According to Excite News, Sanriku Railway held "National Tetsudou Musume Summit" on November 1st. Tetsudou Musume is a character series representing Japanese local railways. Figures of the Moe characters in the motorman uniforms have been released since 2005 and they got novel and manga adaptations. PR staff of the local railways gathered in the summit and had workshops such as "Kawaii Saves The Local Industry".
Tetsudou Musume Official Website
Tasso Takuya, the Governor of Iwate Prefecture, wants to use one of the characters Kuji Alice
for the promotion of the local railway of Iwate.
Iwate Governor with a life-size poster of Kuji Alice
Governor Tasso revealed that he has her poster in his office and said "Kuji Alice is our wife (Uchi no Yome
Source: Excite News