Disney Anime Chief: More "Acceptable" Expressions Are Necessary for the Wider Market

May 17, 2:46 PM

Online

Jan 2009

93323

Disney's head of anime says that while Japanese storytelling remains constant, some more acceptable expressions may be necessary to avoid offense. https://www.cbr.com/disney-anime-acceptable-wide-market-audience/

thoughts? capitalism is maximizing profit anyway so obviously they want to appeal to more customers globally

May 17, 2:52 PM

tchitchouan

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May 2019

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What do "Acceptable Expressions" even mean, does it mean less exaggerated and super deformed art ?

Bikini ⚔️ Armor Queen's Blade Bikini Warriors

May 17, 2:56 PM

deg

Online

Jan 2009

93323

Reply to tchitchouan

What do "Acceptable Expressions" even mean, does it mean less exaggerated and super deformed art ?

@tchitchouan my first thought is less controversial anime because of the key phrase "avoid offense"

May 17, 2:58 PM

Lhundrup

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Apr 2024

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Maybe, but CBR is just a click-bait content mill. I wouldn't trust anything they have to say about anything.

May 17, 3:02 PM

BigBoyAdvance

Call me Oniichan

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Jan 2007

903

Anime is about to become woke trash. Think about it. Japan's economy has hit the shitter and things are only getting worse. Many studios feel pressured to bend the knee to foreign inverstors' demands in order to stay afloat. And since around 2021, anime has started to make more money from overseas audience than from japanese audience (this trend is still continuing btw).

Every star in the sky is telling us that a big shift (for the worse) is coming to the anime industry. It's truly over for us. But at least the manga market will still be full of perverted stuff we all love, at least for the foreseeable future, so that's something.

May 17, 3:07 PM

DesuMaiden

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Jul 2013

3168

Who cares? Disney sucks btw...they are truly woke imo...

May 17, 3:21 PM

ColourWheel

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Mar 2021

2483

deg said:
Disney's head of anime says that while Japanese storytelling remains constant, some more acceptable expressions may be necessary to avoid offense. https://www.cbr.com/disney-anime-acceptable-wide-market-audience/

thoughts? capitalism is maximizing profit anyway so obviously they want to appeal to more customers globally

Disney seems to be overlooking the fact that most modern Users who even stream Anime in the West largely rely on piracy to consume it. Then when it comes to specifically China, a vast majority of Japanese Anime has basically been banned from the country in 2021 where if Disney was to try to cater to a Chinese audience they would further alienate large sums of fans that have been devoted to Japanese Anime as a medium for decades. Disney would be better off doing nothing when it's obvious the industry is doing well enough as it is. Like if you see some operation working good as it is why would anyone want to disrupt it and suddenly make changes to try to squeeze off just a little more profit? That's simply just greed at work and Disney is simply propagating a propaganda campaign to justify any meddling they plan to do when they try to influence something that doesn't culturally belong to them in the 1st place.

There are tons of Anime franchises I am sure Disney would just love to get their greedy hands on but too controversial as is for them to currently touch.

ColourWheelMay 17, 3:27 PM

May 17, 3:26 PM

Luc36

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Feb 2017

276

if this another global standard idea, then it's impossible.
What country A think it's fine doesn't mean country B think it's fine too and vice versa, remove both then left nothing.

May 17, 3:40 PM

rohan121

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Sep 2018

10060

Reminds me of the concept of acceptable horny. Such woke stuff should be gatekept out of Japan like the baka gaijins pushing for these changes. These wokalizers are sadly tax funded so capitalism can't work its magic to implement go broke on the woke.

May 17, 3:50 PM

#10

PostMahouShoujo

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Apr 2024

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Here is idiotic otaku culture and demographic crisis threatening to destroy anime in the East, and woke liberal propaganda that destroys everything beautiful in the West. Apparently, Disney aims to succeed in degrading both Eastern and Western art. According to their lovely woke liberal agenda, anime made by westerners is a cultural appropriation, and they should simply fuck off.

Black★Rock Shooter (TV) is beyond its time arthouse fantasy/psychological drama/psychological horror/action. Should you watch it? See my review.

⁺

⁼

May 17, 4:03 PM

#11

Tirinchas

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Jun 2017

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"I don't think any major shift has been made," Yahata said. "The fundamental storytelling, the precision of the action, etc. have not changed, but there may be a shift toward adopting more acceptable expressions. To be seen by many people, expressions that do not hurt or mislead people are a given. That is not a negative thing, but perhaps an evolution."

