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How do most anime fans feel about ecchi anime?

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Oct 2, 2:27 PM

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Mar 2021
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fallout45 said:
Is there really a movement to stop the production of ecchi series?


No, not in Japan. “Ecchi” is basically a Western-made label used to tag shit that’s mildly sexual or fanservice-heavy, but in Japan it isn’t even treated as a distinct “genre” or even a theme. Shit that Western fans call “Ecchi” are just categorized and mixed together with everything from romantic comedies, shounen, or whatever fits the main story in Japan.

There’s also no real “movement” in Japan trying to stop this shit either. They’ve always fluctuated in popularity depending on trends, studio budgets, and what shit is actually selling. What has changed, if anything, is the overseas distribution side. Western streaming platforms and licensors sometimes tone down or skip those titles completely to appeal to broader audiences or meet whatever regional content guidelines they’re stuck with.

If people really want modern "Ecchi" that isn’t being officially released outside Japan, they can still import and buy that shit on physical media eventually. It’s kind of like how, after the West stopped buying what they classify as “Hentai”, Western distributors just stopped licensing that shit altogether. But in Japan, there’s still a big enough market for it to keep being produced. It just doesn’t get widely exported anymore. So now, basically almost all modern "Hentai" that Western fans see is strictly through piracy, torrents, or other unofficial means, since almost all modern "Hentai" is now never really meant to circulate outside of the country there.

fallout45 said:
How do most anime fans feel about ecchi anime?


No clue how others feel about anything nor do I really care, but as for me, modern "Ecchi" that actually officially gets released in the West these days is almost completely just garbage that I wouldn't waste much time with. Shit that could be classified as "Ecchi" produced over two decades ago was 1000 times better.
ColourWheelOct 2, 2:50 PM


Oct 2, 2:28 PM
lagom
Online
Jan 2009
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Reply to rohan121
@deg
I strongly disagree with that. While the banshees are as loud as ever, gooning is just as big nowadays as well. Zoomer slang is more sexualized than any other gen by far.
@rohan121 then how can you explain the lower demand for ecchi and hentai now?
Oct 2, 2:37 PM

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Oct 2022
1179
Anyone that pushes against the production of ecchi is just a tourist/political activist trying to have its moment of fame, so its opinion should be discarded

Now, personally I dont like ecchi that much, but mainly because I just prefer to have all in hentai. No blue balling for me, but I can see the appeal.
Oct 2, 3:09 PM

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May 2021
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I enjoy watching ecchi from time to time because I really like boobs.
Echidna best waifu :D
Oct 2, 5:25 PM
Nostalgia Rules!

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Jun 2008
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It gets them excited in certain places of their body? O.O
Oct 2, 9:36 PM
ᕙ(⇀‸↼‶)ᕗ

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Aug 2014
8902
No, I don't think most care that much.
Oct 2, 10:06 PM

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Apr 2011
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90% of them are not lewd enough to be worth caring about and of that 10%, 9% are too low quality to be worth watching. But that 1% is some of the best anime there is
Oct 2, 10:17 PM
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May 2020
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Reply to Captain-577
Let's look at it from different categories of fans

Fake fans and loud minorities are completely against it.

Casual fans probably don't care about it

Otaku have always loved it
@Captain-577 That's pretty much it.
Oct 3, 12:49 AM

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Listing percentages would be speculation, but there's a contingent that clearly likes ecchi, a contingent that clearly hates it and wants it gone, and a larger majority or plurality of viewers who're fine with the genre* existing (and follow the "If you don't like it, don't watch it" maxim), but would rather not see excessive or cheap fanservice in otherwise "normal" anime. Though in my experience, some of these are fine with fanservice if it's in wACkY contexts like Gurren Lagann or Kill la Kill, but not in something like Fire Force or Fairy Tail.

Then there's also the weird sliver that likes hentai, but deplores ecchi and thinks everything should be either completely chaste or hardcore porn, no middle ground allowed. (This is not directed at KenaiPhoenix above, who is more "live and let live" on the matter.)


*Or "classification in non-Japanese anime databases," if you prefer.

Everything that connects to MAL

Contains Ecchi, but not Tagged Ecchi: Part 1 || Part 2 || Part 3

Oct 3, 1:01 AM

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While I personally don't want to watch ecchi anime I'm not going to go around and shame people who do, everyone has their own watch preferences and likes.

I have noticed though a shift in regards to its acceptance; people are more negative towards it and it most likely stems from the moral purity culture and ecchi being associated with creepy perverted men. If someone openly talks about enjoying ecchi (and hentai) they're automatically viewed as a weirdo and is ostracised. Do I think this is good? No, because there's nothing wrong with enjoying sexual content, that's a part of human nature.

Granted I do understand the negativity to some extent. Ecchi content usually involves characters who are in canon usually young girls and teenagers which is probably feeding into some less than appropriate things. I abide in "don't like, don't read" and "don't like, don't interact" and I think everyone should do that but let's not act like some of the criticism doesn't stem from valid points.
I guess it's pay to play

원칙대로 Move
Not with the trend
Tired of the MACHO (MACHO)


Oct 3, 1:05 AM
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ColourWheel said:
“Ecchi” is basically a Western-made label used to tag shit that’s mildly sexual or fanservice-heavy, but in Japan it isn’t even treated as a distinct “genre” or even a theme

This motherfucker just never stops with his bullshit.
context: https://myanimelist.net/forum/?topicid=2227496

Zalis said:
*Or "classification in non-Japanese anime databases," if you prefer.

