Aniplex Suffers From a Huge Gap Between Winning and Failed Anime

by dtshyk
May 27, 2011 8:41 AM | 80 Comments

According to Eiga.com, anime producer Aniplex has held a press conference on this year's line-ups. At the conference, President Natsume Koichiro said, "The sales of anime has been improved by the spread of Blu-ray, but there has been a larger and larger gap between successful and failed titles due to the careful selection of the consumers." Aniplex attributed the restrained consumption to the decline of young people's income and the unstable employments. Small number of hit titles are sold quite well but the rest of the titles have large deficits. There are few break-even titles. "The current situation of the market causes a stab of pain to the anime producers," Natsume said.

In order to improve the successful rate of their releases, Aniplex has integrated the production department with the publicity department and divided it into two groups headed by the vice president Katsumata Hideo and the producer Iwakami Atsuhiro.

Profiles of the two group leaders:
Katsumata Hideo: The former president of A-1 Pictures. The producer of "Kuroshitsuji", "Kannagi", "Senjou no Valkyria".
Iwakami Atsuhiro: The producer of "Kara no Kyoukai", "Bakemonogatari", "Madoka Magica", "OreImo".

Source: Eiga.com

20 of 80 Comments Recent Comments

RyanSaotome said:
･････････････････････････････････････････････
*2,867　 *1　Panty&Stocking with Garterbelt [BD+DVD] (BD：2,127 DVD：740～1,123)

dang Panty and Stocking did not do well

May 31, 2011 5:34 AM by deg

jahern1 said:
Does anyone know how Index 2 did?

27,004　 *5　My Little Sister Can’t be This Cute [BD+DVD]
17,470　 *1　To Aru Majutsu no Index II [BD+DVD]
12,392 　*1　Star Driver Kagayaki no Takuto [BD+DVD]
11,694　 *2　Hakuouki Hekketsu-roku [DVD]
*7,646　 *2　Tantei Opera Milky Holmes [BD+DVD]
*7,598　 *3　Shinryaku! Ika Musume [BD+DVD]
*7,091　 *1　Yosuga no Sora [BD+DVD] (BD：5,862 DVD：1,229～1,254)
*6,788　 *1　Motto ToLoveRu [BD+DVD]
*6,451　 *2　Hyakka Ryouran Samurai Girls [BD+DVD]
*4,186　 *1　Sora no Otoshimono f [BD+DVD] (BD：2,767 DVD：1,419～1,754)
*3,368　 *1　Otome Youkai Zakuro [DVD]
･････････････････････････････ Manabi Line ･････････････････････････････････････････････
*2,867　 *1　Panty&Stocking with Garterbelt [BD+DVD] (BD：2,127 DVD：740～1,123)
*2,754　 *1　Kami Nomi zo Shiru Sekai
*2,557　 *1　Arakawa Under the Bridge 2 [BD+DVD]
*2,341　 *1　Fortune Arterial Akai Yakusoku [BD+DVD] (BD：1,601 DVD：740～1,123)
*2,052　 *1　Bakuman [BD+DVD]
*1,789　 *1　Tegami Bachi Reverse [DVD] (DVD：1,789～2,217)
*1,718　 *1　Soredemo Machi wa Mawatteiru [BD+DVD] (BD：1,718 DVD: below top 300)
**,740　 *1　MM! [BD+DVD]　(DVD：740～1,123)
**,730　 *1　Kuragehime [BD+DVD]

May 29, 2011 6:25 PM by RyanSaotome

Does anyone know how Index 2 did?

May 29, 2011 5:10 PM by jahern1

RyanSaotome said:

TheRumblingWolf said:
Question: how DVDs/Blu-rays do they have to sell in order for the anime to break even?

3k is the average amount. Some may be more or less due to the size of the budget though

Really 3k? Madoka must be raking in the cash!

May 29, 2011 2:03 PM by Omniknight

RyanSaotome said:
3k is the average amount. Some may be more or less due to the size of the budget though

Cheers - that helps put the figures into perspective.

May 29, 2011 3:32 AM by TheRumblingWolf

bergil said:
They should call Charlie Sheen to ask about "winning"

well, if they can afford him.

May 29, 2011 12:39 AM by Nasty001

loplop said:

fri said:
How come Infinite Shit is selling this good? What's wrong with people out there?