Now where have I read something like this before? Oh yes:

"We can bide our time, we can keep our thoughts in our hearts, deploring maybe evils done by the way, but approving the high and ultimate purpose: Knowledge, Rule, Order; all the things that we have so far striven in vain to accomplish, hindered rather than helped by our weak or idle friends. There need not be, there would not be, any real change in our designs, only in our means.”

May 17, 4:07 PM

#12

ColourWheel

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Mar 2021

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Reply to Tirinchas

Now where have I read something like this before? Oh yes:

@Tirinchas

Quoting Tolkien's "The Fellowship of the Ring", hilarious.

May 17, 4:09 PM

#13

velvetnyan

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Apr 2014

218

Reply to tchitchouan

What do "Acceptable Expressions" even mean, does it mean less exaggerated and super deformed art ?

@tchitchouan look at your signature, then make her alter her position to not be sexually suggestive as well as adding more clothes in this case. I think that is one component of the idea of "acceptable expressions." There may be others like gore and heavy violence. Bro pretty much says that now that its online and streaming to everyone that they need to start making it with the worldwide audience as well as children in mind where as before when it was about dvd/bluray sales the idea was to produce content for the people that would buy them. Basically the usual idea of trying to make something that appeals to literally everyone. I think its implied that this shift has already happened to some degree mind you, and I don't really think anyone who has watched a notable quantity of older and newer anime recently would deny it.

A Japanese article on the matter if anyone wanted it. https://mantan-web.jp/article/20240428dog00m200014000c.html

May 17, 4:18 PM

#14

traed

Offline

Mar 2008

47401

Here is the source
https://mantan-web.jp/article/20240428dog00m200014000c.html

machine translated using Google and DeepL for comparison. I have some parts missing for DeepL because I was using a third party front end and DeepL has some sort of limiter but I got most of it and Google seemed to do a better job in most cases.

ディズニー：日本のアニメに注力する理由　最高のストーリーテリングを世界へ
(Google)
Disney: Reasons for focusing on Japanese animation: Bringing the best storytelling to the world
(DeepL)
Disney: Why Focus on Japanese Animation? Bringing the Best Storytelling to the World

ディズニー発のアニメーションには約100年にもおよぶ歴史がある。その影響を大きく受けた“日本のアニメ”は独自の進化を遂げ、今や世界中で人気を博し、大きな注目を集めている。各動画配信サービスが日本のアニメに注力する中、ディズニーの動画配信サービス「ディズニープラス」も2021年に日本のアニメの配信に本格参入した。なぜ、ディズニーは日本のアニメに注力しているのか？　ディズニープラスの日本のアニメーション責任者の八幡拓人さんに聞いた。
(Google)
Animation originating from Disney has a history spanning approximately 100 years. "Japanese anime", which was greatly influenced by this, has undergone a unique evolution and is now popular and attracting a lot of attention all over the world. While each video distribution service is focusing on Japanese anime, Disney's video distribution service "Disney Plus" also made a full-scale entry into the distribution of Japanese anime in 2021. Why is Disney focusing on Japanese anime? We asked Takuto Yahata, head of Japanese animation at Disney Plus.
(DeepL)
Animation originated by Disney has a history spanning nearly 100 years. Influenced by Disney, "Japanese animation" has evolved in its own unique way and is now popular around the world and attracting a great deal of attention. While video distribution services are focusing on Japanese animation, Disney's video distribution service "Disney Plus" has also entered the Japanese animation distribution market in earnest in 2021. Why is Disney focusing on Japanese animation? We asked Takuto Yawata, head of Japanese animation at Disney Plus.

2021年10月、ディズニープラスは「スター」というブランドを立ち上げた。それまではディズニー、ピクサー、マーベルなどのコンテンツを中心に配信してきたが、新たなブランドでは、最新映画、オリジナル作品、アニメを含む日本のコンテンツを大きく拡充した。
(Google)
In October 2021, Disney Plus launched a brand called "Star". Until then, it had mainly distributed content from Disney, Pixar, Marvel, etc., but with the new brand, it has greatly expanded its Japanese content, including the latest movies, original works, and anime.
(DeepL)
In October 2021, Disney Plus launched the "Star" brand. Previously, the company had focused on content from Disney, Pixar, and Marvel, but the new brand greatly expanded its Japanese content to include the latest movies, original productions, and animated features.

