So I recently started watching Stiens;Gate and for the first time ever I have actually seen product placement in anime, other than that its usually some weird name change. Do Manga Publishers and Anime Distributers fear a lawsuit from using a trademark? Wouldn't it be better for the company if an anime use actual trademark? If more animes started doing this, would it ruin the experience for you? Also if you have seen other trademarks in anime leave a picture and the anime that its in |
| Code Geass does Pizza Hut with cheese-kun. |
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| If you look closely it actually says "Dk Peppe". Product placement doesn't really happen much in anime. They'll do name changes, but the company doesn't have to pay for those. |
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| I actually think it's pretty common in anime... I don't usually notice objects as much but I tend to notice like fastfood chains or maybe something like "Google" and such. It's probably cheaper and faster (for production purposes) to just do like a parody name than to get the trademark/licensing whatever. I don't mind it at all and find it funny sometimes, the name twists they come up with. Examples (I've noticed that come to mind): Currently finishing up Accel World, and they have a "WcDonalds". http://imgur.com/L4bXx4c Durarara!! - https://www.youtube.com/watch?v=vySCxHEJF5c (Around 18-20 seconds). That KFC Kernel, Lol. That always got me. Pretty sure My Devil is a Part Timer has a parody McDonalds and KFC iirc, fastfood is a main element of the show so... There's others but I'd just be racking my brain and plus I don't have pictures and it doesn't seem easy to find via google images lol. |
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zombie_pegasus said: If you look closely it actually says "Dk Peppe". Product placement doesn't really happen much in anime. They'll do name changes, but the company doesn't have to pay for those. True but they did mention it by name a lot while I was watching, so it counts :) |
 ^ If I remember Snickers appeared on the ending credits, I believe it was paid "Do Manga Publishers and Anime Distributers fear a lawsuit from using a trademark? " Yes https://myanimelist.net/forum/?topicid=710055 https://myanimelist.net/forum/?topicid=1421545 Bad things can happen if you use other people's copyrights that can easily be avoided by doing a little parody But fuck them either way Still no news if the anime will be done or not |
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| I've noticed a lot of animes have a version of "McDonalds" in them |
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| Watch Tiger and Bunny. It's a mecha show with product placement on the mechs. Not a bad anime either. |
| I remember seeing A LOT of PizzaHut advertisement in an anime... I just forgot what title. >.< |
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| Did you make this after reading this recent Answerman article?: http://fast.animenewsnetwork.com/answerman/2016-10-26/.108099 At any rate that and the forum discussion that it generated should be an interesting read for you. Some that I recall: Code Geass and Darker Than Black whored out Pizza Hut constantly, though the logos were removed for the US release. Cat Planet Cuties promoted the A&W restaurant chain. |
KruszerOct 27, 2016 6:33 PM
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Kruszer said: Did you make this after reading this recent Answerman article?: http://fast.animenewsnetwork.com/answerman/2016-10-26/.108099 At any rate that and the forum discussion that it generated should be an interesting read for you. Some that I recall: Code Geass and Darker Than Black whored out Pizza Hut constantly, though the logos were removed for the US release. Cat Planet Cuties promoted the A&W restaurant chain. Oh wow cool dude thanks for link, it answered most of my questions. |
| Rebuild of Evangelion had Doritos. |
| when you see something you can relate to in real life, it tends to draw your attention. Seems like that exactly what the writers are aiming at, of course combined with the parodying that can be seen as a form of humour. when executed well and not overdone, like in stein's i actually sort of like it. If the anime is filled with it to the point it overshadows the plot i think its starts becoming disruptive and should be considered toxic |
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xBlaziken said: would it ruin the experience for you? Only if it's a product I can't stand, like if the tsundere starts chugging a Diet Mountain Dew. |
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| The Freedom OVA was sponsored by Nissin Foods, so there's a ridiculous amount of Cup Noodles, even in post-apocalyptic times. |
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OppaiSugoi said: Code Geass does Pizza Hut with cheese-kun. The same with the McDonalds=WcDo... And other different shit. |
_xDane_ said: you probably saw it in darker than blackI remember seeing A LOT of PizzaHut advertisement in an anime... I just forgot what title. >.< |
