I have watched bleach before it became popular and I thought I should give my two sense.
Story: Bleach\'s story is pretty straight forward, know the enemy beat up the enemy fight alot of people along the way. It does it pretty well but the one thing that I don\'t like is this animes fillers. They are terrible, I can no longer watch them. Bleach is a action anime and good story, nothing more. But for some reason the makers think they need to try and make it funny with the small filler story\'s. That is just wrong. Its like having a series setting and then throw a clown in the mix WTF! Anyways, that is not all that was wrong with the story. At some point and time they decide to make a huge filler arc and make it all action and your like YAY no stupid puns no dumb characters, but soon you realize and say to yourself \"man this sucks pure action is pointless without a story\" and like many Arnold Schwarzenegger movies you are wondering why you are watching this. (insert name) was good but this is crap. Well let me tell you most action flicks actualy have pretty good back story\'s and do carry them on through the show. And that is my problem with Bleach\'s story.
Animation: Excellent characters, amazing backgrounds, just great animation.
Sound: Pretty decent but not what I would say good, its music is very electronic and gets very repeated to much.
Character\'s: Well despite a rather predictable main character who once again is the only one who can beat everyone, there are a lot of great secondary main characters. They have a lot more depth than Ichigo and are a lot cooler.
Enjoyment: Even though all the negatives I have stated it is still very Enjoyable. When the real fights are done and over you will be wowed.
Overall: Its a good anime, a lot of people like it and I think the reason is because the action is some of the best and even though Ichigo is kinda flat every other character seems to be more well though out.