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why are DVD and Blu-ray sales still relevant?

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Aug 3, 2023 11:32 AM
#1
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this is baffling to me. home video sales have been going down since the creation of streaming services, buying a physical copy of anime is becoming more of a niche, especially when considering the prices of a Blu-ray copy (it's literally at the same price as a triple-A video game). but somehow a lot of people and journalists connect anime success to its Blu-ray sales, why? is it because it is the only financial information people get about an anime?
Aug 3, 2023 11:39 AM
#2
BIKINI⚔️ARMOR

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May 2019
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Because Japan unlike the west is still an optical media reliant country and the anime studios care more about the Japanese numbers than any other numbers in the world and also because streaming services don't reveal their number where as physical media sales give real tangible numbers for the studios unlike the vagueness and secretiveness of streaming.

Japan has a long history of embracing new technologies, but there are a few reasons why DVDs continue to be popular in the country. One reason is that many Japanese households still have DVD players and are not ready to switch to streaming services or other forms of media consumption. Additionally, many Japanese consumers prefer to own physical copies of their favorite movies and TV shows, as opposed to streaming them. Finally, the cost of streaming services in Japan can be relatively high compared to other countries, making physical media a more affordable option for some.

tchitchouanAug 3, 2023 11:47 AM
Aug 3, 2023 11:49 AM
#3

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tchitchouan said:
Finally, the cost of streaming services in Japan can be relatively high compared to other countries, making physical media a more affordable option for some.
I don't think that can be the reason, as the cost of discs is also high.
その目だれの目?
Aug 3, 2023 11:50 AM
#4
BIKINI⚔️ARMOR

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Lucifrost said:
tchitchouan said:
Finally, the cost of streaming services in Japan can be relatively high compared to other countries, making physical media a more affordable option for some.
I don't think that can be the reason, as the cost of discs is also high.


There's also the issue of digital copyrights in japan which limits some shows from being able to be streamed there.
Aug 3, 2023 11:53 AM
#5
lagom
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Jan 2009
107677
google for AJA reports like here https://aja.gr.jp/english/japan-anime-data
you can see on the reports that disc sales is still relevant in japan

japan still uses fax machines and still buy music CDs and record their TV anime on DVR https://www.animenewsnetwork.com/answerman/2016-03-16/.99833
Aug 3, 2023 11:56 AM
#6

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Jun 2017
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I assume because a dvd/bluray sale is more easily found out and more definitive. 

With the sales, you know what people are mostly buying while with streaming, you never really know what people are watching with their account.
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Aug 3, 2023 1:03 PM
#7

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Mar 2021
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Keanu69Wholesome said:
this is baffling to me. home video sales have been going down since the creation of streaming services, buying a physical copy of anime is becoming more of a niche, especially when considering the prices of a Blu-ray copy (it's literally at the same price as a triple-A video game). but somehow a lot of people and journalists connect anime success to its Blu-ray sales, why? is it because it is the only financial information people get about an anime?


As mentioned before in Japan it's always been extremely popular to buy media on physical copies. The reason why journalists connect anime success to its physical copy sales is specifically it's always been a metric used specifically in Japan since physical media has been available. Anything that happens outside of Japan is almost always irrelevant when it comes to what people like or not. If Anime simply wasn't popular outside of Japan the Japanese people wouldn't even care. All Anime produced will always cater to the Japanese people 1st. Any consumers outside of Japan will always be 2nd to being completely irrelevant to their bottom lines.

Even so streaming services can't be accurately quantified when it's not like consumers will simply just consume only just one franchise.


Aug 3, 2023 1:08 PM
#8
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Jul 2018
561792
Add also that Japan has still an important second hand market that also includes video tapes.
Aug 3, 2023 7:47 PM
#9
Neet Specter

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Mar 2022
11175
Otaku want to collect blu-ray and DVDs to display and show of as a collection..

They are considered collectable merchandise in Japan..
Collecting them will raise the rank of Otaku among peers
 

Aug 3, 2023 8:35 PM
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Jan 2023
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It doesn't surprise me that physical media sales matter.  I love to have physical copies of things I know I will watch again.  But that's not until the whole season or preferably whole series is already out.  What's very weird to me is that they care about sales of individual volumes.  Like, they care about the tiny percentage of their viewers who watch the show and go "yes, I would like to buy this particular episode immediately".
Aug 3, 2023 8:43 PM

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Because it counts in Japan. Only people uneducated about how when its just data you dont actually own anything are the ones supporting death of physical media
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Aug 3, 2023 9:43 PM

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Streaming is more important now, even the presidents of anime studios have confirmed that. 