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Kruszer said: Did you make this after reading this recent Answerman article?: http://fast.animenewsnetwork.com/answerman/2016-10-26/.108099 But that article is the usual about avoiding trademark lawsuits. I still wonder why not more anime use product placement for revenue. And not just direct income, if done well / hilariously/ exaggeratedly blatant/ ... that alone w/could raise that anime show's presence in media. (-> more demand) Imagine if Spike Spiegel/ Faye Valentine/ Jet Black in a bar scene would not drink whatever booze, but Jack Daniels. They could even have had some dialogue around it, with Spike ordering vodka and Jet "Jeez, Spike, sometimes I think you really are still a boy. You don't order just some vodka - real menspace cowboys drink "Absolut"." (Faye could be in Jet's role alternatively/ on the next occasion, it could even be some "running gag") Had there been any such scene(s), that alone would have made Cowboy Bebop even more known. The clip w/could have been used as advertisement on its own - then technically being a "reverse product placement in advertising", for Cowboy Bebop. ---------------------- * no I do not think "Absolut" is "worthy" of being drunk by space cowboys, lots of vodkas are better than "Absolut". It's just that I think their image makes them likely to be in that "sponsor" role. |
BannoBunka_snorkOct 28, 2016 8:00 AM
| *darn, using my right hand is off-limits for a while. Typing with my left hand only is ... eww.* |
BannoBunka_snork said: Kruszer said: Did you make this after reading this recent Answerman article?: http://fast.animenewsnetwork.com/answerman/2016-10-26/.108099 But that article is the usual about avoiding trademark lawsuits. I still wonder why not more anime use product placement for revenue. And not just direct income, if done well / hilariously/ exaggeratedly blatant/ ... that alone w/could raise that anime show's presence in media. (-> more demand) Imagine if Spike Spiegel/ Faye Valentine/ Jet Black in a bar scene would not drink whatever booze, but Jack Daniels. They could even have had some dialogue around it, with Spike ordering vodka and Jet "Jeez, Spike, sometimes I think you really are still a boy. You don't order just some vodka - real menspace cowboys drink "Absolut"." (Faye could be in Jet's role alternatively/ on the next occasion, it could even be some "running gag") Had there been any such scene(s), that alone would have made Cowboy Bebop even more known. The clip w/could have been used as advertisement on its own - then technically being a "reverse product placement in advertising", for Cowboy Bebop. ---------------------- * no I do not think "Absolut" is "worthy" of being drunk by space cowboys, lots of vodkas are better than "Absolut". It's just that I think their image makes them likely to be in that "sponsor" role. And as I said if you go to the forum topic linked at the bottom of the page you can read all about real product tie-ins in anime from the users discussing the article. |
| "The name's Gambit. Remember it." -Gambit "X-Men '97" |
ExTemplar said: _xDane_ said: you probably saw it in darker than blackI remember seeing A LOT of PizzaHut advertisement in an anime... I just forgot what title. >.< Ah yup.. now I remember! thanks hehe |
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| It's not unthinkable that anime characters would use actual brands. But I guess Steins;Gate did kinda "ruin" the Dr. Pepper experience for me. |
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| This happens all the time in anime. I guess as long as they alter the names, it isn't much of a problem. EXAMPLES!: In Joshiraku: The Online shopping site is called "Jungle", referring to "Amazon" In Hataraku Maou-sama: The protagonist works at a place called "MgRonalds", referring to "McDonalds". In Carnival Phantasm: A battery is called "Enerloop", referring to the "Eneloop" battery brand. And in Persona 3 (specifically the games) if you check the vending machines, the drinks are named after some iconic drinks such as: Dr. Salt (Dr. Pepper) Nastea (Nestea) Moonkist (Sunkist) However, there are some anime that actually do use real names of popular products, stores, and companies. This is usually associated with high-budget anime and movies though and is intentionally done because of sponsorship. I do recall an anime (forgot which one) that had the convenience store named "LAWSON", which is the actual name of a chain of convenience stores located all throughout Japan (LAWSON STATION). Sometimes product placement is intentional to show what companies sponsored an anime. A good example is the very recent movie by Square Enix: Kingsglaive FFXV where the car used in the movie is made by an actual car company... I don't mind the product placements, but I do find it funny when they do show. I guess it's to take a break from all the craziness that happens in the anime. It's what we call a "parody". |
TarotistOct 28, 2016 5:08 PM