And idiots fall for it.

The genre is called お色気 and ちょいエロ in Japan.
Captain-577Oct 3, 1:16 AM
Oct 3, 1:26 AM
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I find it wild how many people are denying it, "no there is no real push against sexual content, some people are just making too big of a deal". As if the Visa/Mastercard episode didn't just happened recently.
Oct 3, 3:36 AM

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Mar 2008
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They aren't fans of anime if they are trying to police anime.

Captain-577 said:
This motherfucker just never stops with his bullshit.
context: https://myanimelist.net/forum/?topicid=2227496

英語圏の国々、特にアメリカ合衆国においては、「エッチ」 (ecchi) という言葉は、日本製の漫画やアニメ、ゲーム作品の中で、性的な内容・表現を漠然と含むものに対して用いられている。具体的にはヌード、セミヌード、パンチラなどの描写を含むが、登場人物が直接的な性行為にまでは及ばないような漫画・アニメ・ゲーム作品、またはそれらを模したものを指して "ecchi" と呼ぶことが多い。これに対して露骨な性描写があるような作品については、「ヘンタイ」 (hentai) と呼ばれ、区別されている。 また、セックスと言わずにエッチと言って表現をかえることもある。[20]

英語では、`perv`や`dirty`などで意味が通じる[要出典]。

https://ja.wikipedia.org/wiki/%E3%82%A8%E3%83%83%E3%83%81
Google translation said:
English-speaking countries, particularly in the United States, the term "ecchi" is used in Japanese manga, anime, and game works that vaguely contain sexual content and expression. Specifically, it includes depictions of nude, semi-nude, and upskirts, but is often referred to as "ecchi" to refer to manga, anime, or game works in which the characters do not reach direct sexual activity, or to something that imitates them. In contrast, works that have explicit sexual depictions are called hentai and are distinguished. Also, instead of calling it sex, she sometimes changes the expression of sex. [20]

In English, meanings such as `perv` or `dirty` are understood [source required].
traedOct 3, 3:57 AM
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Oct 3, 4:07 AM

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Mar 2021
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Some Users that like call others directly "motherfuckers" and "idiots" trying to flex some weird superiority complex, living in their own fanboy bubble. lol

Where any fool can even search this shit on their own to find that neither お色気 (oiroke) nor ちょいエロ (choi-ero) are official "genres" in Japan either. But some fans or even databases even sometimes label this kind of shit as お色気 (oiroke) or ちょいエロ (choi-ero), but these aren’t formal genres either.

お色気 (oiroke) literally means (depending on the context) “sexiness”, “sex appeal”, “Eroticism”, etc... and even ちょいエロ (choi-ero) can be translated roughly as “A little erotic”, “Slightly naughty”, “Mildly sexual”, “A touch of risque”, etc... where ちょい (choi) = “a little”, “slightly”, “bit”, and エロ (ero) is just either “erotic”, “sexy”, “naughty”, etc...

Even the term エッチ (Ecchi) itself in Japan is simply just an adjective used as slang for either "sexy", "dirty", or "naughty", further noting that localizing or even translating simple phrases with the term from Nihongo to English is not some objective process. lol

Even fucking Wiki would agree with me. Where they throw out a very specific example as a verb, "ecchi suru" (エッチする or Hする) means "to have sex".



https://en.wikipedia.org/wiki/Ecchi

Where even this phrase is extremely flexible to begin with. Where this shit can be translated or localized in broad ways depending on context and how it's used. Where in conversations, generally “Ecchi suru” = “to do something sexual (broadly)". So depending on how formal or direct one wants to be, it can be localized to either “to fool around”, “to make love”, “to have sex”, “to do naughty things”, etc.. Because it’s slang casually used in conversation there. lol

But according to some or basically just one User, I am simply just some "motherfucker" who spreads misinformation. Even going to the extreme as doing something as petty as reporting what they think is misinformation because they couldn't fucking win trying to argue their own "opinion", even if it was misguided to begin with. lol

Captain-577 said:
This motherfucker just never stops with his bullshit.
context: https://myanimelist.net/forum/?topicid=2227496


Furthermore, that is quite the embarrassing link because their report apparently even got shot down by the moderation team. lol
ColourWheelOct 3, 11:41 PM


Oct 3, 4:23 AM

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Apr 2024
1391
Reply to ColourWheel
Some Users that like call others directly "motherfuckers" and "idiots" trying to flex some weird superiority complex, living in their own fanboy bubble. lol

Where any fool can even search this shit on their own to find that neither お色気 (oiroke) nor ちょいエロ (choi-ero) are official "genres" in Japan either. But some fans or even databases even sometimes label this kind of shit as お色気 (oiroke) or ちょいエロ (choi-ero), but these aren’t formal genres either.

