| According to Eiga.com, anime producer Aniplex has held a press conference on this year's line-ups. At the conference, President Natsume Koichiro said, "The sales of anime has been improved by the spread of Blu-ray, but there has been a larger and larger gap between successful and failed titles due to the careful selection of the consumers." Aniplex attributed the restrained consumption to the decline of young people's income and the unstable employments. Small number of hit titles are sold quite well but the rest of the titles have large deficits. There are few break-even titles. "The current situation of the market causes a stab of pain to the anime producers," Natsume said. In order to improve the successful rate of their releases, Aniplex has integrated the production department with the publicity department and divided it into two groups headed by the vice president Katsumata Hideo and the producer Iwakami Atsuhiro. Profiles of the two group leaders: Katsumata Hideo: The former president of A-1 Pictures. The producer of "Kuroshitsuji", "Kannagi", "Senjou no Valkyria". Iwakami Atsuhiro: The producer of "Kara no Kyoukai", "Bakemonogatari", "Madoka Magica", "OreImo". Source: Eiga.com |
NaruleachMay 27, 2011 10:57 PM
| ref. The sales ranking of TV anime Blu-ray & DVD in Winter 2011 *1. 70,382 Mahou Shoujo Madoka★Magica vol.1 (Blu-ray + DVD, Aniplex) *2, 36,558 IS: Infinite Stratos vol.1 (Blu-ray + DVD, Media Factory & TBS) *3, *6,708 Kimi ni Todoke 2nd Season vol.1 (DVD, Nihon TV & VAP) *4, *6,242 Freezing vol.1 (Blu-ray + DVD, Media Factory) *5, *4,846 Yumekui Merry vol.1 (Blu-ray + DVD, Pony Canyon) *6, *3,954 Kore wa Zombie Desu ka? vol.1 (Blu-ray + DVD, Kadokawa) *7, *3,766 Starry☆Sky vol.1 (DVD, Frontier Works) *8, *3,239 Gosick vol.1 (Blu-ray + DVD, Kadokawa) *9, *3,141 Onii-chan no Koto nanka Zenzen Suki Janain Dakara ne!! vol.1 (Blu-ray, King Record) 10, *1,896 Level E vol.1 (DVD, Aniplex) 11, *1,156 Mitsudomoe Zouryouchuu! 2 vol.1 (Blu-ray, Aniplex) 12, *1,056 Hourou Musuko vol.1 (Blu-ray, Aniplex) 13, **,883 Fractale vol.1 (Blu-ray, Asmik Ace & Fuji TV) 14, **,655 Rio: Rainbow Gate! vol.1 (Blu-ray + DVD, Pony Canyon) 15, **,562 Dragon Crisis! (Blu-ray, King Record) |
| How come Infinite Shit is selling this good? What's wrong with people out there? |
| They should call Charlie Sheen to ask about "winning" |
| Most anime that air after midnight rarely ever do well. Either they have a huge brand name backing them, or there is already a huge hype going for it, in the case of Madoka. To get an idea on what did well and what didn't take a look at this blog: http://www.awesome-engine.com/2010/12/20/what-anime-actually-looked-like-in-2010/ |
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| Market saturation. Just how much anime do you think we can consume? Lighten the load and everything will sell. |
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| Anime needs Nintendo's 1980's-early 1990's rules on the number of titles produced to prevent further oversaturation. |
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| Actually the reason behind IS popularity is more brand loyalty than anything else same with Madoka but Madoka had many other major factors as well. |
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fri said: How come Infinite Shit is selling this good? What's wrong with people out there? Mechs + Cute Girls = Instant sales in Japan |
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fri said: How come Infinite Shit is selling this good? What's wrong with people out there? Because unlike you, many people liked the series. Personally, I was glad to see it stay rather true to the novellas. |
BassEXE said: Your logic baffles me. DC is nowhere near toradora in any of it's aspects. The only thing similar is Rie, which doesn't mean anything at all.People didn't like Fractale and Dragon Crisis? Wowzas, I thought DC at least would be popular in Japan. It was like Toradora with dragons. But I do understand where this gap is coming from. Many people have to limit their purchases nowadays and they're naturally only going to want the best of the best And the answer is not rearranging departments damnit, just lower the cost for BRs. Of course no one would pay 40 dollars for two episodes of a series they just "liked". |
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| Make crap like Dragon Crisis. Expect it to sell well. I'm not suprised IS sold so well, for a dumb harem with a dumb protagonist, it was enjoyable and rather well made. I'm more suprised as to why Freezing is so high, i mean it got rather weak as it progressed. Also, why's Fractale so low? (屮ﾟДﾟ)屮 |
| レッツゴー ED イケイケゴーゴー |
fri said: How come Infinite Shit is selling this good? What's wrong with people out there? hahah, it is exactly what I thought |
GaZsTiC said: Because it was one of the worst TV anime series of all time...? Yamakan made it too good and nobody understood its true greatness. He'll be back one day with another attempt to save anime.  |
| Ok™ |
GaZsTiC said: OrochiPL said: Also, why's Fractale so low? Because it was one of the worst TV anime series of all time...? though that was bleach it was a masterpice that people just don't get |
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| Shame on Level E selling so low. Then again, maybe it was only fun for me because I was watching it with a friend. But the gap between 2 and 3 is almost comical. |
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| Pervert jokes and consistency. |
Kraker2k said: Most anime that air after midnight rarely ever do well. Either they have a huge brand name backing them, or there is already a huge hype going for it, in the case of Madoka. To get an idea on what did well and what didn't take a look at this blog: http://www.awesome-engine.com/2010/12/20/what-anime-actually-looked-like-in-2010/ This is wrong by definition. "Most" anime air after midnight in general, whether they do or not plays no role in whether they're a success or a failure. Anime that air before midnight are usually kids shows that don't rely on disk sales and use the traditional ratings model anyway, with the sole exception of the Nichigo (5 pm) slot which airs anime like Gundam, Geass, Star Driver, and Ao no Exorcist. Also, you don't have to have huge hype to be a success, just look at this season's TIGER&BUNNY which is setting up to be the best selling show of the season. fri said: How come Infinite Shit is selling this good? What's wrong with people out there? I theorize that it's because it was the second best show out of the rather shitty crop of winter shows, therefore allowing it more attention than it would get in a season with more good shows, and on top of that it had very good action sequences. |
