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Animator Suzuki Shunji Discloses Sales Failure of Nichijou

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Oct 1, 2011 11:46 AM

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Maybe Kadokawa should focus on finding other shows to adapt then? I get the impression they're trying to pin the blame on KyoAni, who actually did a stellar job on Nichijou in terms of animation.

The only bad thing about Nichijou IMO is that the jokes aren't always thought-provoking n or funny. At least, not if you watch the show the first time (my experience seems to indicate that it gets better if you review it again later).

Also, Nichijou suffered from heavy competition. Last I checked, even Japan's economy isn't exactly great, and customers have to chose more carefully what they buy. Even otaku have their limits, financially speaking.

As for R-15 and ItsuTen, given that those shows are more niche than any other show, especially since they're heavy in fanservice, anyone expecting them to sell well is fooling himself (even though R-15 probably suffers from an image problem, as it's actually quite a good show if you bother to give it a chance).

And KyoAni's reputation ruined after one show fails to sell? Wanna bet that the K-ON! movie will not only have people flocking en masse to the theaters, but will also sell Blu-Rays like hotcakes?

Am I the only one who thinks this is a publicity stunt from Kadokawa? If so, I wonder how much it will backfire then.
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Oct 1, 2011 11:49 AM

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Thanks to everyone for your explanations, now I get it owo"
Oct 1, 2011 11:50 AM

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So what we learn today? "Ishihara was damn right", huh?
Oct 1, 2011 11:56 AM

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Steve7125 said:
So what we learn today? "Ishihara was damn right", huh?


What does he have to do with a show underselling?

Oct 1, 2011 12:00 PM

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Kvakond said:
Nichijou in the same news with R-15 and Kuro usagi. I don't want to live on this planet anymore.

But really? Nichijou ruined the reputation of KyoAni since they did something after god knows how long that wasn't a total moefagdroolfest? And the moefags got pissed and didn't buy it? Again, I don't want to live on this planet anymore.


This ^


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Oct 1, 2011 12:01 PM

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Nichijou was hilarious and unfortunately otaku like moeblob shit more than comedy. And lol R-15 and Tenma Itsuka, they were shit.
Oct 1, 2011 12:06 PM

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Heh that's crazy, Nichijou looks like a fun show
Oct 1, 2011 12:07 PM

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Ovindel said:

Maybe KyoAni fans are boycotting them because they want them to create more serious shows....

They are boycotting cause it doesn't have moeblobs or KEY lol-drama in it.
Oct 1, 2011 12:16 PM

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RyanSaotome said:
GaZsTiC said:
The people on the first page are acting like idiots.

The reason Nichijou didn't sell well is because it was the most expensive television anime of the year, other than Gosick.

It costs something like 1000 dollars for all 26 episodes, if my memory serves well.


That doesn't really mean that much... if its something people want to buy, they'll buy it regardless. .


that doest make any economic sense whatsoever
eyerokOct 1, 2011 12:20 PM
"...our faces marked by toil, by deceptions, by success, by love; our weary eyes looking still, looking always, looking anxiously for something out of life, that while it is expected is already gone – has passed unseen, in a sigh, in a flash – together with the youth, with the strength, with the romance of illusions.” - Joseph Conrad ('Youth')
Oct 1, 2011 12:18 PM

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Wasuki said:
I always though Nichijou's failures were due to the actual prices of the BD's and DVD's? They were overpriced, moreso than usual anime BD's?


Well like Jmal said earlier, Lucky Star used the same prices, and it sold 30k. If you make an anime people want, they'll buy it. Just blaming it on the prices is kind of a cop out

Oct 1, 2011 12:20 PM

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dtshyk said:
He said the reputation of Kyoto Animation has been completely lost.


Lolwut?

Yeah, sales numbers and all that. But as a SHOW - a piece of animated entertainment - Nichijou has, without a doubt, launched KyoAni all the way into GOD TIER.

