Oricon released a market report of the DVD & Blu-ray media in 2009. The total sales of the DVD and Blu-ray in Japan increased by 6.4% compared to the last year's number. Anime!Anime! attributed the recovery to the expansion of the anime Blu-ray market.
DVD & Blu-ray Total Sales in Japan 2007 - 2009
Breakdown Charts of DVD & Blu-ray Sales in Japan 2009
The sales of Blu-ray increased fivefold and Anime & Tokusatsu category made up 60% of it. As a result, the sales of Anime & Tokusatsu DVD and Blu-ray media in 2009 increased by 9% compared to 2008.
The sales of Anime & Tokusatsu DVD + Blu-ray
2008 71.5 billion yen
2009 77.7 billion yen
The expansion of the anime Blu-ray market brought about a remarkable progress of the anime media manufacturers. Bandai Vidual achieved 5.2% increase in sales and won the top in the market share ranking. The sales of Aniplex increased by 54.2%.
Market Share Top5 of Media Makers in Japan (% of increase in sales compared to 2008)
1, 5.4% Bandai Visual (+5.2%)
2, 5.0% Warner Home Video (+13.9%)
3, 4.8% TBS Video (+19.1%)
4, 4.7% Aniplex (+54.2%)
5, 3.9% Walt Disney (+26.9%)