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| wow look at that huge gap!! 30,000 diffirence. |
 Tumblr | Anime List | 🌷🌼 |
| if they want their stuff to sell then they should lower their prices, the only reason I hardly ever buy anime is because it costs so much more than every other tv series I could be buying (with a few exceptions). If they just dropped the price into the $20-50 per season range (depending on series length) then I'm sure their sales would increase drastically across the board and that people who don't buy anime at all would begin to do so. |
| IS: Infinite Stratos in second place? what are these people smoking? |
imperlast said: I wouldn't call it a masterpiece, no. But it sure was a good title, with sense, not like those mindless moeblobs.GaZsTiC said: OrochiPL said: Also, why's Fractale so low? Because it was one of the worst TV anime series of all time...? though that was bleach it was a masterpice that people just don't get |
| レッツゴー ED イケイケゴーゴー |
| I predict Summer 2011 season anime is going to be awkward in the sales category. |
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| ^ I have to agree. It doesn't look even half as interesting as current season, wich i have to add, is exceptionally great. |
| レッツゴー ED イケイケゴーゴー |
| =A= i cant believe that starry sky is up there...japan is really about fanservice isnt it... |
| mukuro-sama♥ hibari-sama♥fon-sama♥ My top wanted things: 1. Yato umbrellas!! 2. Mukuro's left eye 3. LEON!!! (KHR)  |
OrochiPL said: ^ I have to agree. It doesn't look even half as interesting as current season, wich i have to add, is exceptionally great. Yep I can cut down on my anime consumption by 50% and focus on some LNs and manga, Strawberry Panic will be is out with all volumes of the novel in the US, I just started on Ro-Kyu-Bu (novel) and will be starting on the manga soon, I'm also thinking of starting on 2 other manga this summer and I still haven't forgot about Atelier Meruru for the PS3 (Preordered the LE). |
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| This isn't really all that surprising. How this market works lends itself to extremes. |
bergil said: They should call Charlie Sheen to ask about "winning" lol well he's a winner |
Alex_Saxon said: fri said: How come Infinite Shit is selling this good? What's wrong with people out there? Yeah it sold really well for some reason. Really remains a mystery as to why, it's not like there was any redeeming feature (before people mention fanservice there were other series at the time doing a better job of it). A well animated and produced mix of two of the most popular genres in anime sold well? Color me surprised! |
| I think the first-second gap has more to do with Madoka being a runaway hit, but I don't know how to explain the 30k gap between Infinite Stratos and KnT. Hopefully IS's numbers will help motivate a second season. I liked the show quite a bit (and think a lot of people were too hard on it), but only having 12 episodes kinda nullified the chance for any decent plot/character development. |
| Ha-cha! |
| Considering IS is doing pretty well, and that Star Driver's sales weren't bad either, is anyone else surprised there isn't a single mecha anime airing now? |
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| I prefer to buy titles that are good but will eventually become difficult to find later, popular anime will always sell, it will be there tomorrow, next week, next month, next year. it won't go anywhere they need to tone down the popular successful anime, so the consumers buy others |
| fractale was awesome people just are too lowbrow to understand most anime aniplex did will be major sales when they hit the western countrys |
 I signed my screen and now its all smeary "When you meet your God tell him to leave me alone." check out my bloghttp://corpse69.wordpress.com/ fix MAL already |
| Moe sells and charts show that. Just shows how perverted society as a whole has become, the generation gap keeps getting bigger. People used to hate talking about sexual based areas and were fine with death, now its the other way around. |
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| Lol, I love how everyone is comparing their personal opinions to the tastes of Japan. If you compare your own opinion to that of an entire country (any country) you will only hurt your brain. |
  Latest Review Kino's Journey |
fri said: How come Infinite Shit is selling this good? What's wrong with people out there? I agree with this completely. That anime was a really bad slap in the face. Fucking troll anime :I It was good for the first couple episodes..and then was like "LOL HAREM WITH SHITTY MECHS AND CRAPPY STORYLINE." So yes, it WAS Infinite Shit. Fml. OTL |
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| Well, Zombie and Madoka were good. |
 i'm still mad merry 1 sold more than korezombie 1. get it together japan. |
windy said: i'm still mad merry 1 sold more than korezombie 1. get it together japan. 1. Merry's first volume was very cheap. 2. dtshyk's number is a little out of date. After the latest Newtype Power Ranking adjusted sales, KoreZom vol 1 total is at 4,375 copies. |
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BassEXE said: People didn't like Fractale and Dragon Crisis? Wowzas, I thought DC at least would be popular in Japan. It was like Toradora with dragons. But I do understand where this gap is coming from. Many people have to limit their purchases nowadays and they're naturally only going to want the best of the best I'm glad all generic Rie Kugimiya loli shit doesn't sell. Dragon Crisis was AWFUL. thank you Japan. |
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fri said: How come Infinite Shit is selling this good? What's wrong with people out there? because fanservice will soon become a new genre and religion in anime industry oh wait, it's already happened. |
| Well, when the whole industry churns out so many titles per season people have to be more selective, right? |
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