Because unlike you, many people liked the series. Personally, I was glad to see it stay rather true to the novellas.

doesnt change the fact it's a piece of crap

ycart59 said:
Shame on Level E selling so low. Then again, maybe it was only fun for me because I was watching it with a friend.

But the gap between 2 and 3 is almost comical.

nope, level e was probably the best of winter alongside madoka. it is a massive shame it didn't sell well

May 28, 2011 10:41 PM by simo000

TheRumblingWolf said:
Question: how DVDs/Blu-rays do they have to sell in order for the anime to break even?

3k is the average amount. Some may be more or less due to the size of the budget though

May 28, 2011 2:01 PM by RyanSaotome

Question: how DVDs/Blu-rays do they have to sell in order for the anime to break even?

May 28, 2011 1:57 PM by TheRumblingWolf

RandyW88 said:
Can't understand all the IS hate, can't wait to see the sells of the vol with Charlotte on Blu-Ray oh Charlotte Je T aime...

You better pray that it doesn't sell like that will ever help.

May 28, 2011 1:09 PM by Hoppy

Can't understand all the IS hate, can't wait to see the sells of the vol with Charlotte on Blu-Ray oh Charlotte Je T aime...

May 28, 2011 1:04 PM by RandyW88

RyanSaotome said:

tangytangerine said:
At least Dragon Crisis & Rio are getting the sales they deserve. Those were 2 of the utter crap shows of the season. Although I'm wondering why Freezing is so high in the sales, when it was just as bad as Dragon Crisis & Rio.

There hasn't been a single show in the Qwaser, Ikki Tousen, Samurai Girls, Queens Blade etc mold that HASN'T sold 5k. 5k-6k is like the minimum for those borderline hentai series with lots of boobs.

Speaking of Samurai Girls, Sentai Filmworks is licensing it with an August 23rd release in the US only.

May 28, 2011 12:55 PM by Hoppy

There hasn't been a single show in the Qwaser, Ikki Tousen, Samurai Girls, Queens Blade etc mold that HASN'T sold 5k. 5k-6k is like the minimum for those borderline hentai series with lots of boobs.

May 28, 2011 12:53 PM by RyanSaotome

So many people not understanding IS's sales... Are you really trying?
It's very simple. It's got nothing to do with battle sequences or plot, fanservice, or anything. It's the girls. You're bound to like at least one girl of the harem, and when Germany came to the scene, the show basically became a battle between france and germany (for the fans). I mean, the CGI was shit, and the plot was weak, obviously no one bought it for neither of those reasons, all that matters is the HNNNG-factor.
And it makes sense. You might like a show with a good nicely done story and might want to own it for that reason; but the reality is, you can only truly enjoy the plot once, so if you're going to buy something, there's probably other reasons.

Also. ITT, people complayning their favorite anime didn't sell.

May 28, 2011 12:36 PM by Nachotee

If anyone is a good prophet, can someone tell me when an anime crash will happen, if it ever does.

May 28, 2011 9:20 AM by Hoppy

This list only proves that japotaku have no taste and they love being shafted.

May 28, 2011 9:12 AM by SurferDude

I don't understand why freezing and especially IS are so high in the rankings even though they aren't good series, or that's at least how many people think about it. I find it also weird that (compared) Madoka sells so much and Kimi ni Todoke and Gosick so much more less. And I really expected the 4 last (except for Rio) to be much more higher in the rankings.
And wtf, 562 sells of dragon crisis? That's a ridiculously small amount, though it really isn't a bad series. Onii-chan is much worse, but in Japan incest always sells so that shouldn't be a problem for the producers. And Hourou Musuko and Fractale should be much higher also, they're one of the best series last season!

May 28, 2011 8:53 AM by Obinderu

BlueCyanide said:
fractale was awesome people just are too lowbrow to understand most anime aniplex did will be major sales when they hit the western countrys

That's exactly what i'm thinking

May 28, 2011 8:41 AM by darkquach

Why are people surprised IS did well?
Same crap as Madoka in that they are both titles that play it safe. They are both saturated with the junk that appeals to a majority of the viewership. I bet everyone who purchased IS also purchased Madoka. IS also had a large readership before the anime aired.

May 28, 2011 7:31 AM by Erje

The funny thing with this thread is that the biggest loser here appears to be Starchild (according to the rankings of Winter season). Aniplex productions produces more hit titles than other anime companies, say Starchild, Geneon, or Media Factory.

May 28, 2011 6:27 AM by Dark_Pride

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