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Statistics of Anime Fans: What's So Special About K-ON?

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Nov 25, 2011 7:50 PM
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According to Ure Pia magazine, Ascii Research Institute has released a comparative analysis of K-ON! fans. They concluded that the anime has appealed to the general public, especially young women, who don't watch anime frequently.

The sex ratio of anime fans of four titles

37% of K-ON! fans are women while women make up only 10% of Strike Witches 2 fans.

Percentage of people who don't watch anime frequently

15% of the audience of K-ON! anime don't watch other anime frequently, while all the audience of Mahou Shoujo Madoka★Magica anime watch other anime as well.

Age distribution of K-ON! fans

K-ON! fans show a wide range of age distribution. People in their 20s have the largest population both in male and female fans.

Source: Scan of UrePia, Scan 2
NaruleachNov 25, 2011 8:56 PM
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Nov 25, 2011 7:54 PM
#2

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Well they're obviously doing something right.

You don't get sales like that when you're only appealing to the small otaku fanbase.
Ok™
Nov 25, 2011 7:55 PM
#3

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well that is kind of expected because k-on is a slice of life lighthearted anime... i was expecting only around 10% though and the majority being teenagers
Nov 25, 2011 7:57 PM
#4

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Obviously more successful than Lucky Star. The music aspected appealed to a lot more people than just Moe fans.
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Nov 25, 2011 7:58 PM
#5

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Watch it for the cake. Nothing else.
Nov 25, 2011 8:11 PM
#6

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Paul said:
Watch it for the cake. Nothing else.


the cake is a lie!
Nov 25, 2011 8:17 PM
#7

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K-ON reminds the female otakus of the high school life they could have had.
Nov 25, 2011 8:17 PM
#8

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this makes sense because it's kyoani and they are the best
Nov 25, 2011 8:24 PM
#9

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Wonder how they got these statistics.
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Nov 25, 2011 8:29 PM
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Woah. Hold up. Only otaku and other such anime watchers watched Madoka? What's even more, Strike Witches had a larger "general" audience? I thought those 50,000+ BD sales meant that Madoka was amongst those as well. This is a huge shock if the study is to be trusted.
Nov 25, 2011 8:31 PM

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These stats are really interesting. I'm fairly certain the audience is drawn in by the moe and music, but I for one just watch it for the music.
Nov 25, 2011 8:36 PM

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The music aspected appealed to a lot more people than just Moe fans.

Pretty much this. :)

If only Nichijou also had the similar or even better statistics..
Nov 25, 2011 8:38 PM
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K-ON! happens to be my all time favourite anime. I'm happy to see this news (\/) d[(^_^)]b (\/)
Nov 25, 2011 8:42 PM

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Pseudo-science thread.
Nov 25, 2011 8:51 PM
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colemanH said:
Wonder how they got these statistics.


Statistics is a lot of work. Trust me, I took it last year in college and loved it. One thing for sure is that statistics is a mathematical science--meaning this is not made up.
Nov 25, 2011 9:18 PM

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EmperorH3ctor said:

Statistics is a lot of work. Trust me, I took it last year in college and loved it. One thing for sure is that statistics is a mathematical science--meaning this is not made up.

People actually like statistics?

I took it last semester and I hated it. Apparently the rest of the class hated it as well since my terrible grades equated to a B+ by the end of the course. Thank the Space Pope for curves.
Ok™
Nov 25, 2011 9:22 PM

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Because people likes music and bands.
Nov 25, 2011 9:22 PM

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I found myself to be more interested in the Madoka statistics. I mean, if they actually got the stat that NO ONE only watched Madoka and no other anime then I'd be surprised. I'm hoping it was just a very small percentage and thus wasn't the effort to put it on the graph. Still, they should have showed a sliver just so it's not misleading.

Also, I was expecting this would show more statistics on why people like it, not who likes it. Misleading title is misleading.
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Nov 25, 2011 9:41 PM

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suprised that no one given whatever poll did not only watch madoka at all, being such a hotseller as it was sales wise
If your going to complain that Yu-Gi-Oh! Mangas are on the top NY times manga best sellers, you must not realize how popular Card games are(as well as the fact that you get a free card).
Nov 25, 2011 9:44 PM

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Although I didn't like the series, some of the songs were catchy.
Nov 25, 2011 9:45 PM

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Fingerfood said:
I found myself to be more interested in the Madoka statistics. I mean, if they actually got the stat that NO ONE only watched Madoka and no other anime then I'd be surprised. I'm hoping it was just a very small percentage and thus wasn't the effort to put it on the graph. Still, they should have showed a sliver just so it's not misleading.

