When I started watching Bleach, I couldn\'t get enough of it. Not only is it fun to watch but th storyline was fast moving and character exploration was something that I definitely looked forward to. I must admit, like Naruto, it has slowed down a lot and is just dragging for the sake of being on the air, but I still watch it every week.
The protagonist of the story is Ichigo Kurosaki - who through some circumstance becomes a shinigami on earth. He is joined in the defense of earth from Aizen with his friends who have awoken their power through his influence. The trials and tribulations of friendship, honor, trust and loyalty is the underlying theme of the anime - very similar to Naruto.
Simply put, it is a story of good versus evil and standing up for what you believe in.