Nikkei released an interview article with anime director Ando Masahiro
. He pointed out a recent trend that the audience of anime programs tend to drop a series by the impression of the first episode. In order to reach these audience, he intentionally put excessive descriptions of the characters and the scenes.
Ando said "It's challenging to let people just watch a series. ... Nowadays, young people are surrounded by abundant amusements. They can spare time only for a couple of series. That's why most of the series are dropped only by the impression of episode 1." "It was surprising to know that the audience want a clear presentation of 'What this anime is about' in the first episode." "Super-high density and pace of the story is one of the ideas. I'm still seeking the solution to appeal to such people effectively."
Source: Nikkei BP
Akai Toshifumi (the general graphic director of "Sora no Woto
") reacted to the opinions on the internet that
People won't be moved nor consented unless someone dies. Why aren't they impressed by the character's survival? It'll be an easy job to create a war anime from now on. You can make a popular anime by letting the characters kill each other!
Source: Akai's blog