But somehow, some anime fans try to convice me that watching anime legally on streaming doesn't matter at all. 
Aug 4, 2023 4:18 AM

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Japan seems to not adopt new tech that quickly, I remember they still used flip phones 7 years ago
Aug 4, 2023 4:37 AM

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It is used because it is the only independently available anime series sales information with any accuracy (anime movies can be tracked by box office numbers).

Using it to measure anime success is not smart though. As an example, One Piece, Naruto, Bleach sell minuscule amount of DVDs/BDs. So do you call them unsuccessful anime?

It is true also that the volumes are going dramatically down. In 2005 there were 115 million videos sold in Japan (VHS+DVD). Last year there were 31 million (DVD+BD). Five years from now, they probably don't sell any.
Aug 4, 2023 5:02 AM
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561792
Each stream brings 5p worth of profit, each 2 episode disc brings £20 of profit.
Streaming is almost meaningless compared to otaku spending £200 on each season.
Aug 4, 2023 5:40 AM

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SaintRamiel said:
Japan seems to not adopt new tech that quickly, I remember they still used flip phones 7 years ago
Yeah, seriously. For instance, some of their multiplayer games still use Peer-to-peer lmao. 
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Aug 4, 2023 6:09 AM

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cuz it feels nice to own physical BD of animes you love.

The end of an era. Thank you Wit, Mappa and Isayama.
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Aug 4, 2023 6:10 AM
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Mar 2023
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Because some bored people don't know what to spend their money on.
Aug 4, 2023 6:16 AM

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4147
Personally, it's for the experience as well as being able to watch House MD without the pesky buffering and I'm a collector at heart. I mean, I'm not out here buying the overinflated DVDs that cost like 80 bucks or some shit. Just the ones of older movies like Spirited Away, Nausicaa, etc that are way cheaper. Just anything that I like and I can get at a cheap price.


𝒮𝑜𝓂𝑒𝓉𝒾𝓂𝑒𝓈, 𝓎𝑜𝓊 𝒸𝒶𝓃'𝓉 𝓂𝑜𝓋𝑒 𝒻𝑜𝓇𝓌𝒶𝓇𝒹 𝓌𝒾𝓉𝒽𝑜𝓊𝓉 𝒸𝓁𝑜𝓈𝒾𝓃𝑔 𝓉𝒽𝑒 𝒹𝑜𝑜𝓇 𝒷𝑒𝒽𝒾𝓃𝒹 𝓎𝑜𝓊. - 𝑅𝑒𝒾 𝒦𝒾𝓇𝒾𝓎𝒶𝓂𝒶



Aug 4, 2023 7:13 AM

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SaintRamiel said:
Japan seems to not adopt new tech that quickly, I remember they still used flip phones 7 years ago
That's because their flip phones were better than everyone else's.
その目だれの目?
Aug 4, 2023 9:17 AM

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They still have some importance, but I imagine there's some "journalistic inertia" at work, where the disc sales numbers get reported on because they've always done things that way.

QPR said:
Each stream brings 5p worth of profit, each 2 episode disc brings £20 of profit.
Streaming is almost meaningless compared to otaku spending £200 on each season.

Streaming is meaningful because a lot more people use it, compared to the numbers that buy discs. It would only take 400 streams to equal one disc purchase under the theoretical numbers you've posted, which is easily doable considering that streaming subscribers number in the millions, while disc sales are in the thousands.

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Aug 4, 2023 9:20 AM

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Physical media is just superior in general. Streaming sites are compressed as hell. They're more convenient and easier to access but that's it.
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Aug 4, 2023 11:48 PM

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May 2015
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Physical copies > digital copies, this will never change.
Aug 5, 2023 5:36 PM

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16077
Yes, disc media are expensive when it comes to anime, and the anime studios own the platforms for the points of sale. That's why they get proportionally more profits compared to streaming services. Sales was never directly relevant. For the longest time, sales was used as a proxy for profit, so that the fans have an easy number to look at. It's the only number that fans could influence, and it's much easier to see how many discs have sold as opposed to the final number after all the internal business dealings. That's why the Japanese and Korean media industries (and the American music industry) use sales to approximate success. For American movies, watching them at the theaters is still the primary mode of consumption, at least for the near term. 30 years of royalties might dwarf theater profits, but if we want to see which movies are catching momentum within the season, we look at theater sales. They let us see what's gaining traction with the audience and identify trends. That's exactly the same thing with anime Blu-ray sales (anime aren't released in theaters, public broadcast is free).
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Aug 5, 2023 6:26 PM

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BD has always been an expensive collector's item. People brought BD to donate and show their love. They call it "お布施" (donating to a monk) for a reason.

