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Microsoft, Google, Others Threaten to Sue Adblock Plus Creator

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do you use adblock?
yes
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Dec 10, 2014 11:51 PM
#1
lagom
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A French group of publishers, including top names such as Microsoft and Google, are planning to sue developers of ad-blocking software because of the impact that their solutions have on their web-based solutions.

At this point, Adblock Plus alone has no less than 5 million users in France, approximately 2 million in the United Kingdom, and 1.5 million in Spain. According to Times of India stats, no less than 144 million users worldwide are now turning to Adblock Plus in search for cleaner browsing, up 69 percent from the year before.

Up to 40 percent loss in online advertising

There's no doubt that ad blockers indeed reduce publishers' revenues, and Laure de Lataillade, CEO of GESTE, a company that represents publishers in several industry sectors, claims that this loss sometimes reaches 40 percent. All because of third-party apps that users install to block ads, she says.

http://news.softpedia.com/news/Microsoft-Google-Others-Threaten-to-Sue-Adblock-Plus-Creator-467035.shtml[/b]


first is shutdown of ThePirateBay and now is the shutdown of AdBlockPlus

the internet is serious business literally
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Dec 10, 2014 11:54 PM
#2

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I'll die inside if my Adblock gets taken away. As much as I want to support MAL, I'm not dealing with 3 pop up ads everytime I refresh the page.
Dec 10, 2014 11:55 PM
#3

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Wow, this internet raid though.
Dec 10, 2014 11:55 PM
#4

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If those bastards dare to take away my adblock...
Dec 10, 2014 11:57 PM
#5

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I'll stop using adblock when ads stop being so fucking intrusive.
Dec 11, 2014 12:00 AM
#6

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I'm using Adblock Edge anyways :P
Dec 11, 2014 12:05 AM
#7

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There are a lot of ad block plugins out there. I think this will be like publishers trying to fight torrenting. They might manage to take one or two companies down but they will not be able to remove all the ad block plugins from the internet.
Dec 11, 2014 12:09 AM
#8

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Protaku94 said:
I'll die inside if my Adblock gets taken away. As much as I want to support MAL, I'm not dealing with 3 pop up ads everytime I refresh the page.
Yeah, fuck MAL ads and fuck CraveOnline
Dec 11, 2014 12:41 AM
#9

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Protaku94 said:
I'll die inside if my Adblock gets taken away.


Adblock is love
Adblock is life
Dec 11, 2014 4:39 AM
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Feb 2014
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I wouldn't mind ads if they actually gave me a iphone or laptop that they claim to give away :D
Dec 11, 2014 4:43 AM

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I buy what I want to buy, so those advertisers can fuck off. I make the conscious decision, if I see an advert that interrupts what I was doing or just general being annoying, I would go out of my way to not buy their product, unless it was something I was going to buy anyway like some Coke.
Dec 11, 2014 4:44 AM

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cupc said:
If those bastards dare to take away my adblock...
Dec 11, 2014 4:48 AM
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The internet's reached a point where it's becoming impossible to use without Adblock.

I'd prefer no internet to no Adblock in all honesty.
Dec 11, 2014 4:48 AM

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ReaperCreeper said:
I'll stop using adblock when ads stop being so fucking intrusive.
Dec 11, 2014 4:59 AM

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I fail to see how adblock is doing anything illegal. If anything it does more than just clean up websites... I also haven't had even a single virus since I started using adblock.

Luckily adblock isn't the only method to get rid of those virus infested intrusive ads.
For those who seek perfection, there can be no rest on this side of the grave.
Hope is the first step on the road to disappointment.
Dec 11, 2014 5:05 AM

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adblock doesn't only block ads, it's pretty helpful for not getting any damn viruses.
Is the war on the internet ever going to stop?
an egomaniac and a fool

Dec 11, 2014 5:23 AM

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Then I'll find another adblocker program. I don't block ads because I don't want to support a site I like, I do it because I'm scared any random ad could be virus infested. So until the day virus laced ads stop happening, I'm not going to stop.
"Dakimakura aren't meant for fucking." -Moog, January 2015

When a site's moderators warn you for condemning a troll, you know their moderators need to be changed out.
Dec 11, 2014 5:58 AM

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They get the sites to shut down unless you disable it. So you'll be locked out of your favourite sites unless you install ad block. It's quite genius and utterly shit. What makes them think adverts on websites will make people buy anything anyway. Useless.
Dec 11, 2014 6:09 AM

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Elvellonwen said:
They get the sites to shut down unless you disable it. So you'll be locked out of your favourite sites unless you install ad block. It's quite genius and utterly shit. What makes them think adverts on websites will make people buy anything anyway. Useless.

