CoMix Wave Films Produces Animated Commercial for NHK and AC Japan

by arsonal
Jun 30, 2015 11:29 PM | 10 Comments

The official website of animation studio CoMix Wave Films revealed a new commercial titled Mottainai, produced for a joint campaign by NHK and Advertising Council Japan (AC Japan). "Mottainai" is a term which conveys a sense of regret concerning waste, both physical waste and wasteful action.

AC Japan is a private non-profit organization whose objective is to raise awareness of public issues through the distribution of various advertising campaigns. This campaign is aimed at Japanese youths in order to generate an appreciation of their present lives, such that it would be a waste to give up on their futures. The 30-second commercial begins airing on NHK's terrestrial network from July 1 and on its two satellite networks from July 3.

CoMix Wave Films is known for its films and television commercials, particularly those by director Makoto Shinkai. The commercial is directed by Yoshitoshi Shinomiya, who drew the key visual of Shinkai's 2013 film Kotonoha no Niwa. The unnamed characters in the commercial are voiced by Mahiro Takasugi (Kamen Rider Gaim) and Miyu Yagyu.

Official site: http://www.ad-c.or.jp/campaign/nhk/nhk01.html

Source: CoMix Wave Films

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10 Comments Recent Comments

When i saw the trains i instantly had this super strong feeling it had something to do with comix wave haha

Nov 4, 2016 11:27 PM by newbieatthis

aww not an anime series...

Jul 6, 2015 3:24 AM by FireEmblemIke24

Looks absolutely incredible in terms of visuals.

I expect nothing less from the studio that made Garden of Words.

Jul 6, 2015 3:17 AM by Biser

kurofafi said:

maku21 said:
commercial againl? why not make a movie instead., it's been 2 years now since Garden of Words.

Makoto Shinkai confirmed that he working on a new movie in New Year's Eve on his blog so w8 for it.

that would take too long, we will have to wait for the fansubs for it *sigh*

Jul 4, 2015 7:32 AM by maku21

maku21 said:
commercial againl? why not make a movie instead., it's been 2 years now since Garden of Words.

Makoto Shinkai confirmed that he working on a new movie in New Year's Eve on his blog so w8 for it.

Jul 1, 2015 11:40 PM by kurofafi

Are they going to show this on NHK World?? Cause I like that channel.

Jul 1, 2015 5:34 AM by Tengai

commercial againl? why not make a movie instead., it's been 2 years now since Garden of Words.

Jul 1, 2015 3:16 AM by maku21

As expected of the visual qualities. This looks kinda interesting though.

Jul 1, 2015 1:18 AM by Stark700

Ye this is like implying they blame the youth for what the older generations have done that greatly affected the present times. Youth unemployment is a world crisis at the moment and its partially because of how the older politicians/leaders fucked up the economy world wide.

Jun 30, 2015 11:55 PM by deg

Yay! News is up!
WOOHOO

Jun 30, 2015 11:32 PM by Jiharo