お色気 (oiroke) literally means (depending on the context) “sexiness”, “sex appeal”, “Eroticism”, etc... and even ちょいエロ (choi-ero) can be translated roughly as “A little erotic”, “Slightly naughty”, “Mildly sexual”, “A touch of risque”, etc... where ちょい (choi) = “a little”, “slightly”, “bit”, and エロ (ero) is just either “erotic”, “sexy”, “naughty”, etc...

Even the term エッチ (Ecchi) itself in Japan is simply just an adjective used as slang for either "sexy", "dirty", or "naughty", further noting that localizing or even translating simple phrases with the term from Nihongo to English is not some objective process. lol

Even fucking Wiki would agree with me. Where they throw out a very specific example as a verb, "ecchi suru" (エッチする or Hする) means "to have sex".



https://en.wikipedia.org/wiki/Ecchi

Where even this phrase is extremely flexible to begin with. Where this shit can be translated or localized in broad ways depending on context and how it's used. Where in conversations, generally “Ecchi suru” = “to do something sexual (broadly)". So depending on how formal or direct one wants to be, it can be localized to either “to fool around”, “to make love”, “to have sex”, “to do naughty things”, etc.. Because it’s slang casually used in conversation there. lol

But according to some or basically just one User, I am simply just some "motherfucker" who spreads misinformation. Even going to the extreme as doing something as petty as reporting what they think is misinformation because they couldn't fucking win trying to argue their own "opinion", even if it was misguided to begin with. lol

Captain-577 said:
This motherfucker just never stops with his bullshit.
context: https://myanimelist.net/forum/?topicid=2227496


Furthermore, that is quite the embarrassing link because their report apparently even got shot down by the moderation team. lol
ColourWheel said:
neither お色気 (oiroke) nor ちょいエロ (choi-ero) are official genres in Japan either.


How do you become an official genre in Japan? Is there an approval process and a committee? Is Hentai an official genre in the USA?
Oct 3, 4:35 AM

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Mar 2021
4151
TransferUser said:
How do you become an official genre in Japan? Is there an approval process and a committee? Is Hentai an official genre in the USA?


Official genre in Japan? lmao...

No. There’s no government stamp or secret Anime council handing out genre certificates. Genres just exist because publishers, fans, and labeling systems decide they do. "Ecchi" isn’t a genre, it’s just slang in Japan. "Hentai" isn’t a recognized genre there either, it’s basically the adult section label everyone agreed on in the West. In short, nobody gets a badge... it’s all just social consensus and marketing. lol

I probably should have said "officially recognized" instead. Then anyone complaining would just be nitpicking semantics. lol


Oct 3, 5:15 AM
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Oct 2018
372
Well to throw in my two cents on that... at uni we had some Japanese exchange students, we were talking about anime and their reaction to "ecchi" was that they thought we were talking about porn rather than an anime genre...

There are words for something spicier than vanilla and not quite softcore, I think in shoujo manga its called teens love...
Oct 3, 5:41 AM
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Oct 2023
410
Reply to traed
They aren't fans of anime if they are trying to police anime.

Captain-577 said:
This motherfucker just never stops with his bullshit.
context: https://myanimelist.net/forum/?topicid=2227496

英語圏の国々、特にアメリカ合衆国においては、「エッチ」 (ecchi) という言葉は、日本製の漫画やアニメ、ゲーム作品の中で、性的な内容・表現を漠然と含むものに対して用いられている。具体的にはヌード、セミヌード、パンチラなどの描写を含むが、登場人物が直接的な性行為にまでは及ばないような漫画・アニメ・ゲーム作品、またはそれらを模したものを指して "ecchi" と呼ぶことが多い。これに対して露骨な性描写があるような作品については、「ヘンタイ」 (hentai) と呼ばれ、区別されている。 また、セックスと言わずにエッチと言って表現をかえることもある。[20]

英語では、`perv`や`dirty`などで意味が通じる[要出典]。

https://ja.wikipedia.org/wiki/%E3%82%A8%E3%83%83%E3%83%81
Google translation said:
English-speaking countries, particularly in the United States, the term "ecchi" is used in Japanese manga, anime, and game works that vaguely contain sexual content and expression. Specifically, it includes depictions of nude, semi-nude, and upskirts, but is often referred to as "ecchi" to refer to manga, anime, or game works in which the characters do not reach direct sexual activity, or to something that imitates them. In contrast, works that have explicit sexual depictions are called hentai and are distinguished. Also, instead of calling it sex, she sometimes changes the expression of sex. [20]

In English, meanings such as `perv` or `dirty` are understood [source required].
@traed
I genuinely don't understand what you are trying to tell me.
Oct 3, 6:07 AM
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Oct 2023
410
ColourWheel said:
neither お色気 (oiroke) nor ちょいエロ (choi-ero) are official "genres"

Sure thing, after all Japan moves on your whims and I should ignore everything else



ColourWheel said:
Where any fool can even search this shit on their own to find

... ... ... ... ... ... ... ...
so you actually want everyone to confirm that you are talking out of your ass
Oct 3, 6:19 AM
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410
Reply to rbp_pbr2
Well to throw in my two cents on that... at uni we had some Japanese exchange students, we were talking about anime and their reaction to "ecchi" was that they thought we were talking about porn rather than an anime genre...

