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12% Sales Drop of Japan's Anime Media in 1H 2012

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#1
Aug 2, 2012 5:04 PM

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Oricon has released the video media market report for the first half of fiscal 2012. The anime Blu-ray sales were 20.6 billion yen, up 25% compared with the year-earlier period. However, the total anime media sales dropped by 12% due to the 40% decrease in the anime DVD sales.

Chart: Anime Blu-ray & DVD Sales in Japan (1H 2008 - 1H 2012)


Thanks to the big hits of Fate/Zero and Mobile Suit Gundam Unicorn, the sales of Aniplex and Bandai Visual were increased by 25% and 35%, respectively.

Source: Excite News
 
#2
Aug 2, 2012 5:08 PM

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I wonder what will be the next big hit.
 
#3
Aug 2, 2012 5:18 PM

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People still buy DVDs?
 
#4
Aug 2, 2012 5:23 PM

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Fate/Zero and Mobile Suit Gundam Unicorn,


FUCK YEAH!

 
#5
Aug 2, 2012 5:33 PM
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I'm actually wondering the point in buying the DVDs. If you want to support them, it'd be better to buy a blu ray disc. Saving up, although I'm not sure on the piracy laws set in Asia (I'd imagine them more strict) 720p streaming provides better resolution. Blu Ray Players can now be offred cheaper, or the price of a 2 episode Blu Ray volume ($90).
 
#6
Aug 2, 2012 5:38 PM

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Surprised it's not a bigger drop honestly. Spring season was quite bad in terms of DVD/BD sales.
 
#7
Aug 2, 2012 5:41 PM

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Wait until Fate/Zero 2 finally ships. It'll right the ship

 
#8
Aug 2, 2012 5:48 PM

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Not sure if I remember right, but weren't the Oricon charts that were released expanded a decent amount between 2011 and 2012?
 
#9
Aug 2, 2012 6:00 PM

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LOTS of bad anime recently, spring season didn't have much at all, summer isnt too good either. We need one of those big hits, 2009 and 2010 increase was probably because of K-ON! and FMAB, plus stuff like Gintama in the background, now all of that is over, we're in the dark ages
 
Aug 2, 2012 6:04 PM

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jmal said:
Do we know exactly what dates are considered 1H? Late June had big releases in 2011 1H so I'm wondering if their opening weeks count.


1H 2011: Dec 27 2010 - Jun 26 2011
1H 2012: Jan 2 2012 - July 1 2012
 
Aug 2, 2012 6:41 PM

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oh dear global market is on slump again it seems... facebook slumping, japanese electronics like sony are slumping, and etc

on the other side of the news
dtshyk said:

Thanks to the big hits of Fate/Zero and Mobile Suit Gundam Unicorn, the sales of Aniplex and Bandai Visual were increased by 25% and 35%, respectively.


AW YEAHHH!!!
 
Aug 2, 2012 6:48 PM

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jmal said:
edwd2 said:
LOTS of bad anime recently, spring season didn't have much at all, summer isnt too good either. We need one of those big hits, 2009 and 2010 increase was probably because of K-ON! and FMAB, plus stuff like Gintama in the background, now all of that is over, we're in the dark ages

That's an exaggeration. FMA 2009 only averaged 12,327. Good, but by no means a game-changer. Same with Gintama, but more to the point, Gintama' (season 5) only just ended last week so there's 2012 Gintama too.

Best not to try to extract justification of your personal tastes from the overall sales numbers. They're a lot more complex than that, and include a lot more than TV anime.

This. It's nowhere as close as a dark age. Quality wise, I think 2009-2010 are more fitting to be called a "dark age". In 2011 we have some some fresh breath and actually 2012 has a quite of potential. While Spring probably only has F/Z II that strong enough in term of selling numbers, this summer is a pretty decent season for summer (with some series has a potential for some small hits). Fall could be an awesome season as usual with some potential titles like Little Busters! and Robotic;Notes, and some of the new anime announcements are very interesting. Not to count that this year has some major anime movies in sale.
 
Aug 2, 2012 7:15 PM

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I'm not surprise with all the legal actions and limitations for the last 2 years. Which also cause lower audience to anime expos which limits advertisement. I also think the CD is becoming old and that everything seems to be in internet these days. I don't mean illegal downloads but most are available for legal downloads for a low cost. You can also say that the quality of anime productions decrease by a lot. With bleach and Naruto ending (2 big anime franchise) ending, it will just go down significantly.
 
Aug 2, 2012 7:45 PM
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Wow, Blu-ray is powerful than ever =D.
 
Aug 2, 2012 7:56 PM

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I'm not sure if this is anything to be really concerned about.
 
