Anime Industry Records Continuous Growth in 2015
The Association of Japanese Animations (AJA) published its annual industry report on September 30, auditing industry trends from 2015. The report estimates that the total value of the anime market grew to a high of 1,825.3 billion yen (about US$18.1 billion) in 2015, from 1,629.6 billion yen (about US$13.5 billion) in 2014; indicating an increase in revenue by 12% compared to last year's 10%. This marks six consecutive years of positive growth of the Japanese animation industry since 2010.In 2015, the AJA attributed the progressive outcome to upsurge in rights sales and commercialization of video distribution in China. This year, a 78.7% rise in the sales of Chinese streaming rights and a 68.2% growth in the live event category have been recorded by the AJA.
The AJA is the industry organization delegating for animation studios and individuals involved in the animation field, which has been publishing annual reports since 2009. The full report can be purchased from the organization's official website for 6000 yen (about US$60). Past editions of its annual industry report (2016 edition pictured) are also available for download in Japanese and in English.
Source: Anime! Anime!
20 of 59 Comments Recent Comments
gophercg said:
Thx for graph. Interesting how overseas sales grew to 32% of the general market, and officially the biggest piece of the anime pie. Strange how merchandise suddenly shrunk last year.
And video sales (assuming dvd/bd) at 1/18 the market has been near irrelevant and slowly decreasing since 2013.
Yohimo_asakura said:
That might be true. Regarding this, the international market (brown), which consist mostly of international licenses and streaming, made 0.5833 trillion yen, that is even more than merchandise (green) - 0.8794 trillion yen. The international market exploded, due to mentioned Chinese streaming commercialization.
" And people are still talking that overseas has no impact to the industry, lol
That might be true. Regarding this, the international market (brown), which consist mostly of international licenses and streaming, made 0.5833 trillion yen, that is even more than merchandise (green) - 0.8794 trillion yen. The international market exploded, due to mentioned Chinese streaming commercialization.
" And people are still talking that overseas has no impact to the industry, lol
Thx for graph. Interesting how overseas sales grew to 32% of the general market, and officially the biggest piece of the anime pie. Strange how merchandise suddenly shrunk last year.
And video sales (assuming dvd/bd) at 1/18 the market has been near irrelevant and slowly decreasing since 2013.
Y, because digital distribution is growing really fast these days. People are moving from outdated technologies slowly but steadily.
Oct 5, 2016 1:27 AM by TapuTapuu
Yang_Wenli said:
The market is oversatured with idolshit, fujoshit, LNshit, waifushit on top of shitty anime that survived from the 70s, 80s, 90s like mecha, magical girl and harem. Anime is (objectively) dying creatively and intellectually.
Just look at that Fall season. Even MAL plebs recognize how bad it is. Most popular anime has only 44k subscribers. Hahahaha. Even Summer wasn't this dry.
The market is oversatured with idolshit, fujoshit, LNshit, waifushit on top of shitty anime that survived from the 70s, 80s, 90s like mecha, magical girl and harem. Anime is (objectively) dying creatively and intellectually.
Just look at that Fall season. Even MAL plebs recognize how bad it is. Most popular anime has only 44k subscribers. Hahahaha. Even Summer wasn't this dry.
Idol stuff is easy to support, fujo stuff is getting really easy to support lately, anything can be waifu filled even kids anime like Aikatsu and Pripara, mecha has been in decline for a while with only Gundam and Macross turning out to be any good for the most part, I believe the last good non-Gundam/Macross mecha was Rinne no Lagrange, magical girl anime is kinda steady although a lot of it is becoming the darker kind that i've grown tired of, Madoka did it right, and you can count Heartcatch Precure but the rest fell short, the darker side of magical girl anime was a 2 hit wonder, and harem anime have been in decline for a while.
Oct 4, 2016 9:25 PM by Hoppy
The market is oversatured with idolshit, fujoshit, LNshit, waifushit on top of shitty anime that survived from the 70s, 80s, 90s like mecha, magical girl and harem. Anime is (objectively) dying creatively and intellectually.
Just look at that Fall season. Even MAL plebs recognize how bad it is. Most popular anime has only 44k subscribers. Hahahaha. Even Summer wasn't this dry.