There are words for something spicier than vanilla and not quite softcore, I think in shoujo manga its called teens love...
@rbp_pbr2
There's a very big between how the loanword 'Ecchi' is used in english and how the original word エッチ is used in japanese. In english we use it to denote anime filled with sexual jokes and usually not sex itself, a genre that's more commonly known お色気 in native language. In japanese えっち漫画(ecchi manga; or rather H manga) is simply a synonym for エロ漫画(ero-manga). That' where the confusion comes from.
Oct 3, 6:45 AM

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Captain-577 said:
ColourWheel said:
neither お色気 (oiroke) nor ちょいエロ (choi-ero) are official "genres"

Sure thing, after all Japan moves on your whims and I should ignore everything else



ColourWheel said:
Where any fool can even search this shit on their own to find

... ... ... ... ... ... ... ...
so you actually want everyone to confirm that you are talking out of your ass


Wow, clearly you’ve shown how one such as yourself can navigate this one retail site that happens to label shit as お色気 (oiroke) or ちょいエロ (choi-ero), but that’s just categorization for convenience, not some sanctioned “official genre”. These labels aren’t even broadly recognized in Japan. Websites do this shit for browsing or marketing convenience. Where お色気 (oiroke) and ちょいエロ (choi-ero) are still not universally accepted or standardized there. lol

As I mentioned earlier, Japan doesn’t have an official genre system for this kind of content. So what you’re calling as proof is just descriptive labeling from a single online store. lol

In Japan, the focus is almost strictly on demographics (Shounen, Shoujo, Seinen, Josei) or broader themes (Action, Romance, Comedy, Fantasy), rather than fanservice labels someone pulled out of their ass to say “see, I told you so!” lol

Where one could even go to "Anikore" where they just call any shit Westerners would classify as "Ecchi" as just エロいアニメ (Eroi Anime). lol

https://www.anikore.jp/vod/archives/1579

So sure, if you want to treat ebookjapan.yahoo.co.jp as the ultimate authority, go ahead, keep living in your fanboy bubble. lol

It doesn’t change the fact that お色気 (oiroke) and ちょいエロ (choi-ero) are informal labels, not actual genres. Anyone who actually checks multiple Japanese sources can confirm this. lol

Calling お色気 (oiroke) a genre in Japan would be like calling 格闘 (kakuto) martial arts/fighting, ラブコメ (rabu kome) romantic comedy, and even 学園 (gakuen) school/school setting genres too. Where this shit I just mentioned are just themes that a title or series might have included in them. lol



In your own example in the pic above, if you are calling お色気 (oiroke) a genre, then 格闘 (Kakuto), ラブコメ (Rabu kome), ギャグ (Gyagu), 学園 (Gakuen) are then genres to you too? lol
ColourWheelOct 4, 3:49 AM


Oct 3, 7:47 AM

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Mar 2008
53405
Reply to Captain-577
@traed
I genuinely don't understand what you are trying to tell me.
@Captain-577
Just that it is true it technically isn't a genre. Although the concept of genres are loose. Any sexual term used tends to be a descriptor used by fans more than a genre it seems. Closest is just this bit it really doesn't seem to suggest it is a genre so it depends how you define genre

性的な魅力があることを「色気がある」、性的な魅力がないことを「色気がない」などといった用法で使う。恋愛において「男としての色気がない」や、不倫において「人妻独特の色気がある」など。
思春期や結婚適齢期を迎えて、異性や恋人などの人目を気にしだすような行為を「色気付く(いろけづく)」という。例えば「あの子も色気付く年頃だ」などと使う。
性別や年齢に関係なく異性に人気があるような場合、「結構なお歳(高齢)なのに色気がある」などと使う。
粋な役者や人気のあるタレントなどに、「演技に色気がある」などと使う。
色気を前面に出したテレビ番組で「お色気番組」や、スポーツ新聞などで風俗店を扱ったような記事で「お色気記事」などと使う。
「色気より食い気」という用法は、性欲より食欲を重視する際に使うことわざである。合コンなどで恋愛よりも食事を重視するような際に言葉通り使うこともあれば、実利優先の比喩(転義法)として結婚よりも仕事を選ぶような際に揶揄して使う場合もある。
「色気を出す」という用法は、性的な魅力を相手に見せるような場合だけではなく、広範囲の分野に興味を持ったり手を出そうとすることを意味する場合にも使われる。その場合は「あのタレントは芸能界だけでは飽き足らず、政界にまで色気を出している(進出しようとしている)」などと使う。

attraction is used in terms such as "sexy", and "sexy" is not sexy. In love, "I don't have sex appeal as a man", and in adultery, "I have a sex appeal unique to a married woman", etc. When you reach puberty or marriageable age, the act of starting to attract the attention of people such as the opposite sex or lover is called "sex awareness". For example, use "That child is also old enough to notice sex". When it seems to be popular with the opposite sex regardless of gender or age, it is used as 'quite old (old) but sexy'. It is used for stylish actors and popular talents, such as "acting is sexy". It is used as a "sex appeal program" in a TV program that puts sex appeal at the forefront, or a "sex appeal article" in an article that deals with sex shops in sports newspapers. The usage of "eating rather than sex appeal" is a proverb used when appetite is more important than sexual desire. It is sometimes used verbally when food is more important than love at joint parties, etc., and it is sometimes used as a metaphor for prioritizing practical interests (reassignment) when choosing a job rather than marriage. The use of "sexy" is used not only to show sexual attraction to others, but also to mean to be interested in or try to dabble in a wide range of fields. In that case, it is used as "that talent is not satisfied with the entertainment industry alone, and is showing sex appeal to the political world (trying to advance)".

