| Approach this however you want. Maybe an anime that did something controversial just to stir up interest. Or the studio deployed a particularly clever advertising campaign to generate hype. Or from the standpoint of hiring a director or seiyuu mostly for marketing reasons (because of a tie-in to a similar anime or whatever). Etc. Also it can simply be speculation on your part - something you strongly suspect is true but don't actually know for sure. But if so please indicate that this is the case, as in my example below. [putting it in a spoiler thingy to keep the OP short] |
| Yeah, that's what makes a difference between normal mangaka and successful mangaka. Aoyama san is very successful compared to all other detective theme mangakas. It needs something to be special in this world, and I believe that's what he had in his life. some of the most important thing for a manga is their plot and characters. But there's also something which is more important than that which is hype and popularity among general audience. In that aspect, Aoyama san perfectly figured out what he should do for the story to get popularity, also what is the trend thing rn everyone likes etc. All those characters you mentioned had a significant effect in the manga's popularity. And it's still going strong after 2 decades. There are many others same as him especially Oda. He just made the most highly purchased manga ever. |
| I need somebody who can love me at my worst No, I'm not perfect, but I hope you see my worth 'Cause it's only you, nobody new, I put you first And for you, girl, I swear I'll do the worst If you stay forever, let me hold your hand I can fill those places in your heart no else can Let me show you love, oh, I don't pretend, yeah I'll be right here, baby, you know I'll sink or swim |
| @MonsterOfDreams Exactly. Execution is important but marketing is vital. Especially in such a competitive field as manga/anime. No matter how talented you are, you have to make your product stand out in other ways as well if you want it to be hugely successful (and who wouldn't want that?). It makes me wonder if in the case of Aoyama, since he had previous works that weren't as successful, he consciously thought 'what do i need to do to reach a bigger audience?' and thus was born Detective Conan which appeals to just about everyone. |
NDskiesNov 24, 2023 7:30 AM
| CloverWorks made a clever move to destroy any hope people had left for Yakusoku no Neverland |
| I think Mushoku Tensei with its questionable stuff, Goblin Slayer with its *ahm* scene, Redo Of Healer is also pretty notorious in the anime community. |
 -Tohka is better than Kurumi. You can't change my mind. |
| @DinoNo1 Those are good examples. I'm especially familiar with the first one and thought they went overboard in that regard. In a similar way i think Higurashi went overboard (violently so in that case) as a sort of marketing/attention-getting ploy. To me i look at Detective Conan's marketing strategy in a positive light but Mushoku Tensei and Higurashi more so in a negative one, in that i believe DC's strategy helped make the anime/manga better or at least didn't hurt it. But the other examples i think marred the works to some degree even if they succeeded from a marketing standpoint. @ShatteredSans That is interesting and something i didn't know anything about (haven't watched that series yet). It reminded me of the Chika Chika dance from Kaguya-sama.* I wonder if the Kaguya folks anticipated that it would make such a big splash? If so, then i think that is another example of a clever marketing type move. *Well it's completely different from what you talked about, but when i read "hosted by the VA" my mind immediately leapt to a promo broadcast that the VAs for Kaguya and Chika did where the Chika VA sang along & grooved a bit to a recording of the Chika song. |
| pizzahut in Code Geass.................... |
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| Pokemon blaming Porygon for children´s epilepsy instead of Pikachu by banning Porygon and its evolution line in future anime episodes, and then the next episode after the incident making you feel bad about the possibility of Ash´s Pikachu leaving him. Emotional manipulation and revisionism just to keep the marketing mascot. Porygon did nothing wrong! |
 "Don't let your memes be dreams."- Ancient Japanese proverb, probably |
| Just pack the Anime/Manga full with taboo-breaking & scandalous content and the SJWs will do all the marketing for free => profit |
No, this isn't my signature~desu. |
| To me, everything Dragon Ball made on the 2010s (Kai, the last Z movies, several manga), was to promote and release Super. |
| Come to think of it, I rarely ever find my anime through marketing. It's mostly just from word of mouth. When it comes to product placement and all that I think product displacement is actually funnier. Like the Dr. Pepper knock off in Steins Gate. It makes me want a Dr. Pepper more than it would if it was an actual Dr. Pepper. |
 This ground is soiled by those before me and their lies. I dare not look up for on me I feel their eyes |