「2021年、スターというブランドがオープンし、アニメだけではなくて実写を含めた日本コンテンツに対して改めて注力していこうとしました。今や日本のアニメは、一部の限られたファン層に向けたジャンルでは全くなくなっていて、日本のエンターテインメントを牽引（けんいん）しています。私たちのサービスは、子供から大人まで男女問わず楽しめる作品を配信しています。日本のアニメは、Z世代へのエンゲージメントの高さを期待していることもありますが、幅広い層の方に楽しんでいただけるジャンルだと思っています。」
(Google)
“In 2021, the Star brand opened and we tried to refocus on Japanese content, including not only anime but also live-action.Nowadays, Japanese anime is aimed at a limited fan base. It's a completely different genre and is leading the way in Japanese entertainment. Our service delivers works that can be enjoyed by both men and women, from children to adults. I'm hoping for a high level of engagement, but I think it's a genre that can be enjoyed by a wide range of people."
(DeepL)
"In 2021, with the opening of the Star brand, we decided to renew our focus on Japanese content, including live-action as well as animation. Japanese animation is no longer a genre that caters to a limited fan base; it is now a driving force in Japanese entertainment. Our service delivers works that can be enjoyed by children and adults of all genders. We believe that Japanese anime is a genre that can be enjoyed by a wide range of people, in part because of the high level of engagement we expect from Generation Z."

この10年ほどで、国内のみならず世界での日本のアニメの需要は大きく高まっているとも言われている。マニアックなものではなく、より一般的になっている。
(Google)
It is said that the demand for Japanese anime has increased significantly over the past 10 years, not only in Japan but also around the world. It's no longer a geeky thing, it's becoming more common.
(DeepL)
It is also said that over the past decade or so, the demand for Japanese animation has increased significantly, both domestically and internationally. It has become less maniacal and more common.

「10年前から非常に大きな変化を遂げているのは間違いありません。今、日本のアニメは、黄金時代に突入しています。マーケットの規模としても3兆円を超え、最高を更新し続け、限られたファンに向けたものから、より一般的になっています。10年前と比べて、何が変わったかと言いますと、ビデオグラム、テレビ放送をセットでビジネスを考え、ビデオグラムを買っていただける層に向けて作品を作っていました。ビデオグラムは今ももちろんあるのですが、配信が一般的になり、ターゲットも国内には限らなくなってきました。配信の台頭が、グローバルに広まってきた理由です。世界のユーザーに向けたコミュニケーションツールとして非常に大きな役割を果たしていて、日本のアニメはまだまだ進化を遂げている途中にあると考えています」
(Google)
“There is no doubt that it has undergone a huge change from 10 years ago.Japanese anime is now entering a golden age.The size of the market has exceeded 3 trillion yen and continues to reach new highs. Compared to 10 years ago, what has changed from something that was aimed at a limited number of fans is that people started thinking about the business of videograms and TV broadcasts and bought videograms. Of course, videograms still exist today, but as distribution has become more common, the target audience is no longer limited to Japan. That's why I decided to do this. I believe that Japanese anime is still evolving, and it plays a very important role as a communication tool for users around the world."
(DeepL)
"There is no doubt that we have seen very significant changes in the past 10 years. Today, Japanese animation is entering a golden age. What has changed compared to 10 years ago is that we used to think of the business as a set of videograms and TV broadcasts, and we used to make works for people who could buy videograms. We were making films for people who could buy videograms. Videograms are still around today, of course, but distribution has become more common, and the target audience is no longer limited to the domestic market. The rise of distribution is why it has spread globally. It is playing a very significant role as a communication tool for users around the world, and I believe that Japanese animation is still in the process of evolving!"
(Lol why did it put an exclamation mark?)

米国、日本以外のアジアなどさまざまな国や地域に向けて一斉に配信できるようになったことも大きい。
(Google)
Another big factor is that it is now possible to simultaneously distribute to various countries and regions such as the United States and Asia other than Japan.
(DeepL)
The ability to distribute simultaneously to various countries and regions, including Asia outside the U.S. and Japan, is also significant.

