Reviews

Fun premise with some genuinely humorous and touching moments, but tries to cram too much story into too few episodes, severely undermining the character development and romance that should be two of the show's star attractions. Irie's characterization suffers most from the compression -- every show of affection comes off as random and perfunctory, seeming less like the result of his feelings for Kotoko than the show meeting a necessary benchmark so it can move on to the next phase of the Irie/Kotoko relationship. (Not surprisingly, Kotoko herself comes off as a bit of a doormat early on, given that she suffers so much abuse with so few rewards.) When your main couple is two people with opposite personalities who don't get along well at first, putting their relationship on fast forward is just a bad idea.

Still, there are good reasons to hang on till the end of Itakiss: the supporting cast is full of entertaining characters, the show has a great sense of humor when it's not being warped out of shape by time constraints, the art scheme manages to be old-fashioned without looking dated, and perhaps most importantly, the pacing and character development become much better around the halfway mark. That's crucial, because whenever Itakiss gets a little breathing room, it becomes more rich, more fun -- becomes, in effect, the charming romantic comedy it always had it in it to be. (Rather awkwardly, the show's potential is most apparent in the final episode, an amusing side story told in flashback that does nothing to advance the romantic plot.)

There are worse ways to fail than from an excess of ambition, and I find the second half of Itazura na Kiss more or less redeems its shaky start. It isn't always great, but it's never truly bad, and it gets better as it goes. If you like shoujo romance and can give a show the benefit of the doubt, give Itakiss a shot.