| I guess very catchy parts that gonna become trends in internet because even if not everyone a good part of people gonna look at which anime this parts are coming and mostly its needed a good voice acting for some part being catchy for example Ijiranaide, Nagatoro-sans Gambare Senpai part its become kind of popular and its was everywhere for some time.Or like literally any scene from Non non biyori the Nyanpasu part has 8 million views on youtube The second thing that can help a lot is openings that become viral. Of course the anime is still need to be good for people to watch but the opening is definitely tell Domestic Girlfriend is a good example or Bakemonogatari 4 op , Death parade op ( it make people talk about how different the vibe of op and the anime) And the last is make something controversial or very strange School days ( back than everyone talked about that one scene ), Another (The umbrella scene makes people interested in it I remember starting just for it)i Goblin Slayer with some dark ideas of what goblin do to people.Kissxsis with chocolate lipstick (it was interesting experience for me who was a child) So its mostly what you can make go viral But other than that I really think making Demon slayers second part (busan train part) a movie was one of the most logical things to do |
Reply to CaptainKenshiro
To me, everything Dragon Ball made on the 2010s (Kai, the last Z movies, several manga), was to promote and release Super.
| @CaptainKenshiro It's Kami to Kami. Nobody was expecting such success at the time; Dragon Ball was dead for more than a decade. It ended up being one of the highest-grossing films of 2013 in Japan and even among the most profitable anime films released overseas at the time, way over all expectations. Toei Animation then immediately rushed Toriyama for Fukkatsu no "F" while plans for what would become Dragon Ball Super started, so both projects could release in the same time frame. "Strike while the iron is hot" by Toei Animation. |
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| mappa fooled us all showing 2d animation in pvs only to have cgi in the anime, I say that is 300 IQ because no one would have watched the anime if they knew it was cgi from the beginning |
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| Tezuka reused many of his popular character designs, calling them "stars." It encourages fans of a manga to go looking for other anime and manga featuring the same characters, just as Hollywood stars do. Tezuka's museum in Hyougo even has the handprints and footprints of his characters displayed by the entrance. https://myanimelist.net/manga/104417/Majin_Garon https://myanimelist.net/character/15091/Kenichi_Shikishima https://myanimelist.net/character/17606/Rock_Holmes https://myanimelist.net/character/18172/Hige_Oyaji https://myanimelist.net/character/33515/Acetylene_Lamp https://myanimelist.net/character/1344/Kuroo_Hazama https://myanimelist.net/character/14292/Osamu_Tezuka  |
| その目だれの目？ |
| Frieren lol. This may be a hot take, but it has more fanservice than your usual ecchi suspects. You just don't notice because they feature different fetishes every other episode that... don't excite you but excites a different demographic each time. It's more of a "if you know, you know" type of thing. I am not surprised at all if the director intentionally harnessed the behavior of R34 artists to maximum effect. |
mo_laveApr 8, 7:54 PM
Alien Nine anime was made purely to get people to buy the manga so you could figure out what the hell you just watched. It worked on me. |
| I dont like spoilers tbh...I hate them... |
NDskies said: Cleverest Marketing Strategy? (from anime itself or source material) Uncensored Physical releases. Something that Japanese Anime has been doing traditionally for ages but has largely suddenly shifted away from. Japanese Anime has a large sum of consumers that are thirsty for simple visual instant gratification to see actual animated nipples for some odd reason. This has worked for decades to not only further promote franchises after they originally aired but also generate exponential income. The real issue why this is no longer profitable anymore falls squarely on piracy. If the industry actually invested in ways to create a way that would make each new physical release extremely more difficult each time to crack, Fans would have no choice but to purchase them on physical copies if they wanted to see their animated nipples and boobs so badly. I am speaking about series that use to be PG-13 and then suddenly become R+ once there is an uncensored release. It was a good marketing strategy while it lasted. |
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| Marketing is all, more or less, scams anyways...so who takes them seriously lol?? |
| Berserk having a mysterious 70 day countdown on their website just to reveal a blu ray |
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| All marketing/all capitalism is all scams. Anyone, saying otherwise, is a fool or liar. |
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