But yeah, it's sad that the sales were bad. I guess we'll never see such a well animated show from KyoAni ever again.
Oct 1, 2011 12:21 PM

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What?! Nichijou didn't sell well? How is this possible? The fans ate up the other KyoAni slice of life shows!

Oct 1, 2011 12:22 PM

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"He said the reputation of Kyoto Animation has been completely lost."

Lol, really? One show didn't sold well and now KyoAni considered failure as animation studio? And +4000 copies per volume isn't that bad but not that good either... The most stupid news I have read today. It is not KyoAni fault that Nichijou was overpriced as hell. Blame Kadokawa for overpricing. And in the first place Nichijou wasn't that bad. I blame for Japanese audience having shit taste too.
Oct 1, 2011 12:26 PM

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RyanSaotome said:
What does he have to do with a show underselling?

Nothing. But he can cut down number of anime targeting on otaku, and, as future result, give more space to really good show, like Nichijou.
Oct 1, 2011 12:27 PM

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Homestuck said:
I'm surprised to hear this considering how much MAL drooled over it.

This:
kisami said:
come on people what MAL people think of a show is not reflective of how things are in JP.
jakeisquite said:
I think the main issue is that western audiences and Japanese audiences have different preferences. Look at IS: infinite stratos from winter. not many people on MAL and other sites were huge fans of it (from what i noticed), yet it was one of the best selling shows in japan.

Seriously, look at all those reviews here claiming that harem and ecchi are bad, yet they keep being produced by companies and watched by a lot of people, including Japanese and even those who complain about them. Westerners do not really have a say on what is a great or terrible title. It is the sales in the country of origin that constitute the most important factor, unless maybe they are exported to another region.

It was doomed to fail from the start.
I think the experts who make anime have at least a bit of insight on what will succeed or fail. It is not a exactly a random guessing game for them.
SeijurouOct 1, 2011 12:30 PM
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Oct 1, 2011 12:27 PM

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Reputation lost due poor sales? LOLWUT x2

Well, what to expect from the animator of evangelion? No, i'm talking serious here.
Oct 1, 2011 12:28 PM

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Nichijou apparently isn't moe enough..which makes no damn sense.
Oct 1, 2011 12:29 PM

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Nichijou was the best comedy anime you get in years, and you let it sink in sales like this.

Japan, I am disappoint.


kirby said:
...Nichijou is way better in terms of entertainment than Lucky Star and even K-on!.

I haven't laughed so much with any other show since Azumanga Daioh (and maybe I like Nichijou more!)... So I really don't understand why... I want to hear a response from KyoAni.

Hurvilo said:
...as a SHOW - a piece of animated entertainment - Nichijou has, without a doubt, launched KyoAni all the way into GOD TIER.


This completely embodies my thoughts right now.
Ocean_HorizonOct 1, 2011 12:38 PM
Oct 1, 2011 12:32 PM

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McRib said:
Nichijou had excellent animation but it felt like a lot of the comedy was forced..even from the different standards of Japanese comedy. It wasn't terrible or anything..but it certainly wasn't excellent either.


you speak true words my negro

also this entire thread is butthurt and mad hilarious

If it's so god tier, why can't it sell!? Classic.
Oct 1, 2011 12:35 PM

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Also, I forgot to mention, Nichijou is better not only in terms of entertainment but also is way better in replay value and animation than Lucky Star and K-on!...

I have watched each episode 3 times and still laugh ;__; (and I'm re-watching LS for the firs time, with the occasional smile only) .

I feel like writing a support letter/e-mail to KyoAni (not that it could change anything, but they deserve it).
Oct 1, 2011 12:36 PM

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I don't understand this Nichijou was one of the best of the year so far....10/10 for me. I'll be buying it. I hope Bandai does a blu-ray release. But this...is just wrong.
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Oct 1, 2011 12:40 PM

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It's sad really, Nichijou is a good show.