「先日、配信をスタートした『SAND LAND： THE SERIES』が顕著な例ですが、世界中で人気を博しています。もちろん日本で特に大きな反響をいただいていますが、それと肩を並べる、もしかしたら超えるくらい世界各国から好評のコメントをいただいています。あらゆる言語で『面白かった』というコメントが届くようになり、どの地域が特別好調であると言えないくらいです。数年前は北米のマーケットが伸びていたので、北米で受けるようなストーリーテリングに注力していました。アジアはまた違うジャンルが受けていて、国内、北米、アジア……と作り手の我々も意識していたところもありましたが、今は、どこの地域であろうが同じタイミングで同じ面白さ、感動を味わえるようになっています。それくらい日本のアニメは世界で一般的になっています。日本向けだと思っていたものが、どの地域でも受け入れられるようになっています。それくらい市場が成熟しているのが、今の状況だとは思っています」
(Google)
``A notable example is ``SAND LAND: THE SERIES,'' which recently started distribution, and is gaining popularity all over the world.Of course, it has received a particularly strong response in Japan, but it is possible that it will be on par with that. We've received positive comments from people all over the world. We're receiving comments from people all over the world saying it was interesting, and it's hard to say which region is doing particularly well. A few years ago, the North American market was growing. So we focused on storytelling in a way that would be popular in North America, and in Asia, a different genre was popular, and we as creators were also conscious of the fact that it was popular in Japan, North America, and Asia. Nowadays, you can enjoy the same fun and excitement at the same time no matter where you are. Japanese anime has become so common around the world that I thought it was only for Japan. However, it has become accepted in all regions. I think the market is mature enough now."
(DeepL)
The most notable example is "SAND LAND: THE SERIES," which we recently started distributing and which is proving popular all over the world. Of course, the response has been particularly strong in Japan, but we have received comments from all over the world that rival, if not exceed, the response in Japan. We have received comments in every language, and it is hard to say that any one region is doing particularly well. A few years ago, the North American market was growing, so we focused on storytelling that would be well received in North America. In Asia, a different genre was being received, and we, as creators, were conscious of the fact that we had to focus on domestic, North American, and Asian markets (......). Now, however, the same fun and excitement can be experienced at the same time in any region. That is how common Japanese animation has become around the world. What we thought was for the Japanese market is now accepted in all regions. I believe that the market has matured to that extent.

のアニメはほかにはない独自の進化を遂げてきた歴史がある。ある種、先鋭化した表現だってある。世界に向けて配信するとなると、スタイルを変える必要はあるのだろうか？
(Google)
Japanese anime has a history of unique evolution unlike any other. There is also a kind of radical expression. Do you need to change your style when broadcasting to the world?

「何か大きく転換が図られてきたことはないと思います。根本的なストーリーテリング、アクションの精密さなども変わっていませんが、より受け入れられる表現を採択するようになっているところはあるかもしれません。多くの方に見ていただくために、人を傷つけない表現、誤解を招かないような表現は、当たり前にやるべきです。それはネガティブなことではなく、進化なのかもしれません。ビデオグラムが中心だった頃は、買いたい人だけが買えばいいという風潮もありましたが、より大きな市場に向けて、大人から子供までいつでも見られるサービスで配信しているので、我々の意識が変わってきています」
(Google)
``I don't think there have been any major changes.The fundamental storytelling and the precision of the action haven't changed, but there are some areas where people are adopting more acceptable expressions.'' In order to be seen by many people, it is natural to use expressions that do not hurt people or cause misunderstandings.This may not be a negative thing, but rather an evolution. When Videograms were the mainstay, there was a trend that only those who wanted to buy them should buy them, but now that we are distributing them to a larger market as a service that can be viewed by adults and children at any time, our awareness has changed. Things are changing.”
(DeepL)
"I don't think there has been any major shift," he said. "The fundamental storytelling, the precision of the action, etc. have not changed, but there may be a shift toward adopting more acceptable expressions. In order to be seen by many people, expressions that do not hurt or mislead people should be taken for granted. That is not a negative thing, but perhaps an evolution. When videograms were the focus, there was a tendency for only those who wanted to buy them to do so, but our awareness is changing because we are now distributing to a larger market through a service that can be viewed at any time by adults and children alike."

日本のアニメは独自の進化を遂げてきた歴史があるが、ディズニーの“アニメーション”との共通点、また違いをどのように考えているのだろうか？
(Google)
Japanese animation has a history of unique evolution, but what do you think it has in common with Disney's "animation" and how it differs?