Oct 4, 2016 8:42 PM by Yang_Wenli
Senpaoi said:
That's not an industrial problem smartass.
Yang_Wenli said:
Artistically and intellectually, yeah.
Artistically and intellectually, yeah.
That's not an industrial problem smartass.
Quality of the anime is not an industrial problem? That just shows how big this problem is.
You should read the past reports. It says the industry is "growing" but mostly just the parts of it that are unrelated to anime itself, like live events, music, merchandising, pachinko. Basically otakus and chyna are keeping """""anime""""" alive. Meanwhile, the BD sales are at an all time low.
Oct 4, 2016 8:27 PM by Yang_Wenli
Yang_Wenli said:
Artistically and intellectually, yeah.
Senpaoi said:
THE ANIME INDUSTRY IS DYING AMIRITE???
THE ANIME INDUSTRY IS DYING AMIRITE???
Artistically and intellectually, yeah.
>it's not catering to me
>it's dying!!
funny that how currently issekai fad become interesting social study about how stressful, unsatisfying, idealize and strict japanese culture are... tell me what anime back then fad can...
Oct 4, 2016 4:43 PM by Kuma
But MAL said anime is dying because it doesn't appeal to my taste so clearly it's dying!!
Atleast there are facts to prove those guys wrong now.
Atleast there are facts to prove those guys wrong now.
Oct 4, 2016 4:36 PM by Snappynator
Yang_Wenli said:
Artistically and intellectually, yeah.
Senpaoi said:
THE ANIME INDUSTRY IS DYING AMIRITE???
THE ANIME INDUSTRY IS DYING AMIRITE???
Artistically and intellectually, yeah.
That's subjective so try again.
Oct 4, 2016 3:42 PM by ichii_1
Yang_Wenli said:
Artistically and intellectually, yeah.
Senpaoi said:
THE ANIME INDUSTRY IS DYING AMIRITE???
THE ANIME INDUSTRY IS DYING AMIRITE???
Artistically and intellectually, yeah.
That's not an industrial problem smartass.
Oct 4, 2016 2:16 PM by removed-user
Oct 4, 2016 1:56 PM by Yang_Wenli
Yohimo_asakura said:
That might be true. Regarding this, the international market (brown), which consist mostly of international licenses and streaming, made 0.5833 trillion yen, that is even more than merchandise (green) - 0.8794 trillion yen. The international market exploded, due to mentioned Chinese streaming commercialization.
" And people are still talking that overseas has no impact to the industry, lol
bigivelfhq said:
People are talking alout about streaming being one of the main way of making money in the industry, but that is not true. In fact is because streaming is just something really blooming right now that is getting such massive increases.
Last time I checked the biggest animation studio companies, TV licensing still makes the biggest portion of money for the companies. Even in China, they are also increasing their anime TV deals.
Of course that streaming is giving a lot more options for those companies that don't have possibility to get their anime in Television overseas, but streaming is still not the preferred source of incoming for releasing anime overseas.
People are talking alout about streaming being one of the main way of making money in the industry, but that is not true. In fact is because streaming is just something really blooming right now that is getting such massive increases.
Last time I checked the biggest animation studio companies, TV licensing still makes the biggest portion of money for the companies. Even in China, they are also increasing their anime TV deals.
Of course that streaming is giving a lot more options for those companies that don't have possibility to get their anime in Television overseas, but streaming is still not the preferred source of incoming for releasing anime overseas.
That might be true. Regarding this, the international market (brown), which consist mostly of international licenses and streaming, made 0.5833 trillion yen, that is even more than merchandise (green) - 0.8794 trillion yen. The international market exploded, due to mentioned Chinese streaming commercialization.
" And people are still talking that overseas has no impact to the industry, lol
Thx for graph. Interesting how overseas sales grew to 32% of the general market, and officially the biggest piece of the anime pie. Strange how merchandise suddenly shrunk last year.
And video sales (assuming dvd/bd) at 1/18 the market has been near irrelevant and slowly decreasing since 2013.
Oct 4, 2016 6:50 AM by gophercg
what's problem with that?
Oct 2, 2016 11:08 PM by Kuma
The increased amount of fujobait anime is bringing in new, fresh wallets into the market.