About their reputation... They've been sitting on titles that should have been adapted years ago, I'm not sad in the least. I also don't believe that their situation is that bad.
Oct 1, 2011 12:46 PM

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^
/thread
Oct 1, 2011 12:57 PM

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http://www.animenewsnetwork.com/interest/2011-10-01/animator-shunji-suzuki-confirms-nichijo-r-15-itsuten-low-sales

"According to Suzuki, Nichijō (My Ordinary Life) in particular did not come close to meeting the break-even line, thereby "destroying the myth of Kyoto Animation's" invincibility."

That is how ANN translated it.

Oct 1, 2011 1:07 PM

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Okay, let's see.

Nichijou - was fine and all, shouldn't have had bad sales.
R-15 - It was shitty I didn't care about it at all. <_<
Itsuka Tenma no Kuro Usagi - Worst SHIT EVER, anyone who favorite this or think it's remotely enjoyable has a shitty taste.
Oct 1, 2011 1:12 PM

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oh look, MAL users acting like bunch of arrogant know-nothings.

When Suzuki says KyoAni has lost their reputation he means their reputation in eyes of producers, sponsors etc. as studio that can make ANYTHING a giant hit anime. Up to Nichijou KyoAni's reputation was of unfaltering hit machine.

This is why they put so insane amount of money in Nichijou's marketing and budget despite its zanyness and the fact manga was no Key game in terms of recognition and popularity. They were banking on Kyoani's brand name.

Now that Nichijou has bombed Kyoani's reputation from business pov as 100% safe bet has been decimated after many years of constant success.
Oct 1, 2011 1:16 PM

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I wonder if KyoAni finally realizes that doing moe/comedy/slice-of-life/yonkoma adaptations won't float their boat anymore.
Oct 1, 2011 1:28 PM

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Blah Blah
All three shows were decent watch at best.
(Based on episode 0 and 1),
Nichijou had excellent so-so animation but it and felt like a lot of the comedy was forced..even from the different standards of Japanese comedy. It wasn't terrible or anything..bu it and certainly wasn't excellent.

It is not the next Azumanga Daioh.

Based on the first episodes, R-15 is generic and Itsuka Tenma no Kuro Usagi is a poor adaptation.

What else to expect?

EDIT: After retrying episode 0 and watching some parts, I admit that the art and animation is good but the entire show and series is not impressive at all.
_laz_Oct 1, 2011 4:24 PM
The threat is stronger than the execution.
Oct 1, 2011 1:40 PM
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Detective said:

If it's so god tier, why can't it sell!? Classic.


Glad to see that I'm not the only one here who thinks this~

Comedy is completely subjective. Just because some people on MAL find it funny does not mean that everyone else thinks the same. For example, I got tired of Nichijou after ten episodes because all the cast did for about +90% of the time was screaming and making jokes that I couldn't understand why they were supposed to be funny; in fact, basically, the whole point of the show seemed to be centered around not-so-ordinary occurrences equaling humor.
Oct 1, 2011 1:58 PM

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jmal said:
lazlain said:
(Based on episode 0)

Which isn't really indicative of the TV series' pacing and is a severely weak basis for analysis. I've lost track of the number of people who were iffy after the OAD but got right back on board with the faster/weirder pace of the actual series.

I'm talking about the comedy which is unfunny (for me) and pacing is not major issue compared to the actual content (forget the story).
I don't see any changes regarding the humor between the episode 0 and 1
_laz_Oct 1, 2011 4:25 PM
The threat is stronger than the execution.
Oct 1, 2011 2:07 PM

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Comedy etc. of Nichijou are more a matter of taste but anyone denying the superb animation quality the show had doesn't know what he is talking about. Animation is just phenomenal in Nichijou in general
Oct 1, 2011 2:15 PM

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the other 2 makes sense, but Nichijou was very entertaining
Oct 1, 2011 2:31 PM
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I'm surprised Nichijou didn't succeed in sales, I've heard many good things about it, even though I haven't watched it myself...
And yeah, I don't think it should be in the same boat as the other two shows...
Oct 1, 2011 2:36 PM

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GaZsTiC said:
The people on the first page are acting like idiots.

