There's something about anime which allows us to derive entertainment from the mundane events of an ordinary person. Coincidentally, ordinary is the best way to describe Tamako Market.
Starring the young lady Tamako and a flamboyant talking bird, Tamako Market is yet another anime that attempts to cash in on the slice of life phenomenon. It is not an anime that prospers through the strength of its plot, setting, or themes, but instead subsists through the cuteness of its characters. Should we criticize an anime for not going beyond that? Maybe not. But there is certainly a problem when such a simple anime still falls
...
short of its potential.
Tamako Market's biggest weakness is regrettably its characterization. Each characters has about the same depth as wrapping paper, as none of them even once prove to be more than their established archetype. Tamako is merely your ordinary, dense heroine (think Chitanda with pigtails) who is no more memorable than any other generic slice-of-life lead. There is little to make her stand out aside from the fact that she is cute and naive. Even when the story shows small signs of her developing as a character, it will simply fall back on her denseness in order to prevent any growth. The result is not pleasant. You cannot have a character-driven slice-of-life anime told through the perspective of a weak character. It does not work. Though one might think: if not the protagonist, the rest of the cast may be better, right?
Not here, it seems. For nearly all of the side characters are a superfluous addition to an already large cast. The biggest offenders are Tamako's school friends: Midori, Kanna, and Shiori. They do not serve any purpose but to quickly provide a sense of friendship in Tamako's daily life. While there are a couple of episodes that focus on these characters and attempt to give them personality, once the next episode starts, the show will treat it as if nothing even happened. This is especially an issue in the case of Shiori, where an entire episode is spent introducing her to Tamako's group of friends— yet afterwards she is not seen for almost the entire story. What was the point? You could remove these characters from the show and nothing would change.
Tamako's childhood friend, Mochizou, is yet another victim to the weak characterization. His character design at least carries some degree of promise, but the lack of screen time compounded with his unfortunate role as a plot device do not do him any favors. There are a few heartwarming scenes between him and Tamako, such as when they talk at night through a string telephone, but the overall execution of this romance is invariably poor. It is entirely composed of Mochizou woefully attempting to convey his feelings to no avail, with Tamako conveniently being blind to Mochizou's evident feelings. In many ways, their relationship is reminiscent of the cliches from harem anime. To be fair, this isn't a story that focuses on its romance. But can one forgive what could easily have been so much more?
The show's mascot, Dera, will either amuse or infuriate you. Considering that he has more screentime than any other character in the story, this can potentially destroy any entertainment value that the show might otherwise hold for the viewer. There are a few witty moments here and there, but most often he is simply detracting from time that could have been better spent developing the human characters. While you may hate him, the one thing that can be said in his favor is that he creates personality within the show: he is anything but a bland character. Whether you lean towards hatred or endearment, Dera will leave some lasting impression on you by the end of the story. Hopefully a positive one.
On a more positive note is Tamako's younger sister, Anko. She does not receive much screentime in comparison to Tamako or Dera, but what little she receives is written considerably well. Her two episodes focus on the innocent crush that she has towards a classmate, and the way in which the anime conveys this is surprisingly subtle. Anko does not outright state her feelings, but through her body language they are made very clear to the viewer. As well as being sickeningly adorable, Anko is surprisingly the most believable character in the show. Too bad she is treated as irrelevant in all but two episodes.
Aside from the characters and romance, there are small problems within the story itself. Most notably is during the last few episodes. After an abrupt twist at the end of the 10th episode, the show immediately tries to rush in some semblance of a story at which it fails quite miserably. Not only does this undermine the slice-of-life aspect of the previous episodes, but the writing is marred by contrivances such as when the Prince somehow travels (or is it 'teleports'?) from a distant country to appear at the most convenient time possible. The ending is scarcely better either as it completely disregards these events in order to revert back to the mundane slice of life. I am not sure that KyoAni knew what kind of anime they wanted to make with Tamako Market.
While the content of the show feels uninspired, at least there is some charm in the presentation. There's an interesting contrast between the mundane activities of the shopping district and the unique carnival aesthetic they are presented in. The soundtrack compliments the style of the show especially well, while even the shopkeepers and background characters are given distinct (often eccentric) personalities in order to breathe life into the world. Not that you will remember them, though.