The BD sales number of an anime is a direct way to show the size and the buying power of its heart fan base, mainly because of how expensive it is. 

While companies generally do not need the revenue from BD sales to make a profit/break even, it's a something to consider by the company.

For example, if the BD sales for an LN adaptation *no record (0)*, it means time to move on and no season 2 because nobody is buying this shit.
Aug 6, 2023 1:40 PM

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Because Japan is a more based country than any other and they still like to own and have its physical format instead of having 15 streaming services only to discover that the show that you wanted to see is on the only one that you dont have or they have only the 4-5 seasons or this is the "edited to modern audiences" edition. And anime studios have its main sales there.

Why it is so expensive? Well it is complicated, but there are a lot of costs associated in having a physical format delivered to the final user: the production of the box/disk, delivery to the store, the store gains on the sale. Thats why when you see full retail price on digital store they are really abusing their customers, buts that another topic
Aug 6, 2023 3:07 PM

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3387
Since Japan have a elderly population that prefer to do things the old way.
Aug 6, 2023 5:56 PM

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Believe it or not Japanese people still buy physical blu ray disks. 
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Aug 6, 2023 7:05 PM

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Because Japan never moved away from the old video rental pricing model of charging £60 for two or three episodes in the expectation that the vast majority would be sold into the rental market.

 Unlike in the USA and the UK there was never any price or feature competition as the technology matured, they just kept the prices high, the running time low and people kept on paying because the license holders have the public by the short and curlies and defend their copyrights and huge profit margins to the death! 

So they made them into collectible luxury goods rather than turning them into a mass market, and actively hindered the adoption of stream by charging huge licensing fees etc. 
Here in the UK we pay sub £30 for most standard edition anime, even 24 episode new releases are generally £29.99 or less. Anime is actually less expensive than normal TV lol. Meanwhile in Japan they are still paying £60 per three episode volume like it's a VHS in 1985, and the difference is ALL gravy. 

Basically, the film makers make FAR more profit-per-item from selling blurays in Japan than they do in the West where it is a case of pile 'em high, sell' em cheap. 
BritishBlitz87Aug 6, 2023 7:08 PM
Old is Gold

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"Did you see? Look, it's all smooth and everything !"
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Aug 7, 2023 7:03 AM

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Because there are people like me, who will only watch anime on DVD or USB, if no other options are available. I hate streaming with a passion since there is no "ownership", thus you are subjected to the companies ideals and edits.

Before people complain that I watch anime in 480p or 540p, I know, that is how most of the anime I wiatch first aired in, so, if anything, it is "more authentic".
Aug 7, 2023 7:11 AM

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I think it is because you want to have favorite series and characters at home.
Aug 7, 2023 9:20 AM

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BritishBlitz87 said:
Because Japan never moved away from the old video rental pricing model of charging £60 for two or three episodes in the expectation that the vast majority would be sold into the rental market.

 Unlike in the USA and the UK there was never any price or feature competition as the technology matured, they just kept the prices high, the running time low and people kept on paying because the license holders have the public by the short and curlies and defend their copyrights and huge profit margins to the death! 

So they made them into collectible luxury goods rather than turning them into a mass market, and actively hindered the adoption of stream by charging huge licensing fees etc. 
Here in the UK we pay sub £30 for most standard edition anime, even 24 episode new releases are generally £29.99 or less. Anime is actually less expensive than normal TV lol. Meanwhile in Japan they are still paying £60 per three episode volume like it's a VHS in 1985, and the difference is ALL gravy. 

Basically, the film makers make FAR more profit-per-item from selling blurays in Japan than they do in the West where it is a case of pile 'em high, sell' em cheap. 

Most anime fans outside of Japan who buy physical media have likely discovered that Aniplex titles cost a lot more than those from other licensors. That's because Aniplex has doubled down on using the same pricing model internationally that they use in Japan, where other licensors know they can charge less, and the higher sales volume more than makes up for it.
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