Also, I was expecting this would show more statistics on why people like it, not who likes it. Misleading title is misleading.


Careful there. The Madoka 0% statistic refers to the percentage of people who watched Madoka, but do not watch anime frequently. This is not the same thing as only watching Madoka and absolutely no other anime show.
peixNov 25, 2011 9:49 PM
Nov 25, 2011 10:03 PM

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Kuroshitsuji - 70% female audience. Lul.
Nov 25, 2011 10:10 PM

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Moe + Young Adult Males = Profit

Nov 25, 2011 10:37 PM

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I don't even really like K-On but I stilled watched it for..whatever reason..

Nov 25, 2011 10:43 PM

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well that should be obvious
Nov 25, 2011 11:00 PM

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There are 3 types of lies
Lies
Damned lies
And statistics
(- The person who said this)

They said madoka was watched by people who watch other anime. But they didn't say HOW FREQUENT. It could be watched by a kid that's a fab of Detective Conan/Doraemon etc.
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Nov 25, 2011 11:06 PM

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Very interesting research. I would like to see the same dedication to other series as well, and then have them all compared. THAT would be an awesome statistical analysis!
Nov 25, 2011 11:19 PM

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scrotey said:
Kuroshitsuji - 70% female audience. Lul.

^
Nov 25, 2011 11:23 PM

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All Shaft series has to be Otaku centered, even more than Kyoani unlike many will believe. It is pretty obvious that Madoka Magica can't appeal to female when it has Mamiru incident, and the reason that MadoMagi gave larger impression was how it broken unspoken but critical rule that all Mahou Shoujo series have - and this impression can only meet when viewer "knows" other series with this genre.
Nov 25, 2011 11:24 PM

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I'm pretty sure majority of madoka fans are "normal" otakus
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Nov 25, 2011 11:24 PM

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GodlyKyon said:
I'm pretty sure majority of madoka fans are "normal" otakus
There is no 'normal' otakus...
Nov 25, 2011 11:28 PM

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peix said:
Fingerfood said:
I found myself to be more interested in the Madoka statistics. I mean, if they actually got the stat that NO ONE only watched Madoka and no other anime then I'd be surprised. I'm hoping it was just a very small percentage and thus wasn't the effort to put it on the graph. Still, they should have showed a sliver just so it's not misleading.

Also, I was expecting this would show more statistics on why people like it, not who likes it. Misleading title is misleading.


Careful there. The Madoka 0% statistic refers to the percentage of people who watched Madoka, but do not watch anime frequently. This is not the same thing as only watching Madoka and absolutely no other anime show.

Oops, my bad. I think it was dtshyk's comment afterward which made me think it was no one. Regardless, I still think my statement stands. It may not be as bold, but I still think that chart's a damned lie.
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Nov 26, 2011 12:44 AM

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I always thought it was strange when people said Madoka would appeal to non-anime fans, since it only really works as a magical girl show and was designed like that from the beginning. As a straight up drama, it's actually incredibly bland.

Apparently these statistics agree with me. Of course I wouldn't have expected non-anime fans to like K-ON either, but I never actually watched it.
Nov 26, 2011 12:51 AM

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important factor for statistic:
how much the sample size?
how about the sample distribution of male and female?
where sample were taken? etc

can someone explain it to me? (can't read Japanese tough)
Nov 26, 2011 12:59 AM

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Yeah.. ANother Secret Story ^^a or Secret Plot? ^^a
Nov 26, 2011 1:17 AM

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ringoo4 said:
GodlyKyon said:
I'm pretty sure majority of madoka fans are "normal" otakus
There is no 'normal' otakus...


Never mind

I mean type A, if it's the type that watches for story,
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Nov 26, 2011 1:18 AM

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the story itself are the most boring..compared with other Kyoani's works
Lighthearted yet have some fanservice.. LOL
but, the music is okay :)
Nov 26, 2011 1:25 AM

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GodlyKyon said:
ringoo4 said:
GodlyKyon said:
I'm pretty sure majority of madoka fans are "normal" otakus
There is no 'normal' otakus...


Never mind

I mean type A, if it's the type that watches for story,


what do you mean otaku type A??
is there any other type?
Nov 26, 2011 2:17 AM

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Not very surprising, my sister doesn't watch anime and she loved K-ON ^-^
Nov 26, 2011 2:34 AM

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GodlyKyon said:
ringoo4 said:
GodlyKyon said:
I'm pretty sure majority of madoka fans are "normal" otakus
There is no 'normal' otakus...