「共通点は、本当にシンプルなのですが、作品の根幹はストーリーテリングだと思っています。主人公が目標に向かい、困難に打ち勝ち、立ち向かっていく……というような感動的なストーリーテリングは、普遍的で、突き詰めるべき一番大事なものです。違っている点と言いますか、日本のアニメの特異性は大きく二つあると考えています。一つは、原作となり得る市場の成熟です。昔からマンガや小説、ゲームといったアニメ以外のジャンルが非常に発達していて、創造の源泉となるものが枯渇しない。それがアニメ業界にとっていい刺激になっているのが、年間300本以上を作り続けられるゆえんだと思います。もちろん海外にも素晴らしいものがたくさんありますが、より特異なのが原作市場の成熟です。もう一つは制作現場のユニークさです。日本のアニメ制作会社は、ほぼ同じ制作方法で作っています。協力プレーで一つの作品を作り上げることもあります。だから絶え間なく作り続けられる。海外もそういうところもあるのですが、日本はより特異性があると思います」
(Google)
``The common denominator is really simple, but I believe that the core of all works is storytelling.Emotional storytelling in which the main character heads towards a goal, overcomes difficulties, and confronts them... The most important thing to focus on is the fact that there are two major differences in Japanese anime.One is the maturity of the market for original works. Genres other than anime, such as manga, novels, and games, are highly developed, and the source of creativity never runs out. This is a great stimulus for the anime industry, which is able to continue producing more than 300 titles a year. I think that's because of this.Of course, there are many great works overseas, but what is more unique is the maturity of the original work market.The other thing is that Japanese anime production companies use almost the same production method. Sometimes we create a piece through cooperative play.That's why we can continue to create.There are places like this overseas, but I think it's more unique in Japan.
(DeepL)
The common denominator is really quite simple, but I believe the foundation of the work is storytelling. The inspirational storytelling of a protagonist facing a goal, overcoming difficulties, and confronting challenges, such as ......, is universal and is the most important thing to keep in mind. There are two major differences or peculiarities of Japanese animation. The first is the maturity of the market for original works. The genres other than animation, such as manga, novels, and video games, have long been highly developed, and the sources of creativity have never dried up. This has been a good stimulus for the animation industry, and I think it is the reason why we can continue to produce more than 300 works a year. Of course, there are many great works overseas, but what is more unique is the maturity of the market for original works. The other factor is the uniqueness of the production site. Japanese animation production companies use almost the same production methods. Sometimes they work together to create a single work. That is why they can continue to produce unceasingly. There are also such places in other countries, but I think Japan is more unique.

「四畳半タイムマシンブルース」「東京リベンジャーズ」（聖夜決戦編、天竺編）」「天国大魔境」など数々の話題作を配信してきた。配信作品のセレクトの基準も気になるところだ。　
(Google)
He has distributed a number of popular works such as ``Yojohan Time Machine Blues'', ``Tokyo Revengers'' (Holy Night Battle Edition, Tenjiku Edition), and ``Heaven Daimakyou''. The criteria for selecting the works to be distributed is also a matter of concern. 　

「繰り返しになりますが、最高のストーリーテリングであることが第一のポイントです。決まったジャンル、作品性は考えていなくて、多様な方に見ていただいているサービスなので、特定のジャンルに絞っているわけではありません」
(Google)
“Again, the first point is to provide the best possible storytelling.We don’t have a set genre or work style in mind; our service is viewed by a wide variety of people, so we focus on a specific genre. It's not like we're doing that."

“独占配信”と聞くと、ユーザーにネガティブに捉えられてしまうこともあるかもしれない。ただ、ディズニープラスとしては、作品をより盛り上げるためにさまざまな施策を考えているという。
(Google)
When users hear the term "exclusive distribution," it may be perceived negatively by users. However, Disney Plus is said to be considering various measures to make the work even more exciting.
(DeepL)
The term "exclusive distribution" may be perceived negatively by some users. However, Disney Plus is planning a variety of measures to make the film more exciting.

