Anime & Manga News

Success of K-ON! Film at Box Office

by dtshyk
Dec 5, 2011 7:21 AM | 52 Comments
According to film critic Otaka Hiroo's tweet, the box office revenue of the K-On! movie in the first two days was 316.3 million yen. Considering the relatively small number of screens (137 scr), it was a record high number.

Initial box office takings of other movies
The Adventures of Tintin: 319,3 million yen (895 scr)
Gintama: Shinyaku Benizakura-hen: 200 million yen (90 scr)
Summer Wars: 127 million yen (127 scr)
Evangelion: 2.0 You Can (Not) Advance: 512.2 million yen (120 scr)
One Piece Film: Strong World: 485 million yen (188 scr)

Source: Otaka Hiroo's tweet

20 of 52 Comments Recent Comments

Omniknight said:
Is there ANY indication when this is coming out on Blu-Ray?

Other than a rumor a few months back about it being solicited for June or July (along with a TV series boxset), no. Nothing more has come of that rumor and we're getting past when you'd expect it to have been confirmed by now if it were real.

Apr 24, 2012 4:13 AM by jmal

Is there ANY indication when this is coming out on Blu-Ray?

Apr 23, 2012 8:30 PM by Omniknight

Considering the production is probably super high quality (see: disappearance of haruhi), that's good to hear.

Apr 23, 2012 8:23 PM by Fui

SonicBoom0 said:
Ovindel said:
No surprise here.

Why has the way of writing K-ON! changed to K-On! on MAL actually? The official is K-ON!, it's written like that in all official announcements, posters and logos. I have no idea where K-On! came from.

I've been wondering the exact same thing.

my theory here is

K-ON! or K-ON!! = Official Anime Name as per majority release

K-On! = Keion-bu: formal name written english (Kei=K, on=On) but still has the meaning light music club

in short, no actual difference. it is just that capitalization...

there are instances Clannad is written as CLANNAD in various anime picture and magazines but it is accepted as Clannad... same with the Clannad: After Story

just my COMMON SENSE...

Apr 23, 2012 8:05 PM by MasterPogi

I love K-ON! :3 <3

Apr 22, 2012 3:28 PM by Ekvi

well... quality movie animation by kyoto animation plus 5 cute moe girls plus moe music= WIN... nuff said...

Apr 22, 2012 12:16 AM by MasterPogi

Jesus Christ, I see "K-ON" on the front page and think there's new news but it's just a bump...

Apr 21, 2012 7:19 PM by mitch3315

antibiotictab said:
The movie is still on now. Seven theaters in Japan.

And at last tally I sawback on March 3rd, it had passed ¥1.7 billion, i.e. about $21 million USD, more than Summer Wars. That's way way beyond amazing for a late night TV anime adaptation.

Apr 21, 2012 6:20 PM by jmal

The movie is still on now. Seven theaters in Japan.

Apr 21, 2012 6:04 PM by antibiotictab

Kayne said:
I'm pretty sure every series created by a Japanese mangaka are meant for Otaku and families alike.

No, not really. I doubt Noramimi or Rose O'Neill Kewpie were exactly banking on heavy otaku support, you know?

You're conflating the really-obvious-enough-not-to-warrant-mentioning idea that anyone is allowed to watch any show if they want to with the narrower concept of "target audiences". The former is just obvious - of course there are hardcore late night anime fans who also enjoy Conan and Pokemon. I certainly never claimed otherwise.

But the target audience of the latest Pokemon movie is not the 20-something buying Nanoha or Black Rock Shooter BDs. It's kids, who will ask their parents to take them to the movie (and buy some merch on the way back). Meanwhile, the Sora no Otoshimono or Fate UBW movies were aimed squarely at the core otaku audience, e.g. teens, 20- and 30-somethings who watch a lot of late night anime and buy expensive BDs. Maybe some 8 year olds went to see the Otoshimono movie... but that wasn't the primary intended market.

Thw idea that certain products are marketed with a primary audience in mind shouldn't exactly be controversial. You were reading quite a lot more into my statement than I actually said. I'm talking about real, observed trends in marketing and sales, not some philosophical prohibition on who can view what kind of show/movie.

Jan 2, 2012 9:04 PM by jmal

jmal said:
OrochiPL said:
Eva 2.0 made more money with even less number of screens so how's this awesome wonderful movie a record high number?

I think that's just weird wording from dtshyk, it's not a "record" of anything in particular, but it's really incredibly good for an otaku movie. Obviously kid/family movie (SJ stuff, Ghibli, Conan, Pokemon) do way more, they're the titles that gross over ¥1bn lifetime. And Evangelion is Evangelion. It's its own world.

I actually think number of screens isn't super important to otaku movies, I mean Shoushitsu only opened on 24 and it did over ¥800m from Feb to end of 2010. I don't know how much K-ON! movie will do lifetime, but it's not like having 2, 3, or 5x as many screens = 2, 3, or 5x as much revenue.

According to your logic, not every series is a series for Otaku. I'm pretty sure every series created by a Japanese mangaka are meant for Otaku and families alike. A movie like any studio Ghibli movie can be enjoyed by Otaku and obsessed as well, While an anime like Naruto or one piece is primarily enjoyed by Otaku. In my opinion and truth, every series/movie created by a Mangaka of Japan are for Otaku and there is not one that I have came across that myself being a hardcore Otaku has not enjoyed. By calling it "Otaku movie" you're saying it as if not all the animated movies are meant for Otaku that come out of Japan, when that is their primary audience. I guarantee there are loads of Otaku that watch studio Ghibli, Conan and Pokemon that are not children. And let's not forget about the millions of Otaku internationally that love this stuff as well.

Jan 2, 2012 8:00 PM by Kayne

I saw it earlier this week and it was pretty satisfying! I'm pretty sure other K-ON! fans won't be disappointed :)

Dec 8, 2011 2:28 AM by meru

Hm. Not bad.

I guess now I really have to try and watch K-ON!

I mean, apparently everyone else's seen it, if it's doing so well.

Dec 6, 2011 7:53 PM by Forest-kun

Leonard93 said:
It better have no plot and be funny as hell with some songs! :>

Well, I have a bad news for you:

1. It do have plot
2. It do have drama
3. It do have music

Dec 6, 2011 3:52 PM by allflying

Ya, I can't wait for the movie :D

Dec 6, 2011 3:34 PM by Zexu

Good for them!

Dec 6, 2011 3:26 PM by Oveneise

Ovindel said:
I have seen a few minutes of a Haruhi camrip and turned it off immediately.
Most cam rips are 50x better than that was.

Dec 6, 2011 1:59 PM by RachelB

jmal said:
Really really hope we don't need to wait any longer than late May or so, but it could go until next Fall easily.

That's why I didn't set a date in my head for the K-ON movie and just thought that we will get it sometime, because it can easily take a year for it to come out on BD, and I'm absolutely NOT watching it with camrips. I have seen a few minutes of a Haruhi camrip and turned it off immediately.

Dec 6, 2011 1:45 PM by Obinderu

It better have no plot and be funny as hell with some songs! :>

Dec 6, 2011 9:13 AM by Leonard93

Oh man ... :|

Dec 6, 2011 8:15 AM by ShiroiRyu

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