https://ja.wikipedia.org/wiki/%E8%89%B2%E6%B0%97

and choi-ero is a stub page saying there is no entry.
https://ja.wikipedia.org/wiki/%E3%81%A1%E3%82%87%E3%81%84%E3%82%A8%E3%83%AD
traedOct 3, 8:02 AM
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Oct 3, 8:10 AM
Offline
Oct 2023
410
traed said:
Just that it is true it technically isn't a genre. Although the concept of genres are loose. Any sexual term used tends to be a descriptor used by fans more than a genre it seems. Closest is just this bit it really doesn't seem to suggest it is a genre so it depends how you define genre

I don't really understand where you are coming from. It IS a genre; these are the keywords you search for when looking for this kind of manga. On digital stores these are the boxes you tick when an doing an advance search. And that's just scratching the surface, these terms are widely used by fans for a long time. Saying it's not a genre is ridiculous in every way.

Edit : a few searches on the internet with Google translate doesn't teach you much
Oct 3, 8:21 AM

Offline
Mar 2008
53405
Reply to Captain-577
traed said:
Just that it is true it technically isn't a genre. Although the concept of genres are loose. Any sexual term used tends to be a descriptor used by fans more than a genre it seems. Closest is just this bit it really doesn't seem to suggest it is a genre so it depends how you define genre

I don't really understand where you are coming from. It IS a genre; these are the keywords you search for when looking for this kind of manga. On digital stores these are the boxes you tick when an doing an advance search. And that's just scratching the surface, these terms are widely used by fans for a long time. Saying it's not a genre is ridiculous in every way.

Edit : a few searches on the internet with Google translate doesn't teach you much
@Captain-577
I use multiple translators at once and do by paragraph instead of full page which is a tedious process.
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Oct 3, 8:27 AM
Offline
Oct 2023
410
Reply to traed
@Captain-577
I use multiple translators at once and do by paragraph instead of full page which is a tedious process.
@traed
I am sorry if it sounded harsh. I just wanted to give you a reminder that language is far more nuanced to be understood in a few clicks

traed said:
I use multiple translators at once and do by paragraph instead of full page which is a tedious process.

Doesn't help, the translation is still ass
Oct 3, 8:41 AM

Offline
Oct 2017
5341
Reply to Captain-577
I find it wild how many people are denying it, "no there is no real push against sexual content, some people are just making too big of a deal". As if the Visa/Mastercard episode didn't just happened recently.
Captain-577 said:
I find it wild how many people are denying it, "no there is no real push against sexual content, some people are just making too big of a deal". As if the Visa/Mastercard episode didn't just happened recently.
Visa and Mastercard are largely targeting Western NSFW content, and more actual porn, than whatever niche Japanese panty shot series you care about.

And while, I am against their heavy handiness and involvement, especially with certain political groups, it still isn't a ban on all NSFW content, as I still can use my card to support the many NSFW VNs, I support on patreon. I still can go to fakku and buy content off there, if I wish. Granted, we all know it isn't just about NSFW content, with this community...anyway.

When people ask why ecchi content has gone down, in the last decade or so, which predates this whole debacle, it's mostly due to again the fact the physical market, that often markets these more adult themed works isn't doing as well as it used to be, and those works depend more heavily on that form of distribution, which I illustrated. Like Gushing got a S2, if there was a crack down, why are shows like that getting made at all? The reason it got a sequel though, is because it actually made a good amount of money, especially off physical sales, which these works depend on.

So yeah the trend hasn't been influenced by Visa, since the slow decline of works, that focus on stuff like this is just completely natural. I think I could dig up forum threads, I made noticing this back in 2018, when I was looking at what was coming out compared to 2010/2011.

Regardless, yes the Visa situation is concerning (more for Western NSFW artists, which I care more about than JP ones these days), however, that isn't why ecchi has been declining, up until this point. Even without the Visa situation, it was still declining, and if they get more draconian about it, ultimately it will just hasten what was already declining.
BilboBaggins365Oct 3, 9:17 AM
Oct 3, 9:24 AM

Offline
Mar 2021
4151
@Captain-577

In regards to your whole exchange with @traed...