「ディズニープラスが日本のアニメを独占配信することに、ある種の驚きをもって迎えられていることは理解しています。我々は、配信プラットフォームではあるんですが、作品を送り出す一員でもあるので、『SAND LAND： THE SERIES』のように映画版との連動や、テレビ放送との連動など、自分たちの配信だけに固執せず、作品の盛り上がりに寄与したいと考えています。その最たる例が、講談社様との戦略的協業の拡大で、配信プラットフォームという立場にとどまらない盛り上げ方に力を入れています。独占配信のメリットをパートナーやファンの皆様により感じていただけるような努力をしているところです。ディズニープラスとしては、日本の優れたクリエイティブ、最高のストーリーテリングを世界にお届けするお手伝いをしようとしています」
(Google)
“I understand that people are a little surprised that Disney Plus will be exclusively distributing Japanese anime.We are a distribution platform, but we are also a company that sends out works, so A prime example of this is Kodansha, who wants to contribute to the excitement of the work rather than just focusing on its own distribution, such as linking it with a movie version or TV broadcast, as in "SAND LAND: THE SERIES." By expanding our strategic collaboration with Yahoo!, we are focusing on ways to expand our reach beyond just being a distribution platform. At Disney Plus, we aim to help bring Japan's best creativity and best storytelling to the world."
(DeepL)
We understand that Disney Plus' exclusive distribution of Japanese animation has been met with a certain amount of surprise. We are a distribution platform, but we are also a distributor of works, so we want to contribute to the excitement of the works without sticking only to our own distribution, such as linking with the movie version like "SAND LAND: THE SERIES" or with TV broadcasts. The best example of this is the expansion of our strategic collaboration with Kodansha, for which we are focusing on ways to boost the excitement beyond our position as a distribution platform. We are working hard to make our partners and fans feel the benefits of exclusive distribution. As Disney Plus, we are trying to help bring the best of Japanese creativity and storytelling to the world.

今春には「ザ・ファブル」「戦隊大失格」といった話題作を独占配信している。
(Google)
This spring, we are exclusively distributing popular works such as ``The Fable'' and ``Sentai Dai Shikkaku.''

「講談社様との戦略的協業の拡大で『東京リベンジャーズ』という素晴らしい作品を配信させていただき、そのご縁もあり配信させていただくことになりました。2作共に、世界に向けて楽しんでいただける作品であることが、第一にありました。『戦隊大失格』は戦隊ヒーローが主人公ではなく、そこに立ち向かう戦闘員が主人公です。『ザ・ファブル』は、殺さない殺し屋が主人公で、どちらもとても斬新です。原作も世界中で人気ですし、講談社様と一緒に盛り上げていこうとしています」
(Google)
“We have expanded our strategic collaboration with Kodansha to distribute the wonderful work ``Tokyo Revengers,'' and thanks to that connection we have decided to distribute it.We hope that both works will be enjoyed by the world. First and foremost, it was a work that people could enjoy.In ``Sentai Dai Shikkaku,'' the main character is not the Sentai hero, but the combatants who fight against them.In ``The Fable,'' the main character is an assassin who doesn't kill. Both are very innovative.The original works are also popular all over the world, and we are working with Kodansha to make them more popular."
(DeepL)
We are pleased to distribute "Tokyo Revengers" as part of our expanded strategic collaboration with Kodansha, and we are pleased to be able to distribute it as a result of that relationship. The heroes in "Sentai Taikaisha" are not the main characters, but the fighters who fight against them. The Fable" is about an assassin who doesn't kill, and both are very innovative. The original work is also popular around the world, and we are trying to make it more exciting together with Kodansha."

「ザ・ファブル」「戦隊大失格」は設定が斬新ではあるが、多くの人に受け入れられている。ニッチなようでニッチではなく、王道から外れても受け入れられているのが面白いところでもある。
(Google)
Although the settings of ``The Fable'' and ``Sentai Dai Shikkaku'' are novel, they have been accepted by many people. It seems like a niche, but it's not, and what's interesting about it is that it's accepted even if it's off the beaten path.

