Ano Natsu de Matteru Increases Tourism to the Model City By 50%

by dtshyk
Sep 27, 2012 9:05 AM | 41 Comments

According to Nagano Prefecture Tourism Bureau, the number of visitors to Takamine Highland in Komoro city this summer has increased by 52.5% compared with the year earlier period. Nagano Prefecture attributed the increase to the fans of Ano Natsu de Matteru, whose model city is Komoro.

Comparisons of the scenes in the anime and the real sceneries in Komoro (Youtube)

Komoro City Tourism Association and Komoro Chamber of Commerce have launched a PR project team and promoted the city in cooperation with the anime.

Source: Nagano Prefecture (PDF file)

20 of 41 Comments Recent Comments

Mr_Gutts said:
that was an interesting way to promote japan

Definitely.

Sep 30, 2012 4:02 AM by minatojs

I don't think that is raleted

Sep 29, 2012 8:15 AM by safena_ken

Wow. This is the power of anime (and moe). Nice way to promote places through anime. I love that anime mostly success to promote tourism places. If ppl are still badmouthing anime after seeing this kind of news, I wonder what's wrong with them...

Sep 28, 2012 10:02 PM by Aqua_Marine

Oh cool. Good job, Ano Natsu! :D

It's on my watching list because I'm gonna watch it very soon~

Sep 28, 2012 8:38 PM by Mayuka

And it was shot on winter.
Dafuq is this?

Sep 28, 2012 12:32 PM by Cashdax

Omniknight said:
Ahh... I vividly remember Ano Natsu.

The anime that had a great buildup of emotion and character development, only to fall in precipitously in the gaping abyss of crap in the last episode. The last episode was literally 23 minutes of crying...

That sounds more like Ano Hana to me though...

Sep 28, 2012 8:56 AM by symbv

Ahh... I vividly remember Ano Natsu.

The anime that had a great buildup of emotion and character development, only to fall in precipitously in the gaping abyss of crap in the last episode. The last episode was literally 23 minutes of crying...

Sep 28, 2012 8:54 AM by Omniknight

Great job AnoNatsu. Anime was really good and I'd like to visit the place if the chance is ever granted to me.
Stupid Lagrange went too far, AnoNatsu's staff knows how you promote the city...
I don't know who's to blame (Kamogawa city council, PR guys, other sponsors?) for that obnoxious marketing, but I don't like them.

Sep 28, 2012 5:25 AM by Progeusz

OrochiPL said:
...They'd probably have to make a model of Pharos on the sea for Kamogawa tourism to suceed.

Don't discount that hypothesis. This is the Japanese we're talking about, after all.

Sep 28, 2012 4:03 AM by Jonijonh

Dalek-baka said:
There was also Tamayura with Takehara and from what I read it was also somehow effective (plus nice seeing anime on official city site).

You know what, when I traveled across the country of Japan in a multiple week journey, I actually made a detour to go to Takehara JUST BECAUSE OF Tamayura !!! The place is really beautiful and serene (though a bit small) and here and there you can find posters of Tamayura and souvenir shops sell Tamayura stuff. I am a living example of an anime pilgrim :-)

I even went to Toyosato because of K-On and Nishinomiya because of Haruhi !!!

Sep 28, 2012 1:15 AM by symbv

symbv said:
Hanasaku Iroha - Yuwaku Onsen in Ishikawa Prefecture (SUCCESS)
Kamakura/Shonan - Tari Tari (SUCCESS)

Shimoda - Natsuiro Kiseki (FAILURE)
Kamokawa - Rinne no Lagrange (FAILURE)

that is indeed how it is :)

Sep 27, 2012 11:54 PM by Kerozinn

Same thing with Lake Kizaki after Onegai Teacher and Onegai Twins ?

The series showed such a relaxed village town out of the hectic of big cities. Even without liking the anime I'd like to go there for vacation and releasing tension.
BTW, did they call the whole Nagano prefecture as Swiss of Japan or just a part of it ?

Sep 27, 2012 11:12 PM by nseika

I just remembered of what happened with Lucky Star promoting Washimiya city shrine. Anime is serious business.

Sep 27, 2012 11:03 PM by azzuRe

Anime power ~

Sep 27, 2012 4:44 PM by Firixizu_Mint

good news, it was a good show.

Sep 27, 2012 4:44 PM by Angel_Beats

ima visit this and higurashi's place, Shirakawa-go, one day. ONE DAY!

Sep 27, 2012 4:28 PM by NoobHunterD

symbv said:
Hanasaku Iroha - Yuwaku Onsen in Ishikawa Prefecture (SUCCESS)
Kamakura/Shonan - Tari Tari (SUCCESS)

Shimoda - Natsuiro Kiseki (FAILURE)
Kamokawa - Rinne no Lagrange (FAILURE)

There was also Tamayura with Takehara and from what I read it was also somehow effective (plus nice seeing anime on official city site).

But good to see that something like this works, it might bring more money to it.

Sep 27, 2012 4:05 PM by Dalek-baka

I enjoyed the series, nice to know it promotes tourism in Japan.

Sep 27, 2012 3:58 PM by Minene-sama

This looks so awesome.The impact anime can make on a city especially a great anime in AnoNatsu.

Sep 27, 2012 3:51 PM by Hikarusuke

Sanguis said:
What, are they expecting to find a red-haired alien?

no they're expecting to see a decent looking city

Sep 27, 2012 3:26 PM by Regicide

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