu-ray appeals more. A lot of people have long since started to take SD as a personal attack.

TreF said:
K-ON!! is saving the anime industry. U mad, DEEPfags, anime-is-dyingfags, moehaters & corp.?


There would likely be reason to be mad, if it wasn't for the fact that K-ON! was made for that exact intent. Not "saving the anime industry" but appealing to the otaku market by pandering much like anime ripe with fanservice. The reason there has been such a moe spike is because Moe series sell well, and they don't take a large amount of money to animate because a large majority of them are slice of life.

It's worth noting that K-ON!! is not saving the anime industry to any extent. It says right before those capitalized blue letters that ignited the flames in your heart (and further fanned it when you saw those letters again) that this is a recent major hit list. But I digress, the point of you saying that wasn't to inspire a rational response was it?
Modified by Damonashu, May 9, 2011 1:29 PM
 
May 9, 2011 1:39 PM

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Unlike American NEETs, Japanese otakus have deep pockets >>
 
May 9, 2011 1:41 PM
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Damonashu said:
Tand they don't take a large amount of money to animate because a large majority of them are slice of life.
First of all... since when does slice of life have anything to do with animation?

And secondly, K-ON is actually very well animated. Much better than your average anime.
 
May 9, 2011 2:00 PM

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Jure said:
Damonashu said:
Tand they don't take a large amount of money to animate because a large majority of them are slice of life.
First of all... since when does slice of life have anything to do with animation?

And secondly, K-ON is actually very well animated. Much better than your average anime.
Movement. Don't quote me on this as it is purely speculation, but slice of life series don't tend to use the exaggerated movements that your better written (and even the poorly written ones) action oriented show would use. It doesn't take as much to animate a group of characters standing around and talking/day-dreaming/etc, as it does to animate a giant robot flipping through the air and launching a volley of missiles.

As for you latter statement, I will admit that I can neither confirm nor deny its accuracy.
Modified by Damonashu, May 9, 2011 2:03 PM
 
May 9, 2011 2:01 PM
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To all those complaining about how the industry is dead because they don't make your deep shows anymore or because of the over-presence of moe in the current industry, buy some DEEP blu-rays then. I for one welcome our new moe overlords. More of the same which is more of what I came here for.
Jure said:
First of all... since when does slice of life have anything to do with animation?

And secondly, K-ON is actually very well animated. Much better than your average anime.


Slice of Life automatically equals no action which automatically equals no animation

Also, I concur with your statement. K-ON! did have surprisingly fluid animation. Despite my qualms with the series, that's something I will agree with.
 
May 9, 2011 2:33 PM

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Yaaay good news, good news indeed! Profit good, keep at it core-anime fans in Japan!

Yes, anime Blue-Rays usually look very good with the better animated ones, and it makes CG look incredible. Although the differences between DVD anime and Blue-Ray anime are not day-and-night like they are with live-action movies, they are far from not making watching anime Blue-Ray's worth it (with the right animes, of course).
Modified by Zeream, May 9, 2011 2:41 PM
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May 9, 2011 2:39 PM

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Lol Infinite Stratos on the list
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May 9, 2011 2:45 PM

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holy crap.....
$62-$88
FOR 2-3 BLU RAY EPISODES?!!
that's like 3 times the normal cost where I come from!
"Where will a newborn go from here? The net is vast and infinite" - Motoko Kusanagi
 
May 9, 2011 2:46 PM

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Plus only the blu-ray has 3D capability, I frequent several Japanese blogs for Baby Princess and I didn't hear a single Baby Princess fan even thinking about getting the DVD at all, they all getting the Blu-Ray and 3D, remember it's Baby Princess 3D Paradise [Love] not 2D. I don't even get the reason why they even have it on DVD, nobody in their right mind in Japan would touch it even with a 39 1/2 foot pole.


 
May 9, 2011 3:32 PM

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Overpriced! no wonder why i resort to preowned!
 
May 9, 2011 3:42 PM

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TreF said:
K-ON!! is saving the anime industry. U mad, DEEPfags, anime-is-dyingfags, moehaters & corp.?


It's not saving the anime industry, it's saving Kyoto Animation. Now if the same thing could be true about Madhouse and other "SuperDeepDarkDepressingPhychologicalCyberPunkBoringComplicatedPretentiousDementia" anime studio. Sunrise is milking Gundam/Gintama, Ufotable has KnK, Production I.G. has Sengoku Barasa,basara or however you spell it, Toei has One Piece/Toriko, Pierrot has Naruto/Bleach, Gainax could produce any dementia,sexual,overthetop anime and they will sell plus they are milking Evangelion with the rebuilds, etc. Anime industry won't die as long as each studio has their super popular franchise.
Modified by Valaskjalf, May 9, 2011 3:45 PM
 
May 9, 2011 4:53 PM

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If I were confident enough in my Japanese I'd be buying those blu-ray releases through imports. Oh well, I buy whatever releases in blu ray in America on blu ray.