Artistically the anime shines, but those looking for something of the same level as previous KyoAni works will likely find themselves disappointed. The animation is fluid, the facial expressions and scenery are fairly detailed, and the color scheme is vibrant— though little is actually done to enhance the experience. It is an anime that looks and sounds pleasant, but the lavish budget often feels more excessive than beneficial.
In the end, Tamako Market is another disposable slice-of-life anime to be consumed and forgotten. The fundamentals are intact, and while there are still signs of potential waiting to be realized, this is an anime that will probably leave you with a bitter feeling of emptiness once it is over. One would think that after KyoAni's success with K-ON, they would understand what is needed to create a quality slice-of-life anime. Apparently not. Perhaps KyoAni should stick to animating existing material from this point on.
Tamako Market may not be a bad anime. But it is certainly a lacking one.
Alternative Titles
Japanese: たまこまーけっと
More titlesInformation
Type:
TV
Episodes:
12
Status:
Finished Airing
Aired:
Jan 10, 2013 to Mar 28, 2013
Premiered:
Winter 2013
Broadcast:
Unknown
Licensors:
Sentai Filmworks
Studios:
Kyoto Animation
Source:
Original
Genre:
Slice of Life
Theme:
Iyashikei
Duration:
23 min. per ep.
Rating:
PG-13 - Teens 13 or older
Statistics
Ranked:
#23242
2
based on the top anime page. Please note that 'Not yet aired' and 'R18+' titles are excluded.
Popularity:
#537
Members:
426,182
Favorites:
1,596
Available AtResourcesStreaming Platforms | Reviews
Filtered Results: 66 / 67
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Your Feelings Categories Apr 6, 2013
There's something about anime which allows us to derive entertainment from the mundane events of an ordinary person. Coincidentally, ordinary is the best way to describe Tamako Market.
Starring the young lady Tamako and a flamboyant talking bird, Tamako Market is yet another anime that attempts to cash in on the slice of life phenomenon. It is not an anime that prospers through the strength of its plot, setting, or themes, but instead subsists through the cuteness of its characters. Should we criticize an anime for not going beyond that? Maybe not. But there is certainly a problem when such a simple anime still falls ... Jan 30, 2013
(NOTE: This review is written for general anime fans and assumes no familiarity with other series. If you dislike moe, I still think this series is worth watching, for reasons I will discuss below. After episode 5, I decided to bump up the rating to an 8.)
Kyoto Animation is very well known for their cute character designs and on the whole, Tamako Market seems like it was a consummate effort on their part. It's not new and it's not original, but it seems like it was created very easily and with great refinement and polish. So what is this series about? Not a lot, if ... Mar 27, 2013
Do you like MOE? Are you a fan of Kyoto Animation's other works? Do you enjoy watching cute girls doing cute things? Do you like a talking bird running his narcissistic mouth 24/7 about his superiority and the world around him? Well, if any of those registers a response of “yes”, then this series might be somewhat of an interest for you.
Tamako Market is a new original series from Kyoto Animation. The series is directed by Naoko Yamada with the studio known for their other works such as Clannad, Chuunibyou demo Koi ga Shitai!, Hyouka, and K-On! The series is a standalone title with no ... Jun 22, 2014
Before watching Tamako Market, I had to prepare myself. I mean cold showers, a critical state of mind stemmed by delirium, and eating a cup of ramen filled with enough hot sauce to burn my tonsils off. Distraction from the cuteness is key—because the cuteness is paramount. It springs up in all corners, in every moe smile, in every darned bit of music, in every bright color. Beneath a tactful disguise of a thousand hues of pink, a conniving truth festers. If you let your guard down you will never see it.
I’m here to tell you the truth. And the truth is that Tamako Market ... Jan 26, 2013
This will be my second review, now updating for 12/12 episode. Before you watch Tamako Market, you should read this review.
