Kabushikigaisha Magi-Lumière

In recent years, creatures known as Kaii have frequently attacked cities and wrought destruction. Exterminating these monsters quickly became a popular and well-respected profession, carried out by magical girls. More than five hundred magical girl companies, ranging from small ventures to large corporations, offer their aid to those who need it.

Kana Sakuragi is a studious college graduate struggling to land a job despite attending numerous interviews. But when a Kaii attacks during her latest interview, she finds herself assisting the magical girl responding to the crisis. Although she lacks battle experience, Kana relies on her exceptional memory and knowledge to help subdue the monster.

Hitomi Koshigaya, the headstrong magical girl who faced the Kaii, recognizes Kana's potential and invites her to join Magilumiere Magical Girls Inc.—the startup where Hitomi works. Wishing to make a difference, Kana accepts the offer to become a magical girl herself. While Kana may not be suited for the corporate world, it soon becomes clear that her true calling is to rise as one of the most talented magical girls in existence.

[Written by MAL Rewrite]

Sakuragi, Kana Main

Fairouz Ai Japanese

Koshigaya, Hitomi Main

Hanamori, Yumiri Japanese

Shigemoto, Kouji Main

Koyama, Rikiya Japanese

Nikoyama, Kazuo Main

Yamashita, Daiki Japanese

Midorikawa, Kaede Main

Oosaka, Ryouta Japanese

Tsuchiba, Mei Supporting

Anzai, Chika Japanese

Aoi, Lily Supporting

Ishihara, Kaori Japanese

Makino, Akane Supporting

Amami, Yurina Japanese

Hotel Manager Supporting

Tanabe, Kousuke Japanese

Karaoke Store Clerk Supporting

Yamada, Shinnojo Japanese

Fujishiro, Atsushi Producer

Onoue, Taiki Producer

Kikuchi, Ruriko Producer

Hiraoka, Masahiro Director

Reviews

Jul 25, 2025

ZoeyBito

Recommended

Watched this show on the off chance thinking it was a typical magical girl anime however it's more action based than I expected, the magic skills and dialogue between characters is great, set in a world where magical girls are hired by companies to go against monsters called Kaii.

Kana joins an independent company that hires magical girls over aesthetic than raw data and company deadlines and the crew is a brilliant rag tag of oddballs which makes them all charming (Nikoyama best boy btw) the blend of hi grade technology and magic is a refreshing mix too essentially blending arcane with sci-fi.

Overall a ... fun show with a great set up and even bigger potential with a season two. I give it a cheerleading Kaeda out of 10.

Reviewer’s Rating: 9

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Jan 8, 2025

PixelB

Mixed Feelings

What is the main issue of this show? I really can't suspend my disbelief at the setting sometimes. Generally speaking, I wouldn't say I am very picky when it comes to worldbuilding. After all, complaining about how physics just doesn't work with 3DM gear in Attack on Titan is just an "erm actually" moment and doesn't actually affect anything. However, Kabushikigaisha Magi-Lumière fails to even pass my low expectations.

It's magic in modern world! The problem is quite apparent once you look at even just the first few episodes. The show is a profession-type show, with the main focus being the logistics of how magical ... girls fight Kaii (monsters) with their magical powers. The way the magic is generated, the pipeline towards subduing kaii, and overall the general worldbuilding surrounding magical girls is the focal point of the story. They even use code to generate magical spells in this world. That's all and good, but that also means that if you're going to be so focused on the development of magical girls as an industry and profession, it's got to be a bit more than just Sailor Moon logic. After all, with Sailor Moon, the plot is that "our heroes --magical girls-- have magic powers and can transform." That's perfectly fine for what Sailor Moon was trying to achieve and I am satisfied with that explanation. This show obviously tries to go more in depth on how the magic actually works, so on and so forth. Thus, if you focus on it, you need to flesh it out more.

So begs the question: there's a LOT of blatant plot holes or worldbuilding the anime just decides to never explain or show to you. For example, how does the magical girl industry actually operate? We can go back to even just the adventurer's guild in a classic medieval fantasy as an example. Adventurers take on quests based on their rank, and these quests are issued out in conjunction with the adventurer's guild. The adventurer's guild is a third party entity similar to a contracting company where they accept requests from all sorts of individuals. Even the government will commission adventurer's guild to serve as mercenaries or to clean up monsters in the area.