I’m sorry if it sounded harsh too… lmfao, so your entire “proof” that お色気 (oiroke) is a genre boils down to… “you can tick a box on a retail website”? lol

That’s not how genres work, dude. Those are just metadata filters that online stores and publishers use for sorting. The same fucking way Amazon tags something as a “book”, “furniture”, or a “Coming-of-Age” story. It’s about discoverability, not taxonomy. lol

By your logic, if a store adds a checkbox for “キスシーン多め” (Kisu shin ome) "lots of kiss scenes", that suddenly becomes a genre too? lol

These tags exist purely for marketing convenience, not because there’s some “official” recognition behind them. There’s no publishing committee or secret Anime bureau in Japan designating “お色気” as a formal genre category. That’s just not how this shit works in Japan’s publishing structure or the broader industry even classifies anything there.

Japanese sites label all kinds of thematic shit such as 学園 (school), バトル (battle), ラブコメ (romantic comedy), ギャグ (gag), etc... and none of those are “official genres” either. They’re just fucking descriptive themes. lol

So yeah, if ticking a search box is your bar for what counts as a “genre”, then congratulations, you’ve just turned “Maid outfits” and “Tsundere” into genres too. lol

Maybe check how Japanese sources actually define "お色気" before trying to lecturing others. Because what you’re describing is how storefront filters work, not how genres are classified in Japan’s media landscape. The West works differently, sure, but that’s not the argument here. lol

BilboBaggins365 said:
Captain-577 said:
I find it wild how many people are denying it, "no there is no real push against sexual content, some people are just making too big of a deal". As if the Visa/Mastercard episode didn't just happened recently.

Visa and Mastercard are largely targeting Western NSFW content, and more actual porn, than whatever niche Japanese panty shot series you care about.

And while, I am against their heavy handiness and involvement, especially with certain political groups, it still isn't a ban on all NSFW content, as I still can use my card to support the many NSFW VNs, I support on patreon. I still can go to fakku and buy content off there, if I wish. Granted, we all know it isn't just about NSFW content, with this community...anyway.

When people ask why ecchi content has gone down, in the last decade or so, which predates this whole debacle, it's mostly due to again the fact the physical market, that often markets these more adult themed works isn't doing as well as it used to be, and those works depend more heavily on that form of distribution, which I illustrated. Like Gushing got a S2, if there was a crack down, why are shows like that getting made at all? The reason it got a sequel though, is because it actually made a good amount of money, especially off physical sales, which these works depend on.

So yeah the trend hasn't been influenced by Visa, since the slow decline of works, that focus on stuff like this is just completely natural. I think I could dig up forum threads, I made noticing this back in 2018, when I was looking at what was coming out compared to 2010/2011.

Regardless, yes the Visa situation is concerning (more for Western NSFW artists, which I care more about than JP ones these days), however, that isn't why ecchi has been declining, up until this point. Even without the Visa situation, it was still declining, and if they get more draconian about it, ultimately it will just hasten what was already declining.


@BilboBaggins365

This totally makes more sense than Visa and Mastercard going after animated panty shots. lol

Captain-577 said:
There's a very big between how the loanword 'Ecchi' is used in english and how the original word エッチ is used in japanese. In english we use it to denote anime filled with sexual jokes and usually not sex itself, a genre that's more commonly known お色気 in native language. In japanese えっち漫画(ecchi manga; or rather H manga) is simply a synonym for エロ漫画(ero-manga). That' where the confusion comes from.


Oh can't believe I over looked this shit... lol

It’s fucking wrong to equate エッチ漫画 (ecchi) with エロ漫画 (ero). (Ecchi) is softer, where (ero) is full-on adult content. it's like the difference between heavy petting and fucking raw dogging. lol

And another small correction for anyone who actually gives a shit. lol "Ecchi" isn’t a loanword into Nihongo, it’s actually a "和製英語" (wasei-eigo) “Japanese-made English”, made in Japan from the English letter H (as in "Hentai" 変態, “pervert/sexual deviant”). Japan coined it first, then English fandom borrowed that shit back. So it’s a reverse loanword situation. English speakers basically re-imported Japan’s own fucking slang (no pun intended). lol

So no, “エッチ (ecchi)” is not a loanword from English into Nihongo originally. Even remember it being used by my father often back in Osaka in the early 80s when I was still a kid. Where this slang can be even dated back to the 1950s, if one actually wanted to dig up the research on such a petty thing. lol
ColourWheelOct 4, 4:23 AM


Oct 3, 10:00 AM

Offline
Aug 2010
2168
always found it boring.
I want action, not cartoon panties.
https://combosmooth.itch.io/ - I make free-to-play browser games for PC and I sell pixel art animation here
Oct 3, 12:34 PM

Offline
Dec 2021
1796
Kill la Kill and Panty & Stocking are great ecchi-ish anime, but they're the exception and not the rule. Most of them suck dingle berries because they just use boobs to lure in the hornies since they know they're ability to write interesting plots or characters is non-existent.

This seems to be a large majority opinion here since fewer and fewer ecchi shows are getting made and their ratings and viewership counts are nearly always both lower than a limbo champ can limbo.
Oct 3, 2:22 PM

Offline
Jan 2013
6767
Reply to butahime
90% of them are not lewd enough to be worth caring about and of that 10%, 9% are too low quality to be worth watching. But that 1% is some of the best anime there is
@butahime Interesting viewpoint... what would fall under that 1%, exactly?
If you reply back to me and I never respond, I lost interest and don't care. Sorry about that.
Oct 3, 2:30 PM

Offline
Mar 2008
53405
BilboBaggins365 said:
Visa and Mastercard are largely targeting Western NSFW content, and more actual porn, than whatever niche Japanese panty shot series you care about.