Aug 2, 2012 8:07 PM
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effing deserved with all the feces that is being churned out
 
Aug 2, 2012 8:12 PM

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2012 simply isn't as great of a year for anime due to not so great choices for the first half.
If your going to complain that Yu-Gi-Oh! Mangas are on the top NY times manga best sellers, you must not realize how popular Card games are(as well as the fact that you get a free card).
 
Aug 2, 2012 8:42 PM

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They should be greatful people still buy anime with free blue ray rips so easy to obtain.
[center]
 
Aug 2, 2012 8:43 PM

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At least the DvD's and Blu-ray's are actually selling.
 
Aug 2, 2012 9:20 PM
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Kokujin-kun said:
People still buy DVDs?


Believe it or not, some people still don't have BD players and might still not for some time.
 
Aug 2, 2012 11:24 PM

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Hang in there anime industry.
 
Aug 2, 2012 11:44 PM

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R1seAgainst said:
With bleach and Naruto ending (2 big anime franchise) ending, it will just go down significantly.


Naruto and Bleach are irrelevant in terms of Japanese Blu-Ray and DVD sales.
Weekly light novel release list (data back to 20th October 2014)
Monthly light novel sales rankings (Jan 2015 onwards)
Best selling Light Novel volumes of the year/all time*.
*that there is data for

There is no such thing as shit taste. Only idiots who think everyone should have the same taste as they do.
 
Aug 3, 2012 12:40 AM
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i think the SAO has potential this season
 
Aug 3, 2012 12:44 AM

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I bet it's just gonna keep dropping.
 
Aug 3, 2012 12:50 AM

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would reverse importing have a noticeable effect on those figures?
 
Aug 3, 2012 1:43 AM

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In a recession, consumer sales for entertainment goods always increase because people seek distraction from reality. That's common knowledge, so the decrease is not suprising.
 
Aug 3, 2012 2:09 AM

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for me

since bd releases only have some minor correction compared to the dvd's i don't get the point why i need to buy the bd's when i already bought the dvd. and bds cost more.so no.

and yeah. i don't have a bd player.
Modified by eris04, Aug 3, 2012 6:10 PM
 
Aug 3, 2012 3:07 AM
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12%? Oh dear....

Well at least we still have the Fate Series and this season we have SAO and Horizon....

though....they're not exatly gonna be 50k sellers are they....

and the other series this summer don't seem to be doing great either.
Check out the News Club for daily rankings, discussion on future CD and BD releases, manga and novels. New members are welcome!
 
Aug 3, 2012 7:22 AM
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Why are you blaming BAD Anime?
You should blame Piracy
 
Aug 3, 2012 9:08 AM

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Detective said:
effing deserved with all the feces that is being churned out


This. Something that few people will consider, but maybe sales are down because there aren't many recent anime that people think are worth buying.
"...our faces marked by toil, by deceptions, by success, by love; our weary eyes looking still, looking always, looking anxiously for something out of life, that while it is expected is already gone – has passed unseen, in a sigh, in a flash – together with the youth, with the strength, with the romance of illusions.” - Joseph Conrad ('Youth')
 
Aug 3, 2012 10:50 AM

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DvD quality is so 1990's

~

Why buy?
 
Aug 3, 2012 10:50 AM

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Wow. Blu-Ray. O.O I wonder how it will be like during next year's first half.
 
Aug 3, 2012 10:59 AM

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I wonder how much of that 12% are the Idolmaster G4U volumes that aren't counted. Thats like a total of 90k right there... I wonder if it could get down to just 5% if they counted them.

 
Aug 3, 2012 11:28 AM

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Add bonuses and special drama CDs to DVD versions and I'll consider buying DVD instead of Limited edition BD or nothing at all (cause those limited edition BD are so fuckin' not cheap...)
ったく、嫌な世の中だよ。
 
Aug 3, 2012 11:46 AM

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don't worry mobile suit gundam unicor is gonna pup up the sales all by itself
 
Aug 3, 2012 8:24 PM

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jmal said:
I still would like to know if western animation is included in this total (since it's usually listed under "anime" by Oricon), as that's a big market in Japan and would influence the overall total as well.

Oricon counts domestic and foreign anime separately. Anyway, the foreign anime market in Japan is relatively small.
Domestic anime Blu-ray + DVD: 32.5 billion yen
Foreign anime Blu-ray + DVD: 2.1 billion yen

jmal said:
I'd be interested to know how other anime-focused distributors fared. Aniplex and Bandai are two of the biggest and they're both up significantly. Do we know about Kadokawa, Pony Canyon, or King Records?

Unfortunately, there is no data of other distributors. The top two account for half of the whole anime market.
Aniplex: 10.1 billion yen
Bandai Visual: 6.5 billion yen
 
Aug 4, 2012 1:50 AM

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edwd2 said:
LOTS of bad anime recently, spring season didn't have much at all, summer isnt too good either. We need one of those big hits, 2009 and 2010 increase was probably because of K-ON! and FMAB, plus stuff like Gintama in the background, now all of that is over, we're in the dark ages


What happened to Sankarea, Hyouka and Fate/Zero's popularity? As well as a few other particular animes that are currently airing this summer like SAO (Sword Art Online)? I was under the impression that Sword Art Online is getting alot of attention lately..

