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Bandai's New Strategy Boosts Blu-ray Sales of Macross F Movie

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Oct 13, 2010 8:45 AM

Joined: Feb 2008
Posts: 4384
According to Media Create, the first week sales of Macross Frontier: Itsuwari no Utahime Blu-ray were 152,699 copies. However, this record high number has been omitted from Oricon Blu-ray sales ranking because it was bundled with PS3 game "Macross Trial Frontier" and sold as a game software. Bandai Namco Group has taken advantage of the sales network of game media, which is much wider than that of anime media.

The new strategy would expand the anime market, but it may cause a confusion in the statistics, which lack large portion of Blu-ray sales. Similar problem has already arisen in the DVD market. The OVAs bundled with manga books (eg. Mahou Sensei Negima! Shiroki Tsubasa Ala Alba, Goku Sayonara Zetsubou Sensei) are counted as "books" and not included in the DVD sales data.

Sources: Anime!Anime!, 4Gamer
ref. the DVD sales of Macross F Movie I were 21,040 copies.
Japan's Weekly DVD Ranking for Oct 4 - 10
Modified by dtshyk, Oct 13, 2010 8:55 AM
Oct 13, 2010 9:20 AM

Joined: Nov 2008
Posts: 27313
I have the Blu-Ray and I can tell you the game wasn't that great compared to the PS2 and PSP Macross games (most people were expecting the movie bundled with a game that was a port of Macross Ultimate Frontier), but the movie is a different story as in it's actually pretty good, it's a good ploy I'll tell you that even if it was a bit of a disappointment on the game side.

Oct 13, 2010 9:58 AM

Joined: Mar 2010
Posts: 53641
sounds like a pretty decent deal

Behold of my awesomeness~
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But my feels.
Oct 13, 2010 10:15 AM
Joined: Jan 2009
Posts: 78246
nice new way of marketing
Oct 13, 2010 10:46 AM

Joined: Nov 2008
Posts: 3339
i wanna watch the movie already
Oct 13, 2010 10:54 AM

Joined: Jun 2008
Posts: 7797
Sweet, now I can put my PS3 Blue-ray player to good use!
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Oct 13, 2010 11:48 AM

Joined: Jul 2009
Posts: 90
I thought it was a clever strategy, when they announced it...

Now, won't someone sub it? ;_;
Oct 13, 2010 12:04 PM

Joined: Aug 2010
Posts: 48
oh I want to see it..the trailer looks good
Takahiro Sakurai = <3
Oct 13, 2010 3:55 PM

Joined: Nov 2007
Posts: 947
yer please some one convince shinsen to sub it

I signed my screen and now its all smeary "When you meet your God tell him to leave me alone."

check out my blog

fix MAL already
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