「設定は特殊ではありますが、ニッチというよりは、斬新、独自、ユニークと捉えられているところが面白くて、それが日本のアニメの特殊性なのかもしれません。ストーリーテリングが進化し、王道から外れたものでも受け入れられる市場ができています。どんな設定であれ、人が感動するポイントは普遍的でも変わらないとも考えています。最高のストーリーテリングとは何か？　普遍的で、いつの時代の、どこの国、地域、どの世代にとっても等しく感動をお届けできるものだと考えています。組み合わせは無限大ですし、新しいものが生まれ続けてはいますが、変わらないものもあるはずです」
(Google)
``Although the setting is unusual, it is interesting that it is considered innovative, original, and unique rather than niche, and that may be the special feature of Japanese anime.Storytelling has evolved and strayed from the traditional way. No matter the setting, I believe that the best storytelling is universal and remains the same regardless of the time or place. I believe that it can deliver equal excitement to all countries, regions, and generations.The combinations are endless, and although new things continue to be created, there are some things that will never change.
(DeepL)
Although the setting is unique, it is interesting that it is seen as novel, original, and unique rather than niche, and perhaps that is what makes Japanese animation so special. Storytelling has evolved, and a market has been created where even something that deviates from the high road can be accepted. We also believe that no matter what the setting, the point at which people are moved remains the same, even if it is universal. What is the best storytelling? We believe that it is universal and can deliver an emotional experience equally well for any time period, any country, any region, and any generation. The combinations are endless, and while new ones are continually being created, some things will never change.

　「マクロス」シリーズの全18タイトルが、ディズニープラスで2024年に配信されることも発表された。これまで国内での配信が中心となっていた同シリーズが、一部を除いて初めて世界配信されることになり、驚かされたアニメファンも多かっただろう。「コードギアス」の新作「コードギアス奪還のロゼ」も世界独占配信されることが決定するなど、話題作がまだまだ控えている。
(Google)
It was also announced that all 18 titles in the "Macross" series will be distributed on Disney Plus in 2024. Many anime fans were probably surprised that the series, which until now had been mainly distributed domestically, will now be distributed internationally for the first time, with some exceptions. There are still a lot of hot works coming up, such as the new Code Geass series ``Code Geass: Redemption of Rose'', which will be distributed exclusively worldwide.
(DeepL)
It was also announced that all 18 titles of the "Macross" series will be distributed by Disney Plus in 2024. Many anime fans may have been surprised to learn that the series, which until now has been distributed mainly in Japan, will be distributed worldwide for the first time, with a few exceptions. The new "Code Geass" series "Code Geass Retrieval of Rosé" will also be distributed exclusively worldwide.

八幡さんは「どんどん素晴らしい作品をお届けしていきます」とも話しており、今後の展開にも驚かされることになりそうだ。
(Google)
Mr. Hachiman also said, ``We will continue to deliver more and more wonderful works,'' and it looks like we will be surprised by future developments.

It is really disheartening if this means an end to anime as we know have known it from Japan's poor economic situation and declining population and the corporate forces at work.

traedMay 17, 4:24 PM

May 17, 4:22 PM

#15

DigiCat

Offline

May 2021

3365

If this dude cares so much about capitalism then STOP. FUCKING. CARING. ABOUT. OFFENDING. PEOPLE!

The whole reason people like anime and are willing to pay for it is because it actually has the guts to be unique, to not give a shit, to just tell a good story, to not censor itself

Remember what happened when Star Wars tried to become more inclusive? Remember when Marvel tried to become more inclusive? Remember when Scooby Doo tried to become more inclusive?

I'll give you a lil reminder...

💸

DigiCatMay 17, 4:26 PM

What debating with DigiCat is like according to APolygons2
That's why I thought a discussion would be pointless. It doesn't feel like a debate. It feels like I'm playing chess and somehow lose to an uno reverse card after loosing all my monopoly money lol

May 17, 4:27 PM

#16

KryzakamiHrybami

Offline

Sep 2014

9416

I'm sure every anime creator are shitting their pants right now smh delete this thread please.

May 17, 4:27 PM

#17

rohan121

Offline

Sep 2018

10060

Reply to tchitchouan

What do "Acceptable Expressions" even mean, does it mean less exaggerated and super deformed art ?

@tchitchouan
Pretty much what they mean is pushing esg
Making women look like men and sometimes fat
Making men effeminate (they still hate fat and ugly men)
Push homosexuality
Like the Pokémon go update in a design sense.

May 17, 4:39 PM

#18

tchitchouan

Offline

May 2019

6645

Reply to rohan121

@rohan121 This is really bad, it's terrible in fact. Like the exact same thing that's been happening to Hollywood movies and AAA western games.

Bikini ⚔️ Armor Queen's Blade Bikini Warriors

May 17, 4:56 PM

#19

DesuMaiden

Offline

Jul 2013

3168

It doesnt matter when NTHE will ultimately happen.

May 17, 4:57 PM

#20

JaniSIr

Offline

Jul 2021

6829

Disney is pure evil, and a company that has released so many flops recently should not be considered an authority in any way.

