| http://news.yahoo.com/s/yblog_thelookout/20110215/ts_yblog_thelookout/did-nprs-this-american-life-discover-cokes-secret-formula One of the most closely guarded trade secrets in the history of commerce may be a secret no more: the radio show "This American Life" thinks it has found the exact recipe for the world's most popular soft drink in a 1979 newspaper article. According to the show's host, Ira Glass, the drink's secret flavoring component, which was created by pharmacist John Pemberton in 1886, is something called "Merchandise 7X." The show's staff recently stumbled across the February 8, 1979 edition of the Atlanta Journal-Constitution, which published an article on page 28 about a leather-bound notebook that once belonged to Pemberton's best friend, another pharmacist in the Atlanta area named R. R. Evans. The notebook contained a number of pharmacological recipes--but the main entry, for students of commercial history, was what's believed to be the exact recipe for the soft drink: all of the ingredients listed with the exact amounts needed to whip up a batch. The Journal-Constitution piece also featured a photo of the page in Evans' notebook detailing Coke recipe--essentially revealing the recipe to the world. But since 1979 well antedated the explosion of digital media, the photograph of the recipe didn't travel far beyond the Atlanta area. Coke's recipe is one of the most closely guarded secrets in American commerce, steeped in cloak-and-dagger lore. After businessman Asa Griggs Candler bought out Pemberton--who also conjured up cough medicines and blood purifiers, among other things--in 1887 for $2,300, the exact recipe for 7X was placed in the vault in an Atlanta bank. It's been reported that only two company employees are privy to its ingredients and how they're mixed at any given time--and that those two aren't allowed to travel together out of fear that a traveling accident might take both of their lives. The recipe: Fluid extract of Coca: 3 drams USP Citric acid: 3 oz Caffeine: 1 oz Sugar: 30 (unclear quantity) Water: 2.5 gal Lime juice: 2 pints, 1 quart Vanilla: 1 oz Caramel: 1.5 oz or more for color The secret 7X flavor (use 2 oz of flavor to 5 gals syrup): Alcohol: 8 oz Orange oil: 20 drops Lemon oil: 30 drops Nutmeg oil: 10 drops Coriander: 5 drops Neroli: 10 drops Cinnamon: 10 drops Anyone want to try it out? |
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| are you serious? do you really believe there is alcohol, 4 types of oil, coriander and cinnamon in coca-cola? lolz. |
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| I'd try making that if i had any of those ingredients... |
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| well for one thing that was about a few years back, I'm sure changes were made in the recipe as the years go by. |
| and the secret ingredient is........sugar |
| Heads I win. Tails you lose. |
| It'd be so much cooler if wikileaks gave it away instead of a radio show :| |
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| Huh, I don't even really like coke and that recipe looks kind of funny, not that I'm an expert or anything. |
| I don't even drink soda anyway but yeah that mustve been way baack then. |
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| The only problem is getting the coca leaves, not legal outside of Latin America. That my friend's is THE original formula before regulations took the good stuff out. |
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Leonard93 said: It's quite possible actually. You clearly just don't understand how cooking works.are you serious? do you really believe there is alcohol, 4 types of oil, coriander and cinnamon in coca-cola? lolz. lolz. |
| This is clearly not real. Coke is not alcoholic, and certainly not 1.25% by volume as this recipe implies. You'd also need to specify whether that's ethanol, methanol, or some spirit or liquor. Nor is Coke almost 10% lime juice. And you'd also need to say what sugar you're talking about. And the recipe contains no kola nuts, which is how the original name came about. Coca from the coca leaf, Cola from the kola nut. Let's move on. EDIT: Ounces are a stupid measurement, 1.25% should be 0.3%. Still, the point remains. |
SolanioFeb 17, 2011 10:44 PM
| Sounds fake. The longer explanations get, the more likely it's a load of crap, and that explanation was quite lengthy. Also, yeah I'm not buying the ingredients either, I doubt coca cola ever had alcohol in it. |
Solanio said: This is clearly not real. Coke is not alcoholic, and certainly not 1.25% by volume as this recipe implies. You'd also need to specify whether that's ethanol, methanol, or some spirit or liquor. Nor is Coke almost 10% lime juice. And you'd also need to say what sugar you're talking about. And the recipe contains no kola nuts, which is how the original name came about. Coca from the coca leaf, Cola from the kola nut. Let's move on. aside from the recipe, how did u came up with 1.25%? 2 oz (~0,06 liter) of 5 gal (~15 liter), i doubt u can even detect it. |