 
Aug 4, 2012 4:16 AM

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jmal said:
eyerok said:
Something that few people will consider

Probably because it's a stupidly simplistic way of looking at things?

I' like to give you credit for phrasing it like "shows that people want to buy" instead of "good/bad shows", but the post you;'re openly agreeing with made no such distinction.


sometimes the simplest explanation is enough, and those that look for complicated ones are doing too much thinking and not looking at the obvious. The basics of economics is that people normally buy things that 'they think' are worth buying. Maybe the decrease in sales is a case of many releases falling outside that.
Besides I used the word "maybe"...wise ass.
"...our faces marked by toil, by deceptions, by success, by love; our weary eyes looking still, looking always, looking anxiously for something out of life, that while it is expected is already gone – has passed unseen, in a sigh, in a flash – together with the youth, with the strength, with the romance of illusions.” - Joseph Conrad ('Youth')
 
Aug 4, 2012 4:27 AM

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MagicFlier said:
edwd2 said:
LOTS of bad anime recently, spring season didn't have much at all, summer isnt too good either. We need one of those big hits, 2009 and 2010 increase was probably because of K-ON! and FMAB, plus stuff like Gintama in the background, now all of that is over, we're in the dark ages


What happened to Sankarea, Hyouka and Fate/Zero's popularity? As well as a few other particular animes that are currently airing this summer like SAO (Sword Art Online)? I was under the impression that Sword Art Online is getting alot of attention lately..


SAO obviously isn't included in the figures as the volumes haven't come out yet. Nor has the second half of Fate/Zero. Hyouka has only had a couple of volumes out so far and is sacrificing sales/volume by increasing the number of volumes above what would usually be done. Sankarea was a complete flop.
Weekly light novel release list (data back to 20th October 2014)
Monthly light novel sales rankings (Jan 2015 onwards)
Best selling Light Novel volumes of the year/all time*.
*that there is data for

There is no such thing as shit taste. Only idiots who think everyone should have the same taste as they do.
 
Aug 4, 2012 8:33 AM

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MagicFlier said:
edwd2 said:
LOTS of bad anime recently, spring season didn't have much at all, summer isnt too good either. We need one of those big hits, 2009 and 2010 increase was probably because of K-ON! and FMAB, plus stuff like Gintama in the background, now all of that is over, we're in the dark ages


What happened to Sankarea, Hyouka and Fate/Zero's popularity? As well as a few other particular animes that are currently airing this summer like SAO (Sword Art Online)? I was under the impression that Sword Art Online is getting alot of attention lately..


Sankarea was never very popular in Japan, and was one of the worst selling shows of Spring.

 
Aug 4, 2012 12:59 PM

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Mr_Gutts said:
don't worry mobile suit gundam unicor is gonna pup up the sales all by itself


^This
Unicorn got it covered

 
Aug 4, 2012 2:01 PM

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RyanSaotome said:
Wait until Fate/Zero 2 finally ships.
When is that, anyway?
 
Aug 4, 2012 4:53 PM

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Vylash said:
RyanSaotome said:
Wait until Fate/Zero 2 finally ships.
When is that, anyway?
September 19th.
Anime sales website at http://www.someanithing.com/
 
Aug 5, 2012 1:00 AM

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jmal said:
Vylash said:
RyanSaotome said:
Wait until Fate/Zero 2 finally ships.
When is that, anyway?
September 19th.
Oh geez over a month, thanks
 
Aug 5, 2012 1:04 AM

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Vylash said:
jmal said:
September 19th.
Oh geez over a month, thanks

Yeah, direct release to boxset is nice, except for how much longer it takes. Uchuu Kyoudai and Lupin are both direct to boxset too, and come out in September.
Anime sales website at http://www.someanithing.com/
 
Aug 5, 2012 3:23 PM

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Stop charging $60 for blu-rays with 2 episodes on them and maybe sales wouldn't drop...
 
Aug 5, 2012 4:00 PM

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babler said:
Stop charging $60 for blu-rays with 2 episodes on them and maybe sales wouldn't drop...
Why would you think this has anything to do with it? They cost that much in 2010 as well. There's no evidence that this is relevant.

Dropping prices may or may not raise the number of units sold - but it definitely drops revenue per unit too. If they cut the price from ~¥7140 to ¥3,570, they'd need to sell twice as much to make the same amount of money. Frankly, I don't think that's realistic.
Anime sales website at http://www.someanithing.com/
 
Aug 5, 2012 11:35 PM

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I'd buy anime if it was ¥3,570 per volume. Cheers!
 
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