They were behind shut down of Manga Library Z in Japan and a Japanese dating site and they were behind changes to Pixiv's guidlines.
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Oct 3, 3:21 PM

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Oct 2019
341
oh wow fanservice/ecchi discourse on AD for the 20 millionth time how wonderful!! never seen this thread before!!

anyway ecchi is dumb, just watch hentai or porn, why are you purposely censoring yourself by watching ecchi?

sometimes I can see the appeal when it's campy and fun but in general I'm not particularly drawn to it. high school dxd was fun and I binged it in a day. it's a genre of its own so it deserves to exist, even if I don't care for it. as long as the garbage stays in its own lane I don't really care what's going on in other genres that I don't really watch anyway. I will say that I find 90% of ecchi fans completely insufferable so maybe you should all do some self reflection before telling ecchi haters that they're the real problem.

edit: it just occurred to me so I'll add that I think ecchi does have value specifically in comedy (as I mentioned, it can be very fun). maybe I was just young and horny but Henjo (underappreciated series btw) was one of my favorite manga back in the day, I love the pervy humor and it was hilarious to me. so for all that I was shitting on ecchi here, I do occasionally enjoy it in the context of comedy
evilturkey5Oct 3, 4:00 PM
Oct 3, 5:08 PM
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Apr 2013
92
Ye people mising here obvius crux ... Social nad cultural changes that happend in the mentime... Sexual revolution ramping up like crazy + all other forms of media start going hard on the oversexualization coz it was good retunrns for litle investment were talking games, movies, books even music etc. Next is total moral degradation that happend in the past 30-40 years. This all acumuleted to wiwers that have a fuck tone of alternative and echi isnt as atractive as an escape as it was sinc you are geting bombarded from ewry direction with similar stuff...
Oct 3, 5:24 PM

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Oct 2017
5341
Reply to traed
BilboBaggins365 said:
Visa and Mastercard are largely targeting Western NSFW content, and more actual porn, than whatever niche Japanese panty shot series you care about.

They were behind shut down of Manga Library Z in Japan and a Japanese dating site and they were behind changes to Pixiv's guidlines.
@traed Well one, the title is talking about ecchi, not hentai. I mean there is a difference here (at least how we in the West see it, I have no idea about how Japan defines softcore stuff versus their hardcore stuff, since that seems to be an ongoing debate), two I am not saying Japan isn't being impacted. What I am saying is that the main targets are largely Western porn sites, Only Fans etc, and due to how vague, the definition of acceptable content, and unacceptable content is we will see a lot of crossfire, until these activist groups overstep, and trigger a lawsuit, or until some new norm is established.

Obviously for all NSFW creators, it's not a good thing, people are going to be impacted (so far I think many NSFW creators have been able to get around it, at least those I follow); however, I mean we are talking about the typical anime panty shot fanservice shows here.....not artists who draw porn.
Oct 3, 6:46 PM

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Feb 2020
1610
@ColourWheel Yes, databases should start splitting them more into better tags.
https://ranking.net/rankings/best-hentai-animes (This h definition matches the thread the best I think)
https://www.anikore.jp/tag/%E3%82%A8%E3%83%AD%E3%82%A2%E3%83%8B%E3%83%A1/all/
https://www.anikore.jp/tag/%E4%B8%8B%E7%9D%80/all/
https://www.anikore.jp/tag/%E3%83%91%E3%83%B3%E3%83%84/all/

OTT I like it, and while I am not fanatic, I don't want to live in a world where people remove those elements because some people don`t feel comfy with it and it is not essential. Next people will start to remove any controversial topic like violence, or LGBT content.

Oct 3, 8:24 PM

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Mar 2021
4151
Sasori56483 said:
@ColourWheel Yes, databases should start splitting them more into better tags.
https://ranking.net/rankings/best-hentai-animes (This h definition matches the thread the best I think)
https://www.anikore.jp/tag/%E3%82%A8%E3%83%AD%E3%82%A2%E3%83%8B%E3%83%A1/all/
https://www.anikore.jp/tag/%E4%B8%8B%E7%9D%80/all/
https://www.anikore.jp/tag/%E3%83%91%E3%83%B3%E3%83%84/all/

OTT I like it, and while I am not fanatic, I don't want to live in a world where people remove those elements because some people don`t feel comfy with it and it is not essential. Next people will start to remove any controversial topic like violence, or LGBT content.


@Sasori56483

Yeah exactly. Those "Anikore" links are a great example of what I meant. Stuff like お色気, 下着, パンツ etc... are treated more like content tags for filtering, not as official “genres” in the Japanese industry sense. lol

Totally can't argue with your last point. I don’t want to see that shit erased either. It’s just part of creative expression, and there’s a difference between not liking certain tropes vs. wanting that shit wiped out entirely. The balance should be in how it’s categorized and tagged, not in censoring it.


