A test subject is administered daily medication by a nurse in a ward where mysterious medical experiments take place. One day, when the nurse presses the switch of the test subject, it successfully transforms into a chimera. When the test subject continues to hold human desires to take on non-human forms, what spectacle will arise as a result? And what effect will this have on the subject's relationship with the nurse?
Airy Me is inspired by Cuushe's 2009 song of the same name. The animation also features her 2013 song "Steamy Mirror."
Yoko Kuno created Airy Me from 3,000 still images drawn over almost two years. Images were drawn with colored pencils and crayon and edited with Adobe Photoshop and After Effects. It received the Animation Division New Face Award at the 17th Japan Media Arts Festival.
This came to me via a recommendation of a friend/acquaintance after a short chat about 00:08 because of the similarity of their art style. Both are emotionally driven, hand drawn pencil ellipsoidal animations with a series of repetitions eventually coming to a kind of explanatory crescendo. The difference for me was that the narrative of 'Airy Me' has clarity that 00:08 was lacking.
The video was directed by visionary Yoko Kuno, an animator known for a highly stylized animation style of schoolyard drawings and large, feminine, soft eyes created the video using 3000 individual hand-drawn illustrations and utilized the look of a child drawing pictures to create a feeling of innocence. The colours are subtle and hazy, just like in a dream and the incorporation of butterflies as a method of scene transition was a nice way of connecting the artist's, Cuushe's newest album, titled "Butterfly Case", with the ideology of childhood fantasies.
The music for this video is shoegaze, which is very otherworldly and ambient. A bit like Aphex Twin, Beach House, or Black Tambourine with the vocals of Sigur Rós. Interestingly, the director decided to go with a fast paced animation style for the drawings rather than a more lackadaisical one that would have better matched the mood of the music.
In juxtaposition to the airy musical stylings, the action of the first 1:06 of the video happens very fast. Trying to keep up with it reminded me of the first time I watched Yojōhan Shinwa Taikei (The Tatami Galaxy) with its speedy subtitles and speech patterns - it was difficult to keep up with it and I had to watch it twice in a row because I missed crucial elements from my first viewing. Oddly enough, the fast pace matches with the slower, transcendental one gave me the feeling of hurried panic - as though I was missing something fundamentally crucial that I could never catch up to. The next part is slower in pace, but the feeling of cruciality remains as the plot begins to unveil itself and fold back to the start. Suddenly the fast pace part makes more sense and we are left with a strong emotional charge.
The story reminded me a bit of Ōtomo Katsuhiro's “Akira” or Osamu Tezuka. I don’t want to spoil it, but you’ll see what I mean when you watch the video. There is a hopelessness that surrounds it, while keeping its audience entranced. The only real flaw I sensed was the lack of any connection I felt to it. While I found the content fascinating to think about, I would not necessarily call it memorable. I suspect I have more of a connection to the narrative of Foster the People’s “Don’t Stop”, but at least it is interesting while it lasts.read more
This music video is really something... The video itself and the song goes beautifully hand in hand, enhancing one another. But the name of the music genre is unknown to me but you can somewhat call it dream pop, a very calming but somewhat experimentally, I feel like that it has a "björk" vibe to it.
The music video is very artistically done with a really beautiful fluent but unique animationstyle, the story of the music video is also artistic but not the completely mindfuck like, there is a story to it and I feel like this needs to be rewatch to get all the lovely details of a more complex story. :)
A very calming but intriguing AMV for those who wants to relax and let the mind philosophical fly away ^^ read more