Oricon released the annual market report of the DVD and Blu-ray media in 2010. The total sales of anime DVD & Blu-ray in 2010 rose 20% from a year earlier.
Chart1: Anime DVD & Blu-ray Sales in Japan from 2008 - 2010
Chart 2: Breakdown chart of Blu-ray sales in Japan
Chart 3: Breakdown chart of DVD sales in Japan
The whole media sales in 2010 was 107.1 % compared to the previous year. The growth is attributed to the two-fold increase in the anime Blu-ray sales, which makes up 62.7% of the whole Blu-ray market.
Related topic: Severe Estimation of US Anime Market in 2010