The reason Nichijou didn't sell well is because it was the most expensive television anime of the year, other than Gosick.

It costs something like 1000 dollars for all 26 episodes, if my memory serves well.


Jesus christ, the price of anime in Japan is ridiculous. @_@

Also, I really don't understand what people liked so much about Nichijou. The only characters I really cared about or laughed at were the professor, Nano and Sakamoto. I didn't realise "LOLrandom" counted as high comedy now.
And yeah, as a fan of KyoAni and their moeblobshityf****t anime, I was very disappointed.
/unpopularopinion
SmochiMay 12, 2013 4:50 PM
Oct 1, 2011 2:37 PM
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Oh Japan...

Comedy aside, the show still has great animation and music. Sad news.

And whoever thought Nichijou wasn't moe, lolwut
harmannOct 1, 2011 2:40 PM
(」・ω・)」うー!(/・ω・)/にゃー!
Oct 1, 2011 2:38 PM

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I hate moeblob with passions.

I watched this show till episode 14, I still don't know why I could persist through all of those. Yes, this is not moeblob anime. I hate this show with passions.

I think it deserves the sales figures.
naoanOct 1, 2011 2:58 PM
Oct 1, 2011 2:43 PM

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harmann said:
And whoever thought Nichijou wasn't moe, lolwut


THIS. Seriously.
Just look at the professor and tell me what is not moe about that. :| not to mention that 90% of the cast was female and the art style was pretty cute.
Oct 1, 2011 2:44 PM

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Xardie said:
Comedy etc. of Nichijou are more a matter of taste but anyone denying the superb animation quality the show had doesn't know what he is talking about. Animation is just phenomenal in Nichijou in general

Overall, is the art quality on the same level as Mawaru Penguindrum, Tatami Galaxy, Studio Ghibli movies in general, previous KyoAni works (e.g. Angel Beats), End of Evangelion, and Revolutionary Girl Utena: Adolescence Apocalypse?
Art =/= animation
Good but not phenominal or superb
The threat is stronger than the execution.
Oct 1, 2011 2:51 PM

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Make shitty shows, overprice the hell out of them, then expect high sales. LOLJAPAN.
Oct 1, 2011 2:54 PM

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Smochi said:
harmann said:
And whoever thought Nichijou wasn't moe, lolwut


THIS. Seriously.
Just look at the professor and tell me what is not moe about that. :| not to mention that 90% of the cast was female and the art style was pretty cute.


"Japanese slang term (ironically, first employed by otaku) used to refer to the fetish for or sexual attraction to anime characters, usually a fictional perfect young girl."

Nobody feels any kind of attraction to the girls in Nichijou, because every single character has the exact same body, and just different clothes and facial features. There are no figurines being sold, no body pillows, and no doujins being made. Nobody cares about these girls because its not a moeblob show, unlike every other recent KyoAni show.

Theres no Mio, Haruhi, Konata, Kyou etc that the otaku love in this show. Thus, it doesn't sell.

Oct 1, 2011 2:55 PM

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lazlain said:
Xardie said:
Comedy etc. of Nichijou are more a matter of taste but anyone denying the superb animation quality the show had doesn't know what he is talking about. Animation is just phenomenal in Nichijou in general

Overall, is the art quality on the same level as Mawaru Penguindrum, Tatami Galaxy, Studio Ghibli movies in general, previous KyoAni works (e.g. Angel Beats), End of Evangelion, and Revolutionary Girl Utena: Adolescence Apocalypse?
Art =/= animation
Good but not phenominal or superb


How could you even compare Mawaru Penguindrum, with its quality dropping faster than meteorite for each episode, with Ghibli movie? o_O

There is no denying that Nichijou has very very high production value (try to observe each frame), but art alone does not make a good anime.
Oct 1, 2011 3:18 PM

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naoan said:
How could you even compare Mawaru Penguindrum, with its quality dropping faster than meteorite for each episode, with Ghibli movie? o_O

There is no denying that Nichijou has very very high production value (try to observe each frame), but art alone does not make a good anime.

exactly why Nichijou is extremely expensive and failed to break even.
Btw, I'm only talking about art & animation quality but Mawaru Penguindrum still wins in this department.