Oct 2, 2016 3:57 PM by Protaku
Oct 2, 2016 3:45 PM by VyseLegendaire
I expect another increase next year because of kimi no na wa and Osomatsu-san.
Oct 1, 2016 9:51 AM by Z4K
Yohimo_asakura said:
Hmm I've seen something like that last year tho. At least the summarized statistics with some projections/speculations etc. which was quite interesting to look at.
Yes they are contracted I know, but what I meant is that they being paid badly from them. Also what I meant before is that the number of anime growing is not proportional to the growing of funding/budget in general, which makes them pay less to animators etc. I've read that the funding is decreasing. Japan is an expensive country, some studios even hire amateur animators from Philippines (ex: Toei - Dragon ball super etc) and so because it's become not as profitable to do in Japan, because very few want to work with the salary they are paid now, especially as a professionals.
bigivelfhq said:
That study, that in reality is an entire book full of studies about the industry, is payed, and is expensive, around 500 dollars or more I believe.
We never got leaks in the past years about it and the probability of getting them right now is also almost nill.
Unless the animation studios isn't a contracted company or in the contract as some clause about extra conditions to receive money from the product, than the budget is exactly the same as money in general the studio gets.
If you're talking of production committee, than almost all animation studios working with it are just contracted!
That study, that in reality is an entire book full of studies about the industry, is payed, and is expensive, around 500 dollars or more I believe.
We never got leaks in the past years about it and the probability of getting them right now is also almost nill.
Unless the animation studios isn't a contracted company or in the contract as some clause about extra conditions to receive money from the product, than the budget is exactly the same as money in general the studio gets.
If you're talking of production committee, than almost all animation studios working with it are just contracted!
Hmm I've seen something like that last year tho. At least the summarized statistics with some projections/speculations etc. which was quite interesting to look at.
Yes they are contracted I know, but what I meant is that they being paid badly from them. Also what I meant before is that the number of anime growing is not proportional to the growing of funding/budget in general, which makes them pay less to animators etc. I've read that the funding is decreasing. Japan is an expensive country, some studios even hire amateur animators from Philippines (ex: Toei - Dragon ball super etc) and so because it's become not as profitable to do in Japan, because very few want to work with the salary they are paid now, especially as a professionals.
That is in fact just the summary.
Toei Philippines, that are the ones you're talking of Dragon Ball Super, is a subsidiary company that Toei Animation created in 1992, and since then does outsourcing work for Toei Animation and even other studios(like for Lupin III: The Woman Called Fujiko Mine).
Dragon Ball Z already had Toei Philippines hands on it. Is not something that started in Super.
Also is important to note that people at Toei Philippines receive as much, and sometimes better, than workers in other Japanese studios of Japan. Toei Animation does outsources work to them, from a long time, because they have to pay a lot to their own employees. Due to syndication an employee, even if just freelancer, has to receive a ton of benefits from the company, including high salary. As I showed in another thread, Toei Animation as to pay in 2.5 times more than other Japanese studio pay in average for their employees.
Outsourcing is not something new, and the biggest reason for that in reality isn't because of money, but because of lack of workforce and limited time. Though, money is still a big factor for outsourcing outside of the country.
Though I don't know where you heard that funding is decreasing. And I don't see the reason for that to be true in the current bubble we found ourselves in.
Also note, that the payment of people working for the industry isn't bad in overall, what is bad, and it was since the beginning of animation, is the first layer of work, the entrance to the animation industry, the in-between animators(and one of the reasons Disney closed the door for their 2D animation and now just do 3D).
Oct 1, 2016 9:36 AM by bigivelfhq
ichii_1 said:
This includes all animation not just Japanese ones.
Still impressive, it increased even after the previous year had frozen's huge sales.
Next year will pass $20 billion due to higher streaming and kimi no na wa (or does that count for 2017?)
This includes all animation not just Japanese ones.
Still impressive, it increased even after the previous year had frozen's huge sales.
Next year will pass $20 billion due to higher streaming and kimi no na wa (or does that count for 2017?)
Nope, AJA only talks of Japan. AJA -> Association of Japanese Animation!
Oct 1, 2016 9:16 AM by bigivelfhq
Well ,that's good to hear .