May 17, 5:02 PM

#21

traed

Offline

Mar 2008

47401

Reply to rohan121

@rohan121
You need help.

I have the actual article machine translated above but here is a snippet since you probably will refuse to read the context

When he says 'we' he means the industry:

"A few years ago, the North American market was growing. So we focused on storytelling in a way that would be popular in North America, and in Asia, a different genre was popular, and we as creators were also conscious of the fact that it was popular in Japan, North America, and Asia."

A few lines down later he says

"I don't think there have been any major changes. The fundamental storytelling and the precision of the action haven't changed, but there are some areas where people are adopting more acceptable expressions.'' In order to be seen by many people, it is natural to use expressions that do not hurt people or cause misunderstandings.This may not be a negative thing, but rather an evolution. When Videograms were the mainstay, there was a trend that only those who wanted to buy them should buy them, but now that we are distributing them to a larger market as a service that can be viewed by adults and children at any time, our awareness has changed. Things are changing.”

I'm wasnt sure what is meant by "expressions" here if he means words that convey a kind of bigotry or if he means artistic expression in general. Then I looked up the term and 表現 can mean expression but also mean representation (which seems to be the proper translation) so he is saying that certain groups of people should not be portrayed in an offensive manner in order to not turn away their money. I think he might specifically have in mind not making fun of foreigners because he thinks they will be too offended to want to consume the anime. Considering he named in part of the interview The Fable I don't think when he says children he means kids, there is literally criminal perverts in the show and gun violence. So seems he is just saying the industry has to be more universal instead of making shows for Japanese people and foreign anime otaku so the guy is just mislead on what people who watch anime the most actually want.

May 17, 5:48 PM

#22

TheMechaManiac

Online

Jun 2021

2015

I hope you will go bankrupt one day, Disney. Don't even DARE to touch anime.
The M-SHE-U has flopped TREMENDOUSLY, and now you want more of this SJW nonsense.

Hot Blood saves lives.

May 17, 5:58 PM

#23

DesuMaiden

Offline

Jul 2013

3168

Reply to TheMechaManiac

I hope you will go bankrupt one day, Disney. Don't even DARE to touch anime.
The M-SHE-U has flopped TREMENDOUSLY, and now you want more of this SJW nonsense.

@TheMechaManiac Disney cannot go bankrupt, due to its enormous size btw...

May 17, 7:24 PM

#24

Rhae

Offline

Aug 2018

17323

Appeal to the wider audience, cull "offensive" anime, lose dedicated fans, gain new ones, profit.

May 17, 9:09 PM

#25

Lucifrost

Offline

Feb 2016

10758

deg said:
thoughts? capitalism is maximizing profit anyway so obviously they want to appeal to more customers globally

I think that means producing a variety of works so that each person will find something he is eager to spend money on.

その目だれの目？

May 17, 9:32 PM

#26

traed

Offline

Mar 2008

47401

Reply to Lucifrost

deg said:
thoughts? capitalism is maximizing profit anyway so obviously they want to appeal to more customers globally

I think that means producing a variety of works so that each person will find something he is eager to spend money on.

@Lucifrost
Ideally, but no mention of variety I noticed from the interview in translation in either Google or DeepL. Though of course they did make some errors in translation I managed to spot one they both made. Problem arises when that variety is attempted to be drawn from existing works and turning them into something else.

May 17, 9:33 PM

#27

Serafos

Offline

Feb 2020

75976

I completely gave up on Disney a long time ago.

May 17, 9:47 PM

#28

KittenCuddler

Offline

Dec 2021

1228

Oh please, Disney-senpai, please save us from this nightmare of never ending, uninspired, seasonal isekai schlop!

KittenCuddlerMay 17, 10:17 PM

May 18, 2:07 PM

#29

Zedlin

Offline

Jul 2016

1327

Disney has an anime chief lol? Isn't that something.

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» Look at your Character Favorites and pick which one of these describes them best IpreferEcchi - 1 hour ago	2	by Zarutaku »» 13 minutes ago
» Is It Okay to Watch Anime All Day? RedTea33 - May 30	47	by TheMechaManiac »» 15 minutes ago
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» Any other Retro Anime watchers only? Iron_Leopard - May 30	26	by FanofAction »» 21 minutes ago
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Disney Anime Chief: More "Acceptable" Expressions Are Necessary for the Wider Market

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