According to Oricon Biz, the video media sales of Anime and Tokusatsu increased 14% in the first half of 2010, compared with the year-earlier period. The Blu-ray sales by copies have risen 2.5 times while the DVD sales dropped by 2.9%. Chart of Anime & Tokusatsu Media Sales In Japan
The great hit of Evangelion: 2.22 You Can (Not) Advance (Blu-ray 411,000 copies, DVD 337,000 copies) has largely contributed to the growth of the sales. Anime & Tokusatsu category made up 50.6% of the total Blu-ray market.