Love Live! I would say was originally aimed at adult males because it began as a project in the Dengeki G's magazine in 2010, but over time it has managed to develop a more diverse fanbase which includes teenage males/females and adult females. Data from the "Cool Japan" magazine says that the Love Live! fanbase in 2014 comprised of:
● 30.2% 15~19 year old females
● 12.3% 20~29 year old females
● *0.9% 30+ year old females
● 25.5% 15~19 year old males
● 18.9% 20~29 year old males
● *8.5% 30~39 year old males
● *3.8% 40+ males
Total:
● 43.4% females
● 56.6% males
● 55.7% 15~19 year olds
● 44.3% Adults (20+ year olds)
Source:
It has nothing to do with what season Love Live aired in as Hoppy said, but more of how the nature of the story and how diverse of a multimedia project it is. We can compare this to another idol franchise such as Idolmaster, where its fanbase consisted of 90% male fans.
Source: http://www.famitsu.com/news/201504/06075571.html
It's a no brainer why the Side-M project and the mobile rhythm game was made, because the original Idolmaster has an inability to bring in a significant number of female fans. Mobile rhythm games are especially popular among female players (excluding the games specifically aimed at females such as male dating sims, etc), where many high spenders in the Love Live mobile game are in fact female in the Japanese version. The male to female player ratio for the Love Live mobile game is 39.1:60.9 ± 4.2 as of March 2016.
Source:
Love Live does not need to resort to making a spin-off series that specifically caters to female fans, because the story line is something female fans can also identify themselves with. I have also heard from symbv (a past News Mod on MAL) before, that many adult female fans love the live concerts because while the seiyuu are in their mid to early 30s, they still look very youthful. It gives hope to some adult female fans that they can still look youthful even if they are nearing 30 years of age or are already past that age. The real life Love Live store in Japan is particularly popular with elementary, middle and high school girls, as evident in many TV segments given on some mainstream TV channels. Then I can get into how popular it is for female fans to cosplay all the different Love Live costumes from the mobile game and the TV series itself at events such as Comiket, Anime Japan, etc.
Love Live is regarded as one of the most recent cultural phenomenons in Japan, because of how diverse its fanbase is and what μ's has achieved. Starting out from Dengeki G's magazine having sold 434 copies for its first single, to selling above 140,000 for its Best Live collection I and II, participating in Kouhaku (an exclusive event where only the most influential artists in the music industry are invited), the movie version grossing almost 2.9 billion yen (which is massive for a movie adapted from a late-night anime series), participation on Music Station, being featured in many mainstream TV channels, and its many collaborations:
● Powerpuff Girls (http://www.parco-art.com/web/museum/exhibition.php?id=852)
● Snow Miku 2016 (http://snowmiku.com/2016/coll_oth.html)
● Sega (http://sega-collabocafe.com/)
● Amazon JP
● JOYSOUND (a karaoke chain: http://lovelive-shopjoysound.com/)
● Pental (http://www.pentel-lovelive.jp/)
● earth music & ecology (a clothing Japanese label: http://p-bandai.jp/fashion-net/lovelive-abcproject)
● http://puccho.jp/lovelive/
● Taiko Drum Master (http://taiko.namco-ch.net/taiko/lovelive/)
● PACIFIC RACING (http://pacific-racing.jp/lovelive/sponsor/index.html)
● Pizza Hut (https://ll.pzh.jp/)
● Lawson Convenience Stores (http://yaraon.blog109.fc2.com/blog-entry-22827.html)
● Kobe Leather Cross (pump high heels: http://tyaketyoke.blog81.fc2.com/blog-entry-1177.html)
● Nebuta Festival (http://nebuta-lovelive.jp/)
● Watering Kiss Mint CM (http://myanimelist.net/anime/32730/)
I'm sure I missed a few because I can't remember what 2ch thread listed every single Love Live collaboration, but you get the point. |