A local beer company in Miyagi Prefecture started to sell "Sengoku BASARA Anime Label Beer" on March 20th. Pictures of Date Masamune
and Katakura Kojuurou
are printed on the beer. It was sold out in two days and the sales of the shop were increased tenfold.
Picture of the beer
Production I.G. actively assists the merchants association of Miyagi in so called "Otaku Tourism". Taking advantage of the popularity of Sengoku BASARA among young women, they are trying to follow the success of Lucky ☆ Star
tourism in Saitama.
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