Never mind

I mean type A, if it's the type that watches for story,
Oh yes... So you might read Senkaku complex... I just say that SO--CALLED distinguishing factor of different... NON-existing TYPES of otaku is absolute bullshit. What's funny? You call 'type A' otaku is 'NORMAL'. Oh, then why type B isn't? You obviously have 'no-grasp' of being 'normal otaku' is.
Nov 26, 2011 2:46 AM
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dtshyk said:
37% of K-ON! fans are women while women make up only 10% of Strike Witches 2 fans.

and i'm part of that 10% ^^
in fact ive seen all the anime they're comparing, though i didn't particularly like kuroshitsuji... the one with the the highest female audience...
loved k-on, madoka and strike witches though!
Nov 26, 2011 2:56 AM

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Why are people surprised about this?

Though I have to say, the replies to this thread are pretty hillarious. Especially those from outraged Madoka fans, and from those who think a show like K-ON!! could only appeal to lonely guys.


FYI: Normal people think Magical girl shows are for children.

FYI #2: Normal people like music.
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Nov 26, 2011 3:06 AM

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AnnoKano said:
Why are people surprised about this?

Though I have to say, the replies to this thread are pretty hillarious. Especially those from outraged Madoka fans, and from those who think a show like K-ON!! could only appeal to lonely guys.


FYI: Normal people think Magical girl shows are for children.

FYI #2: Normal people like music.
No-one outraged. I doubt you are reading the same thing as I did, or you are just doing 'usual bitching of Madoka fandom' here. Madoka Magica cannot be understood fully when it is not watched by Otaku. K-On, however, has no need for that. So? Why does this make Madoka fan like me 'rage'? People who make me rage is person like you who is so ignorant that cannot read any post clearly.

Edited: oh, and hey there. I was talking about 'NORMAL OTAKU', not 'NORMAL PEOPLE'.
ringoo4Nov 26, 2011 3:41 AM
Nov 26, 2011 3:09 AM
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FYI, they did not survey every single person who watched the shows. When they say no one who watched madoka did not regularly watch other anime, they mean no one who they surveyed that watched madoka did not frequently watch other anime. That's all. It's not a lie, they just did not find any such people. There are a few reasons why this would happen:

1) Coincidence
2) small sample size
3) There really are not many people that watched anime that do not frequently watch other anime.
4) a combination of the above
Nov 26, 2011 3:51 AM

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I think the results make sense. They should really have included a noitaminA show in there for a better reference, since these shows are usually designed to appeal to the general public.

I don't think they mention the sample size anywhere, but even if they did, it would not make it hard scientific evidence. It's a magazine study... Quite interesting, though

P.S.: in the study, there isn't a percentage for Madoka under the do you watch anime frequently clause, there's a bar... I'm not sure how to interpret it, but it could mean they didn't ask that question when conducting the study on Madoka.
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Nov 26, 2011 3:58 AM

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georgi said:
P.S.: in the study, there isn't a percentage for Madoka under the do you watch anime frequently clause, there's a bar... I'm not sure how to interpret it, but it could mean they didn't ask that question when conducting the study on Madoka.
I think that section of 'watching anime frequently' part is basically just indicating whether they are anime mania/otaku or not.

When it has its own flaws with usual statistical bullshit, it does say a lot of obvious things correctly - like Kuroshitsuki one. The part that is even more interesting for me is actually how many males actually watch Kuroshitsuki even with tons of BL vibe. :D
Nov 26, 2011 3:58 AM

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scrotey said:
Kuroshitsuji - 70% female audience. Lul.

Well duh, half the audience watched for Sebastian if nothing else :D. But seriously....Madoka kinda failed among general audiences....thats sad...
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Nov 26, 2011 4:17 AM

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the animation is done well plus it has uniqueness compared to other anime, if youre just looking for some fluffy, so lighthearted that you can just float and a story about nothing then, K-ON is for you
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Nov 26, 2011 4:29 AM

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I watched K-ON for the music aspect too, like a lot of people are saying. It's just a shame that aspect sucked. The themes are awesome, but they never play anything like that in the show, and it's basically all about how a group of girls never get round to playing much music...
Nov 26, 2011 4:40 AM

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ChessKitty said:
I watched K-ON for the music aspect too, like a lot of people are saying. It's just a shame that aspect sucked. The themes are awesome, but they never play anything like that in the show, and it's basically all about how a group of girls never get round to playing much music...


i think they did intentionally to make so whenever they play a song it will always be special and meaningful, like u&i , pure pure heart , tenshi ni fureta you etc.

Unlike beck , where they play the same song almost every episode that it got boring fast .
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