It's obviously that specific genres of anime are often intensely focused on a certain genders and age groups, including a female protagonist with her friends. In fact, KyoAni giving many adorable scene to made the fans adore their cuteness. There's one alternative different anime, had same producers like K-ON!. ( Kyo Ani. Why.) This story is mostly apparent when one considers the slice of life and comedy category. This all seem to have several things in common - cute characters, adorable face, a funny face, ... Mar 31, 2013
“You used to be much more... "muchier". You've lost your muchness.” - Alice in Wonderland.
Not that I'm a fan of that series, nor that I even know the story (please don't shoot me), but this perfectly describes studio Kyoto in a ball. They've been famous for making various key adaptions such as Clannad and Kanon, and other series being described as far as controversial like Haruhi. But lately, they've been said that the rising hill is sloping downwards now, and Tamako Market contributes to more evidence for that hill, with less and less 'muchness'. That hill consists of weaker attention for the story, and with ... Mar 26, 2013
This time KyoAni surprised me with stuff and things. THINGS.
There has been quite a lot of criticism about how Tamako Market is nothing but a slice of life moe silliness. I, however, spotted quite a few things which I think should come to the knowledge of others in case not everyone notices THINGS. Tamako Market has a strong position taking message about moe and cuteness in generally. It's rather simple, actually. Tamako Market is an anime about nothing. Tamako Market is cute. And thus nothing =is= cute. Self-irony much? I think this is pretty much a big deal considering that majority (read;all) KyoAni shows are ... Aug 24, 2013
Tamako Market may be derived from the same recipe as KyoAni's other SOL anime, but its taste is a little off.
As always, my reviews are spoiler free. Kyoto Animation, the makers of the wildly successful Haruhi and K-On! series, realized something a few months after K-On! finished airing. Cute girls doing cute things (afterwards CGDCT; call it "moe" if you want to, that's another argument entirely) really sells. The following seasons, and to the day that this review is being written, there have been dozens of series that tried to ride the CGDCT wave all the way to the bank. Most have tried ... May 29, 2013
I've had a close eye turned toward Kyoto Animation since Haruhi and Lucky Star, Nichijou and K-On! are all anime I would count among my favorites. Needless to say I wasn't going to be able to stay away from a Kyoto Animation produced show from many of the people who brought us the last of those forever. K-On! was a fun, lovable, funny, sweet anime with a set of characters who could be described in equal terms. I expected similar things from Tamako Market and to an extent that is what I received, though the packaging was quite a bit different that I was expecting.
Most ... Jun 5, 2013
Tamako Market could best be described as like watching a 5 hour long advert for mochi. The shallow story never really allowed me to feel a connection with any of the characters, but was sure to tell us that mochi is, in fact, quite delicious, and something about the power of friendship and family. Special attention to Japanese culture is also given, through the introduction of foreigners who, despite having perfect (and never explained) Japanese language ability, are completely oblivious to aspects of life in Japan.
Character design is by Yukiko Horiguchi of Lucky Star and K-On! fame -- in fact, the characters look almost ... Feb 16, 2013
Tamako Market, your seemingly storyless moe anime variety. I don't exactly remember what made me start this, but I loved it near instantly. I'm actually really disappointed that this wonderful anime is over, and I very much would love a second season. Yes, TM's cute. Does it have no story? Is it pointless? To answer those questions it'd be a heck no! It has it's both sad and heartwarming scenes, and more.
TM's story is simple; a girl, Tamako, works at a mochi shop with her father, sister, and grandfather. Across the street is a rival mochi shop and home of a boy, Mochizou, who's interested ... Apr 10, 2015
It’s shit.
★☆☆☆ I began this show back in November 2014—and I’m still trying to finish it… even though it’s only 12 episodes. I’m in the middle of episode 12, but I can’t bring myself to finish it. I don’t care anymore. I don’t care about you, Tamako, or your friends or whatever mundane crap you’re doing. And that’s the problem, isn’t it? There’s nothing to care about. Tamako Market is about a cute girl (Tamako) that works in a mochi shop. She has cute friends, she has a cute sister, and she lives in a quaint neighborhood market. She goes to school, she talks with a guy ... Apr 4, 2013
Everyone knows what to expect from Tamako Market even before it aired. Kyoto Animation's on a roll and churning out the cute-girls-doing-cute-things anime ever since K-ON became a smashing success and that their moéblobs literally oozes money. Plus, Tamako Market is an original; meaning they had free reign to stuff moé into the show in any way and every way possible.