Thats because ad agencies generally pay the website each time somebody clicks an ad by displaying these ads people are more likely to click them I don't know about websites but for mobile apps that are free to play this is the primary source of income we have this thing called eCPM or effective cost per thousand impressions. This means that for every thousand clicks (or if an ad is displayed thousand times to someone) you get paid a fixed amount of money I'm guessing it is the same with a lot of websites which is why they try to show you as many ads as they possibly can. I do some app development and there are a bunch of companies who pay me if I display their ads in my apps the eCPM rate varies according to location of the end user and the ad company I choose for the app but generally the more ads that I display the greater my income.
omeg4Dec 11, 2014 6:16 AM
Dec 11, 2014 6:16 AM

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omeg4 said:
Elvellonwen said:
They get the sites to shut down unless you disable it. So you'll be locked out of your favourite sites unless you install ad block. It's quite genius and utterly shit. What makes them think adverts on websites will make people buy anything anyway. Useless.

Thats because ad agencies generally pay the website each time somebody clicks an ad by displaying these ads people are more likely to click them I don't know about websites but for mobile apps that are free to play this is the primary source of income we have this thing called eCPM or effective cost per thousand impressions. This means that for every thousand clicks (or if an ad is displayed thousand times to someone) you get paid a fixed amount of money I'm guessing it is the same with a lot of websites which is why they try to show you as many ads as they possibly can. I do some app development and there are a bunch of companies who pay me if I display their ads in my apps the eCPM rate varies according to location of the end user and the ad company I choose for the app.


Everybody knows how pay per click works dood. I'm surprised they have revenue to pump into that ridiculous shit in the first place. Let alone now trying to force me to look at shit adds.
Dec 11, 2014 6:25 AM

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Elvellonwen said:
omeg4 said:

Thats because ad agencies generally pay the website each time somebody clicks an ad by displaying these ads people are more likely to click them I don't know about websites but for mobile apps that are free to play this is the primary source of income we have this thing called eCPM or effective cost per thousand impressions. This means that for every thousand clicks (or if an ad is displayed thousand times to someone) you get paid a fixed amount of money I'm guessing it is the same with a lot of websites which is why they try to show you as many ads as they possibly can. I do some app development and there are a bunch of companies who pay me if I display their ads in my apps the eCPM rate varies according to location of the end user and the ad company I choose for the app.


Everybody knows how pay per click works dood. I'm surprised they have revenue to pump into that ridiculous shit in the first place. Let alone now trying to force me to look at shit adds.

Actually studies have shown that the more you see something the more likely you are to buy the product. Of course intrusive ads defeat the purpose since the users may find it annoying and may avoid the product but the way in which the ads are displayed is decided by the websites and not by the ad companies itself. since more ads displayed = more income, we have intrusive ads. An effective way of advertising a product would be to have small advertisements that would not negatively affect the user's browsing experience but the websites don't care about the products being advertised. They are only concerned with the ad revenue so they make the ads big and annoying.
Btw if you are interested this is called the Mere exposure effect. (http://en.wikipedia.org/wiki/Mere-exposure_effect)
omeg4Dec 11, 2014 8:37 AM
Dec 11, 2014 6:26 AM
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I don't really care about ads. My mind blocks them out completely when they pop up. I'm just too fast with the mouse.
'The way of the wang is long...and hard'
Dec 11, 2014 7:08 AM

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How dare you people not want rampant commericalization in your face 24/7. That back log of unneeded products won't just buy its self! And lol, wow. I'm not surprised by any of this. Fucking google.
RedArmyShogunDec 11, 2014 7:43 AM
Dec 11, 2014 7:13 AM
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we can solve the problem with better web design
Dec 11, 2014 8:20 AM

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Ads are dangerous, I'll be using Adblock until another better free solution exists.


Dec 11, 2014 8:26 AM

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22566
I couldn't imagine the internet without Adblock now. While I'm usually nostalgic for many things about my childhood, there's 2 things I'll never miss:

1. Seeing ads
2. Dial-up

Ads are a cancer.

Dec 11, 2014 9:48 AM

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Then don't make those fucking annoying pop-up ads, that was the main reason why i got Adblock Plus.
Dec 11, 2014 10:00 AM

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I wish people wouldn't take interwebz so seriously.
Dec 11, 2014 10:14 AM

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They have no case since there's nothing illegal about blocking ads.
Dec 11, 2014 10:22 AM

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If they stop with the intrusiveness and shoving advertisements down people's throats maybe people wouldn't use Ad Block. It's ridiculous when over half your screen is filled with stuff you have no interest in and stuff you're probably never going to buy.
SkeleturtleDec 11, 2014 10:31 AM
Dec 11, 2014 10:29 AM

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Why even bother, they're economically independent either way.
Dec 11, 2014 10:34 AM

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I don't care.
Dec 11, 2014 10:37 AM

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Qatami said:
I wish people wouldn't take interwebz so seriously.
But there's so much money to be had!
Dec 11, 2014 11:02 AM

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Delete those porn Ads first

Dec 11, 2014 11:34 AM

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Sloth_ said:
Qatami said:
I wish people wouldn't take interwebz so seriously.
But there's so much money to be had!


Didn't you know thats all there is to life!
Dec 11, 2014 11:34 AM

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omeg4 said:
They might manage to take one or two companies down but they will not be able to remove all the ad block plugins from the internet.