Grimm3r said: Sounds fake. The longer explanations get, the more likely it's a load of crap, and that explanation was quite lengthy. Also, yeah I'm not buying the ingredients either, I doubt coca cola ever had alcohol in it. It's a picture of the "original" recipe actually. The one from the 19th Century. |
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| Coca-Cola originally had cocaine in it so I wouldn't be surprised if it had a dab of alcohol too. Then again it sounds unrealistic. If there were alcohol in Coca-Cola you'd have kids everywhere getting drunk off cola. That's something that only happens in anime. I don't buy it. It's only of the most closely guarded commercial secrets in history. The recipe is locked up in a vault that most banks probably don't even have. And less than five people on Earth actually know it. |
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| explains why it's so digusting |
| That isn't a recipe, it's an ingredient list. Go look up a recipe in a cooking book, throw all of the ingredients that it mentions in a pot and see what happens. |
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Hoppy said: The only problem is getting the coca leaves, not legal outside of Latin America. That my friend's is THE original formula before regulations took the good stuff out. haha, so true. |
Kazeshini said: explains why it's so digusting It has already been established that this is the original, so unless you are a century old, you cannot say that. Huzzah said: That isn't a recipe, it's an ingredient list. Go look up a recipe in a cooking book, throw all of the ingredients that it mentions in a pot and see what happens. The ingredient list is the only thing they leaked to the public, although whoever did the leaking also claims he knows how it was made. Akamitsu said: Coca-Cola originally had cocaine in it so I wouldn't be surprised if it had a dab of alcohol too. Then again it sounds unrealistic. If there were alcohol in Coca-Cola you'd have kids everywhere getting drunk off cola. That's something that only happens in anime. I don't buy it. It's only of the most closely guarded commercial secrets in history. The recipe is locked up in a vault that most banks probably don't even have. And less than five people on Earth actually know it. Read the article, it originally had cocaine and alcohol to combat addiction to morphine. And once again, this is the original. The "locked up secret" you mention is the one without cocaine or alcohol. This one, as Coke's archive director said, is the "precursor" to the one that went to market. |
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| I call bullshit on that recipe being the original. |
Dorakko said: Coca-Cola (the old one) didn't use cocaine. Cocaine wasn't even invented back then! It used Coca leaves, the one cocaine is extracted from. So obviously not its "leftovers". It's been debated whether thay still use Coca leaves, but well, it's both illegal and a company secret, so I doubt we'll ever know. Also, alcohol is used in many products, even some packaged cakes and snacks. If it's under a certain percentage (I think more or less under 1%?) then the beverage or product isn't, by law, considered alcoholic. Anyway, I don't know if they still use the same recipe. They surely added a lot more sugar and a generous quantity of carbon dioxide, for the original Cola was created as a medicine, and I doubt it was fizzy... and a lot of minor "correction" have been probably made. (Still, even though I don't like Coca-Cola, I'd love to try to make some...! =P ) You're rather naive. It DID have cocaine in it. It was widely known that it had cocaine in it! The cocaine came from that leaf. Cocaine had been used for thousands of years before it was made illegal. Go read about cocaine to get a bigger picture, or rather read up on the history of coca-cola before you start denying things. |
| Yeah sure I will just run right down the grocery store and pick up some Fluid extract of Coca, Citric acid, Caffeine ,Caramel color, and sorts of other types of oil because my grocery store carries those things and it would be much cheaper that just buying coca-cola .Sarcasm. |
| It's interesting to know what coke is made up of, I Drink it all the time. |
| i feel like making my own coke...the ingredient list is definitely plausible |
| I want the old recipe back... The one with Cocaine in it... :( |
YourBenefactor said: madness!!!! hahaand the secret ingredient is........sugar |
| this is my god damn signature. |
| Even if the recipe was real, it won't affect the company at all. |
| The Tao that can be told is not the eternal Tao. The name that can be named is not the eternal name. The nameless is the beginning of heaven and Earth. The named is the mother of the ten thousand things. I do not recall, Jesus ever saying "build churches, temples, and kill those who doesn't follow christianity..." nor he said "christianity is religion". News for VN immigrants in EU: vietinfo.eu |
| You guys are forgetting the even bigger problem even if the recipe is real I'm sure there is a specific process for making the stuff. |
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