On a side note , how is that " pirate hunter guy " doing ?
On a side note , how is that " pirate hunter guy " doing ?
Oct 1, 2016 8:53 AM by Seiryus
bigivelfhq said:
People are talking alout about streaming being one of the main way of making money in the industry, but that is not true. In fact is because streaming is just something really blooming right now that is getting such massive increases.
Last time I checked the biggest animation studio companies, TV licensing still makes the biggest portion of money for the companies. Even in China, they are also increasing their anime TV deals.
Of course that streaming is giving a lot more options for those companies that don't have possibility to get their anime in Television overseas, but streaming is still not the preferred source of incoming for releasing anime overseas.
People are talking alout about streaming being one of the main way of making money in the industry, but that is not true. In fact is because streaming is just something really blooming right now that is getting such massive increases.
Last time I checked the biggest animation studio companies, TV licensing still makes the biggest portion of money for the companies. Even in China, they are also increasing their anime TV deals.
Of course that streaming is giving a lot more options for those companies that don't have possibility to get their anime in Television overseas, but streaming is still not the preferred source of incoming for releasing anime overseas.
That might be true. Regarding this, the international market (brown), which consist mostly of international licenses and streaming, made 0.5833 trillion yen, that is even more than merchandise (green) - 0.8794 trillion yen. The international market exploded, due to mentioned Chinese streaming commercialization.
" And people are still talking that overseas has no impact to the industry, lol
Oct 1, 2016 8:49 AM by TapuTapuu
bigivelfhq said:
That study, that in reality is an entire book full of studies about the industry, is payed, and is expensive, around 500 dollars or more I believe.
We never got leaks in the past years about it and the probability of getting them right now is also almost nill.
Unless the animation studios isn't a contracted company or in the contract as some clause about extra conditions to receive money from the product, than the budget is exactly the same as money in general the studio gets.
If you're talking of production committee, than almost all animation studios working with it are just contracted!
Yohimo_asakura said:
@Kuma
Maybe... What I really meant is not a budget but the money in general the studios get.
Well anyway, lets wait a little bit for more news from higher up...
"The AJA will publish an English version of their study at a later date, which will go into depth about where all the money is coming from and trends within the industry."
@Kuma
Maybe... What I really meant is not a budget but the money in general the studios get.
Well anyway, lets wait a little bit for more news from higher up...
"The AJA will publish an English version of their study at a later date, which will go into depth about where all the money is coming from and trends within the industry."
That study, that in reality is an entire book full of studies about the industry, is payed, and is expensive, around 500 dollars or more I believe.
We never got leaks in the past years about it and the probability of getting them right now is also almost nill.
Unless the animation studios isn't a contracted company or in the contract as some clause about extra conditions to receive money from the product, than the budget is exactly the same as money in general the studio gets.
If you're talking of production committee, than almost all animation studios working with it are just contracted!
Hmm I've seen something like that last year tho. At least the summarized statistics with some projections/speculations etc. which was quite interesting to look at.
Yes they are contracted I know, but what I meant is that they being paid badly from them. Also what I meant before is that the number of anime growing is not proportional to the growing of funding/budget in general, which makes them pay less to animators etc. I've read that the funding is decreasing. Japan is an expensive country, some studios even hire amateur animators from Philippines (ex: Toei - Dragon ball super etc) and so because it's become not as profitable to do in Japan, because very few want to work with the salary they are paid now, especially as a professionals.
Oct 1, 2016 8:38 AM by TapuTapuu
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That's subjective so try again.
The market is oversatured with idolshit, fujoshit, LNshit, waifushit on top of shitty anime that survived from the 70s, 80s, 90s like mecha, magical girl and harem. Anime is (objectively) dying creatively and intellectually.
Just look at that Fall season. Even MAL plebs recognize how bad it is. Most popular anime has only 44k subscribers. Hahahaha. Even Summer wasn't this dry.
Who care, that's your opinion = subjective, bring facts next time.
It's over saturated in Japan but now that the global market is opening up and contributing huge sales, it's no longer overstated but will grow even more.
Go and compare the new anime subscribers to old anime then and you'll see how shit the old ones are that they can't even break 20K after all those years XD
Oct 5, 2016 8:24 AM by ichii_1