So is it a cheap strategy that banks on a recycled stereotype? Shockingly, not at all. The gargantuan budget allowed superb production quality and a fair amount of creativity as well; the moéblob of the season, Tamako, proved that there still could be something new ... Mar 30, 2013
The winter 2013 anime season brought to us many good anime series, a great starter for the year and as always KyoAni has delivered something that I really enjoyed. Nothing special, just something that helps delivers one’s moods to spring. (I will try not to spoil too much)
Tamako market is a simple slice-of-life story about a Tamako Kitashirakawa, a high school girl in a small town, who’s the daughter of a mocchi (Japanese rice cake) maker in a shopping district. The show allows us to have a view of her and people in the community, their personality and lifestyle, with a small twist... the ... Apr 29, 2020
I gave this a 10 because the ammount of enjoyment and pure happiness Tamako Market brought me has no comparison.
It slaps you with its cuteness in the face, and it never stops being cute. The story is simple but wholesome, not much happens and you don't even realize it because you are so immersed in this comercial district and the ordinary life of this girl that you just let yourself go and enjoy. Tamako market made me laugh, it made me cry, but most importantly it filled me with a sense of happiness I never thought I could experience watching a TV Show. Mar 28, 2013
When I heard about Kyoto Animation's latest series Tamako Market, my expectations were probably unusually high. I had just come off of watching, and loving both Hyouka and Clannad, and was expecting another spectacular series in a similar vein to those two. Of course, that's not at all what I got.
Being directed by Naoko Yamada, written by Reiko Yoshida, and character designs provided by Yukiko Horiguchi (all of who worked in the same positions on K-ON!) this series has quite a lot of similarity with said series. However, I was unaware of this fact before I started the show, so maybe my expectations were ... Oct 31, 2019
I am a fan of romance combined with comedy, after a friend of mine suggested me to watch Tamako Love Story, and I happen to find Tamako Market. Which Tamako Love Story serves as a sequel, I may be late by 6 years ;-; and by hearing the news of the Arson Fire. But I'd like to spread my opinion for old times sake. And sorry for a quantity of mistakes.
ART What did you expect from KyoAni's art? KyoAni mainly focuses on Character Design and this was made in 2013, still shocked. The eyes were spot on and the hair's were really good. The color combination ... Nov 10, 2014
Episodes: 12
Genre: Comedy, school First thing first, this anime is super moe. Moe is everywhere. If you want an anime just to see some more stuff, this is the anime for you. Now, moving on to the story. This anime is about a mochi(Japanese sweet) maker's daughter, Tamako and a talking bird which she meets by chance. Alongwith them, there are Tamako's friends, sister, parents and the rest of the shopping district. So, the anime shows her daily life at school, at her dad's shop and her meetings with the shopping district. There is a boy who likes her, but no romance aspect. The talking bird is the center ... Dec 2, 2013
Enter the life of a young girl who lives and breathes life as a devout mochi-maker: what does it look like? Tamako Market gives us a pretty accurate answer, all within a year of foreign visitors coming to "bride-search" for a new princess, keeping up friendships at school and boosting the spirits (and sales!) of the local market. Although the story seems quite simple (since it is catered towards a younger audience) and the protagonist is a little towards the shallow edge, I still enjoyed Tamako Market because of the impact of its simplicity and the light-hearted feeling of watching the daily lives of the
...
Oct 11, 2020
Tamako Market is the most underrated show in the entire KyoAni catalogue. If you like cute girls doing cute things, you can't miss this show.
I think this show gained a poor reputation on release for being a show about nothing, and to be frank, it's not wrong. If you're not a fan of CGDCT or slice of life, this one won't do anything for you. And for animation buffs, it doesn't have the long sakuga sequences of some of their other shows, and some may find the fluidity overall lacking compared to other KyoAni titles. But what makes this show great is exactly why those ... |