Japan Ministry of Economy Collaborates with Dennou Coil and Hatsune Miku

by dtshyk
Dec 25, 2009 1:56 AM | 19 Comments

According to IT Media, Tokyu Railway and National Institute of Informatics will carry out a PR experiment of Augmented Reality (AR) tied-up with Dennou Coil and Doraemon. They will plant "Meta Bug pin" around Shibuya station and users look for them by iPhone application. If you collect all the Meta Bugs, you can exchange it with a meal ticket.

Image of the Meta Bug pin

The project is a part of Japan Ministry of Economy, Trade and Industry (METI)'s "e-space Demonstration Project".

According to Sankei newspaper, METI collaborated with VOCALOID Hatsune Miku to promote the recycling campaign of mobile phones.

Tansu Keitai official website

Hatsune Miku sings "Tansu Keitai Atsume-tai no Uta" composed by the head of Environment Recycling Office and the mp3 file is available in the official website for downloading.

Sources:
IT Media
Sankei

19 Comments Recent Comments

not bad..
I wish I lived in Japan

Jul 11, 2012 3:25 AM by ziez_krum

GarLogan78 said:
Dennou Coil is great. I wish I could find Metabugs in the US.

Remember this?

Feb 18, 2010 5:05 AM by oldpier

ladyxzeus said:
I can't really see what services can appear from this...

I imagine a less obstrusive method of making information available to the public. Think of it as a step up from the more common QR code which can direct your mobile phone to a certain web page.

Dec 30, 2009 8:16 AM by Yuunagi

japan is awesome

Dec 25, 2009 8:35 PM by deg

ladyxzeus said:
Using the common population as experimentation tool, that's kind of cool.

Absolutely.

Dec 25, 2009 7:04 PM by vault2049

dtshyk said:
National Institute of Informatics said the objective of the experiment is to create a new market by combining the IT technique with service industry.

Ah. So new market based off reality entertainment? I can't really see what services can appear from this... But yeah, now I kind of get the "why".

Using the common population as experimentation tool, that's kind of cool.

Dec 25, 2009 6:34 PM by ladyxzeus

Japan always have these weird tricks.
I sure hate Dennou Coil.
It was lame. -.-

Dec 25, 2009 5:33 PM by rostern

National Institute of Informatics said the objective of the experiment is to create a new market by combining the IT technique with service industry.

Dec 25, 2009 3:09 PM by dtshyk

ladyxzeus said:
Wait what? What is the objective again?

No really.

It must have an objective.

Or is the Japanese government so rich that they need to waste their economical resources on games?

Dec 25, 2009 10:39 AM by ladyxzeus

Dennou Coil is great. I wish I could find Metabugs in the US.

Dec 25, 2009 9:25 AM by Gar_Logan

Hybrid00 said:
Awesome!

Japan is the best

Dec 25, 2009 8:26 AM by Mr_Gutts

Dennou Coil is becoming reality lol.

Only in Japan.

Yuunagi said:
Makes me wish we had taken up augmented reality instead of robotics for our thesis.

; _ ;

Don't be disappointed, robotics is pretty interesting as well. A possible choice of area of expertise for my thesis.

Dec 25, 2009 6:51 AM by wakka9ca

Sounds fun, but quite difficult because of all who will probably be quite difficult with all the people who visit Shibuya. It sounds a tiny bit like "The World Ends With You", actually, but using science rather than supernatural forces and without the noise (monsters).

At least they did this collaboration with a good anime, rather than Lucky Star or something like that.

Dec 25, 2009 6:26 AM by Rosa_FOEtida

cooool! free meal ticket?! XD

Dec 25, 2009 5:57 AM by Kurini

Wait what? What is the objective again?

Dec 25, 2009 4:33 AM by ladyxzeus

WIN

Dec 25, 2009 4:13 AM by Ahenshihael

Makes me wish we had taken up augmented reality instead of robotics for our thesis.

; _ ;

Dec 25, 2009 4:08 AM by Yuunagi

Always another reason to like Japan.

Dec 25, 2009 2:37 AM by Sohei

Awesome!