To describe Kaguya-sama: Love is War as a battlefield of love, between two prideful geniuses, who see confessing as a sign of “weakness” is well—sort of misleading.
Not because these type of scenarios don’t happen throughout the show, but more so because I’m not entirely sure that it is accurate to describe the characters as “prideful” or even “geniuses”; and that might be the biggest issue the show has.
Kaguya-sama begins in a very direct way; the whole idea of the show, everything about Miyuki and Kaguya, and their relationship is thrown at us through a narrator. There is no build up of their relationship, we are told they are in love and we are immediately expected to care. As a result, I found it difficult to ever form a sort of solid connection with the characters, to ‘root’ for their romance, to think their ridiculous antics were always funny. Miyuki and Kaguya have little chemistry. It feels like I am missing something. With more care given to the characters, this show really could have been something special.
I can imagine this could have been salvaged, if the characters proved themselves so charismatic and fun that they would eventually become completely endearing. But the characters never really had a consistent personality. Because let's be honest, Miyuki and Kaguya are not always ‘prideful’. The are constantly shown as vulnerable, embarrassed, and shy. Highlighting those parts about them were easily the worst bits of the show. When they were smart, cunning, devious, it lead to the best and most hilarious moments. The author probably did this to make them more relatable and cute, but I ultimately think it negatively impacted the show. Some of the situations Miyuki and Kaguya go through are so trivial and childish that only sheer ridiculousness of their characters could have made it genuinely hilarious. When we know that the basis of their resistance to being open to one another is rooted more in shyness than pride, it makes the situations come off as more silly than potentially hilarious. It should have gone all in on making them scheming egomaniacs, for the sake of the humour.
Sometimes the show did have moments where the characters acted the way I hoped they would—and it was funny. Various moments of the show proves itself as creative, enjoyable, and worthy. Chika and Ishigami served as good side characters, although it may have been a little too obvious that sometimes they were just there to steer the direction of the joke. The art style was bold and outwards. Over time the show starts to get a bit more ‘normal’ looking, but I do appreciate shows taking a step outwards to make it more memorable.
Many times I was left feeling like some potential was being wasted. The show does stick to a formulaic way of having a ‘winner/loser’ in every bit, which didn’t always work. Sometimes it seems like the direction of the joke was radically shifted for no other reason than to just create a winner or a loser. I never found the narrator useful, and at worst he was just annoying. The show should have been more free, less confined to one particular style. Often it came off as settling.
The most disappointing thing about the show is how good it could have been.