The thing that held B Project back for me was its weak cast management. Telling the stories of ten characters (3 idol units) requires solid writing to pull it off. However, the show failed to do that. Episodes shift from one unit to another so fast that I barely got to know them. Because of its lack of focus, the characters ended up more like archetypes and tropes than human beings trying to make it big in the entertainment industry. Their growth was either hard to tell or nonexistent as the storytelling makes relating to them challenging. Furthermore, B Project seemed more interested in adding some fanservice instead of developing their personalities. The anime-only characters seemed to have more personality than the idols themselves.
The only idols that stuck with me were the ones from Kitakore, because 1. their song plays in the ED and 2. they seem to be the only ones with the most screen time. The unit THRIVE was typical and I barely knew anyone from MooNs.
Speaking of which, for an idol anime the show's OST wasn't fantastic. While the characters can sing, the insert songs didn't feel original or fun to listen again. The artwork was pretty with okay animation. The voice acting was alright, but nothing noteworthy given the writing.
Overall, B Project is not a terrible idol anime. Rather, it's slightly below average due its writing and weak cats management.