Here's the thing though: even this simple explanation of how adventurers work is not extended to this show with magical girls. After all, what does the government have to say about this? I have to say that some novels and anime make governments omnipotent. For example, the government being able to predict when monsters appear and issue people to address the issue immediately. In this show, the government doesn't even exist. The show kind of just assumes that a capitalistic privatized magical girl industry would actually be a good solution for a public safety concern that governments would probably have large regulations or control over. At the very least, it would be a mix of privatized and public magical girls depending on the pay and location. Anyways, you might say this is a huge nitpick, but it ties into the main issues I have.

For how in depth the show goes onto looking into how magical girls perform magic and how they exterminate monsters, I really dislike how the show never bothers to explain how the industry came to be in the first place. To begin with, magic can clearly be used with harm as well. How are magical girls controlled and how are magic girl criminals handled? It'd be kind of fun to just see how let's say, see how magic brooms and wands are programmed with failsafes to not target humans under any circumstances, and how the history of that came to be. That's kind of the charm of these types of shows in my opinion; being able to focus on how things came to be in a fun but sort of realistic manner. For a show that has episodes showcasing magic conventions on how to deal with monster mutation and how the pipeline of creating spells from code to the actual field is emphasized, there are still very large holes in logic like this is commonly shown in this anime, which doesn't really make sense for what the theme of the show seems to be. I'm only focusing so much on these sorts of things because the anime clearly wants to be realistic about some things. Such as the fact that in a privatized industry, there's proprietary spells, software, and equipment that they use. And that such proprietary software and information is licensed out to magical girl companies. When you have dedicated research labs towards in-house magic development in companies and have a large amount of exposition and worldbuilding surrounding it, sorry if I also expect to have some semblance of how the industry actually works when it comes to government intervention and public safety.

All other aspects of the show are fine. The show was fine to watch. It's just large leaps in some logic and storytelling makes the show a lot worse. For example, in one episode, Kana has a perfectly functional broom while her partner, Koshigaya broke hers and is running out of power. Since Kana is a beginner while her partner is trying to do the heavy lifting in this episode, is it not normal for Kana to swap brooms so Koshigaya can do her job? Instead there's a crisis with a clear solution but Kana never wants to pursue that line of thought. You might argue that Koshigaya wouldn't be able to reach in time but it's clear that in the next few frames that Koshigaya is able to push off the building and land right next to Kana to do the exchange, showing that it was possible. Instead, Kana inexplicably just does a risky move that she's never done before and crisis averted. Strange.

Other ways the show is just straight up awful is how Kana is portrayed in the first episode. "huh, I really need a way to hammer into the viewer that Kana has good memory. How do I do that?" In an inconsequential scene, Kana is able to memorize all of the previous customers' orders in a coffee shop because the barista forgot their orders. This scene is so shoehorned in just to show how Kana has good memory it's ridiculous. The scene was only crafted to showcase that Kana is smart. It's not the fact that Kana has good memory that makes the scene bad, it's just that the scene was only created to show to the audience the in such a straightforward and forced manner that makes it bad. Could it not have been done more subtly or elegantly?

Anyways, I have been bashing the show but characters aren't so bad outside of Kana's first episode and how her character is introduced. The episodes themselves are frankly average but enough to retain interest. There doesn't seem to be much of an overarching plot so it just makes the episodes focused around magical girl monster extermination and how magic can be applied in different ways. I did think the special effects and CGI were a cut above normal to be honest, and the animation quality isn't the greatest but good enough. I enjoy how the anime blends the CGI and 2D animation. Only in far shots is CGI used for the main characters, and most if not all closeups are hand animated still which is good. The show clearly understands that CGI can be used as a way to save money, but when shots matter, they won't use it.

Reviewer’s Rating: 6

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Sep 19, 2025

Upholder

Not Recommended

This is a show characterised not by the presence of any serious negatives, but by the utter lack of positives. There is no real plot, the characters have no real depth, the events have no real stakes, the anime has no style. It's so bland that there is nothing to really recommend or criticise. It just is.

Utimately this is a show about start-ups and business/working culture, indeed occasionally it is sickeningly complimentary of start-ups. However, combining the premise of a business start-up with magical girls sounds like it should be fun, but Magilumiere's greatest sin is that it does nothing interesting or memorable with the ... concept. I was bored for much of the run time, particularly in the later episodes.

I've watched good anime and bad anime to completion, but this is the first time in a while where I've felt like I've simply wasted my time. My advice would be, there are better magical girl shows out there. There are better workplace shows out there. If you do still decide to watch, quit if/when you get bored, because it doesn't get better.

Reviewer’s Rating: 4

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