Oct 3, 8:46 PM
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Aug 2018
9
Reply to deg
stats shows young generations are having less sex and are more prudes so yes there is less demand for ecchi anime and worse for hentai
@deg Wouldn't it be the other way around? MORE demand since less people have sex?
Oct 3, 8:51 PM
lagom
Online
Jan 2009
107414
Reply to KuroAce999
@deg Wouldn't it be the other way around? MORE demand since less people have sex?
@KuroAce999 how can you explain only 2-4 full ecchi anime out of 50 anime per season is release?
Oct 4, 4:55 AM

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Jun 2017
35
I love loli catgirl panties, i wish more anime had loli catgirls in it, they cure my soul.
Sexy vampire, i'm falling in love with you
Oct 4, 9:43 AM

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Apr 2015
3686
Half the replies in this thread are just the usual stuff from people here (no surprise)
1. "jUsT gO wAtCh pOrN" Oh boy how original
2. The others are from people who have clearly never watched ecchi or just using this thread to hate on the genre (as usual with these types of threads)
"Well, she's flatter than a pancake"
-Mimi Alpacas
Oct 4, 10:13 AM

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Jun 2007
4122
Captain-577 said:
And idiots fall for it.

The genre is called お色気 and ちょいエロ in Japan.
Imagine getting this worked up over a footnote to a post whose main body treated ecchi as a genre.

Everything that connects to MAL

Contains Ecchi, but not Tagged Ecchi: Part 1 || Part 2 || Part 3

Oct 4, 5:17 PM
Voltekka!

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Sep 2017
5283
I see it as any other genre. To Love-Ru and Mahou Shoujo ni Akogarete are the best ecchi anime imo.
Oct 5, 10:49 PM
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Aug 2018
9
Reply to deg
@KuroAce999 how can you explain only 2-4 full ecchi anime out of 50 anime per season is release?
@deg I don't know if you have noticed, but ever since the pandemic happened and we got a lot of new anime fans, and sadly, some tourists that complain about fanservice and ecchi, and Japan started to censor stuff, even some of their games because of this, so there was a decline of ecchi media and fanservice in anime, as well as video games, because they wouldn't stop complaining and cancelling them. This has ended in a lot of censorship, being afraid of doing "problematic" stuff, but it seems things are getting back to normal, Japan should've never listened to the west, since it was a vocal majority pushing for censorship, and since the medium got massively popular, they actually started to take the west in consideration, something that never would've happened before. Things seem to be reverting a bit, even if we will always have those annoying people that cancel "problematic" anime and games, but with all the companies losing money, I think it's just a matter of time we get a deserved resurgence of ecchi and fanservice, I really have noticed how panty shots and boob shots and stuff like that are less present in more recent anime. So it's not because people don't want it. Trust me, it's when we all want it the most, when everyone including VISA, Mastercard and Paypal are also pushing for censorship and trying to control what adults can or can't buy..
Oct 6, 10:14 AM

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Oct 2017
5341
Reply to KuroAce999
@deg I don't know if you have noticed, but ever since the pandemic happened and we got a lot of new anime fans, and sadly, some tourists that complain about fanservice and ecchi, and Japan started to censor stuff, even some of their games because of this, so there was a decline of ecchi media and fanservice in anime, as well as video games, because they wouldn't stop complaining and cancelling them. This has ended in a lot of censorship, being afraid of doing "problematic" stuff, but it seems things are getting back to normal, Japan should've never listened to the west, since it was a vocal majority pushing for censorship, and since the medium got massively popular, they actually started to take the west in consideration, something that never would've happened before. Things seem to be reverting a bit, even if we will always have those annoying people that cancel "problematic" anime and games, but with all the companies losing money, I think it's just a matter of time we get a deserved resurgence of ecchi and fanservice, I really have noticed how panty shots and boob shots and stuff like that are less present in more recent anime. So it's not because people don't want it. Trust me, it's when we all want it the most, when everyone including VISA, Mastercard and Paypal are also pushing for censorship and trying to control what adults can or can't buy..
@KuroAce999 Or just you know, read my reasoning on this. The ecchi decline, started long before international money became dominant in the industry, and even then, you should be whining about China and SK, since they contribute more to international profits than the USA or Europe.

Japan isn't "listening" to the West, they are trying to make as much money as possible. The way you present these executives, is pretty infantilizing. Like it's amazing with you guys, the West either contributes nothing to the industry, so don't bother supporting legal methods, or we have all the power over Japanese creative industries lol.

KuroAce999 said:
I think it's just a matter of time we get a deserved resurgence of ecchi and fanservice,
Unless they have an alternative, to the declining physical market, I think this is unlikely. These genres, have always been very niche, and supported by dedicated small otaku fanbase, throwing out tons of money for a limited physical release. You will have the occasional Gushing, however, it's just not going to be a big part of the industry.

KuroAce999 said:
Wouldn't it be the other way around? MORE demand since less people have sex?
What I have read, is that young people care less about softcore stuff in "normal" media because they usually are exposed to more hardcore pornography, at younger ages, so it doesn't really do much...that and there is more a divide between "sexual" and "non sexual" media. Often you just want a break, which I can empathize with that.
BilboBaggins365Oct 6, 10:26 AM
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