Ayanami Rei, Hajimete no Kuchibeni

Ayanami Rei, First Lipstick

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Alternative Titles

Synonyms: Evangelion x Kate Tokyo
Japanese: 綾波レイ、はじめての口紅
English: Ayanami Rei, First Lipstick
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Type: CM
Episodes: 1
Status: Finished Airing
Aired: Nov 3, 2020
Producers: None found, add some
Licensors: None found, add some
Studios: Khara
Source: Original
Genre: Slice of LifeSlice of Life
Duration: 20 sec.
Rating: G - All Ages


Score: 5.791 (scored by 21462,146 users)
1 indicates a weighted score.
Ranked: N/A2
2 based on the top anime page. Please note that 'Not yet aired' and 'R18+' titles are excluded.
Popularity: #8793
Members: 4,616
Favorites: 5

Available At

Ranked N/APopularity #8793Members 4,616
CM Khara
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Episodes: /1


Rei Ayanami might be a girl of few words, but that does not mean she should neglect to emphasize the beauty of her lips. As she gets ready to meet someone special, she applies her Kate Tokyo brand Red Nude Rouge lipstick and declares that there are "no more rules."

[Written by MAL Rewrite]


Ayanami Rei, Hajimete no Kuchibeni is a partnership between the Evangelion franchise and the cosmetics company Kate Tokyo, announcing the launch of their Red Nude Rouge lipstick. While the ad premiered in late 2020, an extended cut was released on February 9, 2021 with additional content featuring Rei.

Characters & Voice Actors


Yoneyama, Mai
Director, Key Animation, Director of Photography


Opening Theme

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Ending Theme

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Jun 10, 2022
purest virgin waifu for the win - if u watch nge and rebuild u isn't live man u isn't live. this was one of the greatest victories in all of Uganda - if japan was in world war 3 this ad would essentially be the bomb thing that took out japan from ww2 i forgot wat its called big lady or something

the best thing about this ad is that it does not make sense when u refer it with rei from Eva and most of rebuild because i doubt she would care about putting lipstick on however that's the beauty of randomness because it ...
Dec 31, 2021
Wow, this one is actually good. Like, unironically. Well, for a commercial standard, but duh, it is a commercial.

Very short with 12 seconds for the original and 20 for the extended version. Yet in these few seconds the approach is very aesthetical and stylish. No obnoxious product overpraising. Just Ayanami, few words and artsy imagery. From a customer’s point of view it’s nice to look at, and from the brand’s point of view it’s memorable, a win-win for everyone.

I got an urge to buy the lipstick even as it would be left unused for I’m a guy. It’s definitely among the better anime commercials ...
Mar 18, 2021
Step aside Episode 24 and End of Evangelion, because the much beloved franchise now has a new entry, so epic, so majestic, that everything that came before it simply pales in comparison with this masterpiece.

The 12 second epic saga depicts Eva's resident "best girl" Ayanami Rei (version unknown, ask Gendo) as she shamlessly sells out her soul and becomes a TV commercial star. Guess piloting enormous mechs just doesn't pay so well these days. And we, the unexpecting audience, get to witness the glory that is the First Child's side job.

Now I won't spoil the experience for you, but the dialogue here is just ...

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Poll: Rei Ayanami, Hajimete no Kuchi Episode 1 Discussion
Kwanthemaster - Nov 13, 2020
26 repliesby Punkero »»
Feb 11, 6:25 PM