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| Why would a business fear a lawsuit regarding the trademark of a company that pays the business to use that trademark |
| "I like young-girl sexual creations, Lolicon is just one hobby of my many hobbies," he says. I ask what his wife, standing nearby, thinks of his "hobby". "She probably thinks no problem," he replies. "Because she loves young boys sexually interacting with each other." |
CatSoul said: The Freedom OVA was sponsored by Nissin Foods, so there's a ridiculous amount of Cup Noodles, even in post-apocalyptic times. I remember watching that and thinking holy shit Nissan must of have sponsored that anime because it seems like they took every opportunity to have their character either eating nissan ramen or loading a case of it. |
| >Watch Steins;Gate >Not PLAY Stens;Gate as in the VN >Lol normie But ANYWAYS I'm actually not sure how it goes in Japan period because look at Fire Pro. A game based off of wrestling but does not have a single licence to any company so instead renames everything from promotion and wrestler names. In the VN for Steins;Gate the characters never flat out say Dr.Pepper either they just say Dr.P. I don't think I've ever seen an animu that flat out had real name brands in them. I would rather go to Wcdonalds than McDonalds anyways |
Who could forget the various product placement on this thing |
| Oh hi senpai, you wanna go grab a WcDonald's or JFC? maybe afterwards we could get a Sturbucks coffee or a bottle of Asohi. |
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| Have you ever seen Tiger and Bunny? There's a lot of product placement in that show and I believe even one of the characters heavily promoted and drank Pepsi in a scene. |
Death Note's "Gentle" is pretty clever. And I think the parody of Google really helped me understand that it was a search engine. If they just came up with something else I may have had a hard time understanding. Maybe not. Whatever. |
| Pretty sure a lot of sports anime have product placements. Like Haikyuu was sponsored by Mikasa and if I'm not mistaken there were times they wore Reebok shoes. Yuri from Yuri on Ice wore a blue Mizuno jacket. Not sure if that was an actual product placement or not. |
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| 'Do Manga Publishers and Anime Distributers fear a lawsuit from using a trademark?" No, actually they get their money from advertising the brand.They won't get a lawsuit if they used the real name. "Wouldn't it be better for the company if an anime use actual trademark?" Personally, I don't see how it'll make a difference. "If more animes started doing this, would it ruin the experience for you?" Nope, I hardly even pay attention to it. Tanaka-kun is Always Restless:  |
Kruszer said: And as I said if you go to the forum topic linked at the bottom of the page you can read all about real product tie-ins in anime from the users discussing the article. hehe, thanks for repeating yourself, so I finally got it. :) |
| *darn, using my right hand is off-limits for a while. Typing with my left hand only is ... eww.* |
| Bartender is a twelve-episode advertisement for well-known liquors, all mentioned by name. I suspect the individual trademark owners may not have sold them the rights, but I wouldn't be surprised to hear a trade association was involved. After Bartender, the first product placement i noticed was for a vitamin water in Hataraki Man. You'll see it a few seconds into the opening: Nike underwrote part of Basquash!. You'll see the swoosh in the opening credits. And, of course, all the characters wear Nikes. |
| Yes, it would ruin my experience to see american shit in my animu. or from anyother country like my own too. maybe only japnes brands written in kanji would be fine. since I wont understand that anyways |
Star_Slayer said: Watch Tiger and Bunny. It's a mecha show with product placement on the mechs. Not a bad anime either. It's not a mech series--it's a superhero series. The main characters' suits just look very mechanical. It's like calling Iron Man a mecha film. |
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| I have seen this in several anime, another that makes it explicit is No Game No Life. They clearly things eat fast food hahahaha (average age). |
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Zelkiiro said: Star_Slayer said: Watch Tiger and Bunny. It's a mecha show with product placement on the mechs. Not a bad anime either. It's not a mech series--it's a superhero series. The main characters' suits just look very mechanical. It's like calling Iron Man a mecha film. This is true. Although to be even more precise let's call it superpower instead. It's what OP is asking for anyways. |