Overall, Mawaru Penguindrum is doing well so far in all aspects and is still unpredictable.
It is in competition with Kaiji as the anime of the year.
_laz_Oct 1, 2011 5:49 PM
The threat is stronger than the execution.
Oct 1, 2011 3:22 PM

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RyanSaotome said:

"Japanese slang term (ironically, first employed by otaku) used to refer to the fetish for or sexual attraction to anime characters, usually a fictional perfect young girl."

This is somewhat inaccurate. The word has a much broader usage, as people can have moe for things like abandoned buildings (haikyo-moe) http://bangin.wordpress.com/2011/02/05/%e5%bb%83%e5%a2%9f%e8%90%8c%e3%81%88haikyo-moe/#more-2675. To quote wikipedia "The word has come to be used to mean one particular kind of "adorable", one specific type of "cute", mainly as applied to fictional characters."
RyanSaotome said:
Nobody feels any kind of attraction to the girls in Nichijou, because every single character has the exact same body, and just different clothes clothes and facial features.

Anime character all rook same. This has never stopped anybody from finding anime characters attractive. If you look on Pixiv or the various boorus, you will find NSFW fanart of Nichijou characters. So clearly someone is fetishizing them.
Burz-onOct 1, 2011 3:36 PM
Oct 1, 2011 3:28 PM

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After reading some opinions on this topic I came to the conclusion that Japanese otaku definitely weird people. Of course I knew it before, but considering the low sales of Nichijou and for example the high sales of Infinite Stratos, I just don't get it. I remember not understanding why IS got such high sales when the sales chart was released, if I'm right I even did post something in that topic.
IS was fairly entertaining, but is something I would even spend a penny on. Nichijou is awesome, and is just perfect in every way in my opinion. Yes, the characters are not moeblob or they have tried to make them more attractive looking as in Clannad, but I like the character for what they are.
Oct 1, 2011 3:35 PM

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Ovindel said:
After reading some opinions on this topic I came to the conclusion that Japanese otaku definitely weird people. Of course I knew it before, but considering the low sales of Nichijou and for example the high sales of Infinite Stratos, I just don't get it. I remember not understanding why IS got such high sales when the sales chart was released, if I'm right I even did post something in that topic.
IS was fairly entertaining, but is something I would even spend a penny on. Nichijou is awesome, and is just perfect in every way in my opinion. Yes, the characters are not moeblob or they have tried to make them more attractive looking as in Clannad, but I like the character for what they are.


Infinite Stratos wasn't only because of cute girls... it was already a very popular light novel franchise in Japan that had a large existing fanbase, similar to Ore no Imouto and Boku Tomo this Fall season. So when you have a giant fanbase like that to begin with, its a lot easier to sell it to. Nobody in the West really read those novels before hand so there was no initial hype for it, so people didn't really care about IS.

Oct 1, 2011 3:38 PM

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Whoa. Well, thats pretty disappointing.
I'm pretty everyone enjoyed Nichijou.
Thats sad. But hey, its just the sales, right?

I mean, we all love it. But, thats really
some down new there nhm. D:
Oct 1, 2011 3:38 PM

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I kinda of saw this coming from far back. The jokes seemed to lose their freshness, and it's budget seemed to be enormously high. Of course it would be difficult to break even in selling a show when half a fortune was invested into it.
Oct 1, 2011 4:08 PM

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Nichijou was awesome.
Oct 1, 2011 4:12 PM

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Nichijou was so lack-luster. To coin an old term; "all style no substance". But KyoAni is still a great studio so the whole "reputation lost" thing sounds like an overreaction.
Oct 1, 2011 4:38 PM
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It truly is a shame it had to become this way Nichijou is done very well to such a disappointment.
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