Like that sexy ass Baccano blu ray box that's coming out in America in 8 days.
 
May 9, 2011 5:22 PM

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Good information c: K-On!, Angel Beats!, Bakemonogatari, Oreimo & Madoka Magica are my favorites. :DD

hee.. how expensive the price of just one blu-ray is..
 
May 9, 2011 5:35 PM

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well its good that they are making more money now... but those prices are absurd... the only reason there making money is becuase of the ridiculas prices...



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May 9, 2011 5:48 PM
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Touka said:

Seriously, it isn't common knowledge so get off your high horse. Having no interest in importing goods from Japan why the hell should I know how much things cost over there?


Aw, that's so cute. You lodged that it wasn't common knowledge, then instantly stated you had no interest in importing and thus you know nothing of it.

The price of anime in Japan is common knowledge. You don't even have to be interested in importing, one minute of browsing ANN would have given you that information.
 
May 9, 2011 6:07 PM

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Onibokusu said:
The price of anime in Japan is common knowledge. You don't even have to be interested in importing, one minute of browsing ANN would have given you that information.

Wouldn't he/she still need to at least be aware of what the Oricon charts even are on ANN though to know about the price of anime on Home video in Japan?
 
May 9, 2011 6:08 PM
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Happy for Angel beats, Infinite Stratos, K-on, Bakemonogtari, don't care for the rest,
plus Japan need to lower the price of the dvd/BD by 40 dollars and more episodes..
Modified by RandyW88, May 9, 2011 6:11 PM
 
May 9, 2011 6:38 PM
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infinite_zero said:
Leon-Gun said:
I don't know what they mean by "communicating to the fans" through it but I do know Shaft, for example, dedicates a lot of effort into their BD releases.


Nono, SHAFT's TV airings are full-length TRAILERS for their BD releases.
Haha, I'm actually inclined to agree with you. I can't wait to get my hands on the Madoka BD's.

 
May 9, 2011 6:48 PM

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Recent news are shouting 'WATCH 'IS' FOR THE LOVE OF GOD!" to me.
Good for the industry and gotta purchase a BD set if it's ever available in the place I live in *sigh*
 
May 9, 2011 7:00 PM

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dtshyk said:

Bakemonogatari vol.01
Blu-ray 58,098 (DVD 23,234)
Mahou Shoujo Madoka★Magica
Blu-ray 52,944 (DVD 9,097)


These 2 great titles from SHAFT is totally dominating. :D

Well, good news is good.
 
May 9, 2011 8:31 PM

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but Blu-Ray is expensive. :U Well, generally anime in Japan is super expensive. >_< If i ever master Nihongo, which i never will (has a C+ in that class and only taking a semester in college), i'd be buying manga instead (since they are really cheap. C:)

but back on topic, if selling in blu-ray actually increased sales, they i'm kinda afraid if they might remove DVD discs.
 
May 9, 2011 9:06 PM

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seriously now they cant blame us downloaders for decline in sales and if they do there pulling numbers out of there arsehole

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May 9, 2011 9:53 PM

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BWlw said:
Oh, God... it's the 90s all over again~!!


I'm glad I wasn't the only one thinking this. It's just like when everyone was transitioning from VHS to DVD.


 
May 9, 2011 10:26 PM

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TreF said:
K-ON!! is saving the anime industry. U mad, DEEPfags, anime-is-dyingfags, moehaters & corp.?


Not really, but show still sucks, and so does IS.
 
May 9, 2011 10:32 PM

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RandyW88 said:
Happy for Angel beats, Infinite Stratos, K-on, Bakemonogtari, don't care for the rest,
plus Japan need to lower the price of the dvd/BD by 40 dollars and more episodes..


And make less money? These anime are aimed a very small demographic, and charging normal prices wouldn't bring in enough money to make a profit.

 
May 9, 2011 10:35 PM

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BlueCyanide said:
seriously now they cant blame us downloaders for decline in sales and if they do there pulling numbers out of there arsehole


They already are pulling number out of their asses. Recent studies have shown that people who download also buy, perhaps even more than 'regular' customers. And it makes sense, as a lot of them are like 'try before I buy' and will thus do so if they like what they see. of course, there are people who never buy and still download, but those are actually a minority, NOT the majority the industry would like us to believe.

Anyway, this article confirms what we knew all along: that otaku are the largest group of anime purchasers and that production studios know what they want. I wouldn't say they are 'saving' the industry, but more that they keep the respective studios afloat.

People complain to much about 'moe' selling. The things is, though, it's popular and can be used for almost anything (note: moe =/= fanservice or slice of life, it's usually merely part of it). People treat it as its own separate genre, while it's merely an art style. That a show looks moe, says nothing about its content. Some shows are deep, some are not, regardless of whether a show is moe or not.
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May 10, 2011 12:32 AM
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Shit, that's fucking expensive.
 
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