| Sometimes there's definitely product placement like Pizza Hut in Code Geass. In that picture you showed they replaced the r in Dr on Dr. Pepper, they also changed the IBM 5100 into a IBN 5100 and slightly altered it's design by swapping various controls and the screen around on it from it's real world counterpart. Despite it being an ancient computer the IBM brand is still around. I think they just try to make all the products in anime look as realistic as possible without having lawsuit problems so they will slightly alter the logo or something. I was watching one anime once and some character started using a computer and I though my media player had suddenly minimized for a second, then I realized that the icons on there computer were slightly off from a real Windows Computer. In many animes I've seen many real cars just with there logo altered or removed altogether and characters going to various fast food restaurants or drinking something and the logos are altered by one letter or so or something even flipped upside down, I saw one anime with a upside down McDonlads logo once. |
| It'd be less amusing, as while it's a novelty to see product placement right now, too much of it could make it all kind of crappy. But hey, I ended up loving Dr Pepper because of S;G, so maybe companies might actually do something like that intentionally one day. |
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xBlaziken said: Yes, they do, verily. If you don't know, Japan is pretty anal when it's about copyright. Just look at Japanese Wikipedia - why do you think there are so few articles with pictures/photos? That's because every bloody pic/photo absolutely requires clear non-questionable copyright.Do Manga Publishers and Anime Distributers fear a lawsuit from using a trademark? Tarotist said: That was Yuusha ni Narenakatta Ore wa Shibushibu Shuushoku wo Ketsui Shimashita. (yes, dot/period is part of title), or simply Yuushibu, proud member of This Uselessly Long Series Name Can't Be This Cute And Make My Heart Go Doki Doki club, and the main reason why I have such a long signature (still, it wasn't lengthy enough for Ore no Nounai Sentakushi ga, Gakuen Love Comedy wo Zenryoku de Jama Shiteiru OVA). Notice how it was local, Japanese copyright, not outer, Western one.I do recall an anime (forgot which one) that had the convenience store named "LAWSON", which is the actual name of a chain of convenience stores located all throughout Japan (LAWSON STATION). And just for your information: obscured logos does not require copyright. So yes, they could get away with that obscured Snickers logo. Yes, this potentially still could lead to lawsuit, but generally it will be a dead case from the start, so nobody really bothers with it. And in that ANN thread they mentioned "Gogol Empire", like it's a parody on "Google". Actually I think they wrong. I'm sure that it's a parody on Kamen Rider. They also mentioned Black Lagoon manga, but, what is even more funny, totally forgot to mention that there was real songs presented, complete with lyrics and singer's/band's names, which were completely removed in anime (and replaced by other, almost equally epic music, but still no cookie). Which leads us to another quite interesting case. As far as I understand, when it comes to manga, and especially light novels, copyright laws seems to be a little lighter than for anime. For example, in Boku wa Tomodachi ga Sukunai LN they really used actual Eva00 unit and Gundam names, while in anime it was changed to usual parodying Bland Names. Which, if you think about it, is quite understandable. You can get away with other's copyrights when you're just starting (all of mentioned above - music & beer in Black Lagoon and mechas in BokuTomo - was in first chapters) - manga market is mainly Japanese, and not even every Japanese read manga, and light novels market is even lesser. But when your product getting so big that it's receiving an animesation - then you need to go all legal, because it's getting a far bigger audience and can even go international. In the end, it's come down to how much you must pay for using copyrighted material. BTW, the same lax approach can be seen case of "questionable content" - in manga and especially light novels, it's much easier to discover smoking and drinking - including underage - as well as nudity (i.e. visible nipples), as in corresponding animesations, talking about censorship. |
kitsune0Nov 3, 2016 2:31 AM
There is such thing as shit taste. Only idiots think that every "work of art" should have the same value. Persona anime are good. Deal with it. |
kitsune0 said: xBlaziken said: Yes, they do, verily. If you don't know, Japan is pretty anal when it's about copyright. Just look at Japanese Wikipedia - why do you think there are so few articles with pictures/photos? That's because every bloody pic/photo absolutely requires clear non-questionable copyright.Do Manga Publishers and Anime Distributers fear a lawsuit from using a trademark? Japanese copyright law has no concept of "fair use" like the United States has. However we are talking about trademarks here, and many of the trademarks being discussed are owned by Western, often American, companies. That said, I'm sure trademark owners would also object to seeing their marks used in anime without compensation. |
| This was in episode 33 of Jojo’s Bizarre Adventure: Diamond is Unbreakable. https://imgur.com/gallery/nit2Q |
WarchiNov 11, 2016 12:01 PM
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