If Microsoft and Google are really serious, they could remove/break every Advertising Blocker Extension (which aren't Plugins btw.) in their own Browsers, restrict new Extensions and other Add-Ons to be only install-able from their own Shops and of course, deny any Extension with adblocking Features.
However, that's pretty unlikely. For a Start, Microsoft did implement a Tracking Protection and if you click on the Link on the bottom there, you're redirected to another Page from where you can get the Lists from which the first ones are ironically the default ones for ABP, ABE and other Adblockers.
Then Google and Microsoft would certainly not want to see a Decrease in their User Base and a Flight of their Browsers towards open ones such as Mozilla Firefox or Chromium.

nucleon said:
Microsoft Windows' own HOST file allow you to block unwanted hosts already. MS should sue itself?

That's another Point how this whole Demand of getting rid of Adblockers is.
But maybe that's just a Misunderstanding and they only want to get rid of the Adblock Plus Practice of Whitelisting Websites for Money, which would be Hypocrisy, especially for Google, who has already paid them to display those Text Ads in Case the normal User doesn't disable that Option in the ABP Settings.

Now I'm aware that most Pages you can browse for free rely on Advertisement as a Revenue to keep them running, however, if they can't guarantee me that their Ads are safe (not even Google can do that as seen with the Double Click Exploit and btw.: MAL is also using this Network just like a lot of others), then I'd rather block the Ads instead of wasting Time having to use my (image) Backups everytime and/or re-install the OS.
Naturally, you could use Linux (especially in a Virtual Machine) for every Browsing Session and keep Windows for your Games and other Applications, but no one's going to pay you for the Time you're losing in having to set it up and keep it running everytime you need or want to surf on the Net. This is not even including the potential Indemnity Claims for hacked/phished Account Data.
NoboruDec 12, 2014 8:12 AM
Dec 11, 2014 2:07 PM

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Then I'll either get another adblock plug-in or I'll learn to do it myself. No way am I going to be bombarded by ads.
Dec 11, 2014 2:14 PM

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dity said:
we can solve the problem with better web design

PROFILE | ANIMELIST | MANGALIST | 𝓵𝓸𝓵𝓵𝔂𝓰𝓪𝓰𝓰𝓲𝓷𝓰

Dec 11, 2014 3:55 PM

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Risan07 said:
Then I'll either get another adblock plug-in or I'll learn to do it myself.

A Plugin is something which might be required to play Media or view Content, for example Adobe Flash Player/(PDF) Reader, Microsoft Silverlight or Oracle Java.

An Extension is something like an Adblocker or anything else that modifies/suppresses Content or adds Functionality and which you can normally download and include from the Add-Ons Page in your Browser's Settings.

An Add-On is like the generic Term for both.


Ahkrin said:
dity said:
we can solve the problem with better web design

Does "better web design" also include better Protection against Exploits?
Dec 11, 2014 4:12 PM

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May 2014
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if ads weren't so copious and obnoxious then i wouldnt have to use adblock.



why do you randomly capitalize things?
Kenjataimu mode status: 恒久
Dec 11, 2014 4:18 PM

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noooo
Dec 11, 2014 4:25 PM

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I will riot if Adblock is gone.
Dec 11, 2014 4:34 PM

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OnlyTemporary said:



why do you randomly capitalize things?


It isn't random at all. I'm only adding Capitalization to every Noun and nominalized Word aside from the normal, English Capitalization: http://myanimelist.net/forum/?topicid=1314327
Dec 11, 2014 5:48 PM
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Noboru said:
OnlyTemporary said:



why do you randomly capitalize things?


It isn't random at all. I'm only adding Capitalization to every Noun and nominalized Word aside from the normal, English Capitalization: http://myanimelist.net/forum/?topicid=1314327
you add capitalisations to pronouns.
Dec 12, 2014 8:47 AM

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dity said:
Noboru said:


It isn't random at all. I'm only adding Capitalization to every Noun and nominalized Word aside from the normal, English Capitalization: http://myanimelist.net/forum/?topicid=1314327
you add capitalisations to pronouns.


Back to Main Topic: Better Web Design might only solve the Problems with Visibility and Usability of the Websites. And you haven't given an Answer whether you've only been referring to that Problem in (the) Particular or to all Kinds of Issues with Online Ads.
NoboruDec 12, 2014 8:52 AM
Dec 12, 2014 12:26 PM
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Is it me or have ads been popping up more ever since this thread was created? I'm tempted to install it now.
'The way of the wang is long...and hard'
Dec 12, 2014 12:55 PM

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I only use adblock because some ads either pop up at the middle of your screen annoying you, re-open no matter how much you close them, or play a video that slows down my processes
Signature removed. Bro, can you please follow the signature rules? How many times do I have to tell you, 300kb MAX. You know we don't have the server space for your giant ass gifs. Site & Forum Guidelines (read them dumbass).
Dec 12, 2014 1:03 PM

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without ads ur free sites will rely on donation and keep begging u for money like wiki
Dec 12, 2014 1:10 PM

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Moodie said:
without ads ur free sites will rely on donation and keep begging u for money like wiki


Nobody cares.
Dec 12, 2014 1:55 PM

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rip internet
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It’s time to ditch the text file.
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