Jan 27, 2013
Imagine my surprise when I saw an article on a short ONA made by Productions IG when I was browsing through a car blog.
Seeing that a German company which used to only specialize in executive/expensive automobiles that used to only target customers in their 40s with a hefty salary, this commercial comes off to me as quite revolutionary as a car enthusiast/business student and awesome as an anime fan.
This was not the first time I've seen that anime has been used as a medium as advertising. This however was the first for a non-Japanese firm, and in terms of quality, the small details in a
6 minutes short really shows. I'd give credit to those who convinced the uptight Germans in Stuttgart to put funding into this.
Given it's 6 minutes running length, there isn't any particular story to speak of. It does play parody to the most famous Japanese car-related anime, so I will give credit for that.
The futuristic look of the 'moving city' with the lighting, the details of the characters are surprisingly good for such a short clip. The integrating of the A class (possibility A45 AMG?) with the 'Blue Wonder' noodle truck is done greatly. Water effects and lighting are used in great effect.
The music really fits the mood well, if albeit constrained due to the length of the clip. The sfx for engine noise doesn't sound relative to the M159's throaty roar that is found in the hood of a IRL AMG V8...
Nothing much to say here, but each are distinctive and fits well to the 'futuristic japan' theme that is going to play here.
What part of seeing a prototype/futuristic A45 AMG racing against a 1954 Blue Wonder truck fitted with a 6.2 M159 V8 lifted from a gull-wing SLS AMG in a moving city, drifting in narrow Japanese streets and getting air-time in the process just to get Ramen not sound cool?
At the end of the day, this is still a manufacturer promotion campaign. For the already downward trend of Japan's auto industry, the indication to the manufacturers of this clip is showing that MB is now targeting the next generation of youngsters to drive European cars. Better start making more desirable cars, Honda and Toyota.
To the part anime-fan and part car-enthusiast like me out there who gets chills down his spine hearing a AMG V8 starting up, this is a really delicious, if a bit short, treat from MB of Japan.
What did you think of this review?