I hate to simply reiterate what others have been saying, but no other phrase fits this anime more perfectly than "cute girls doing cute things." Anime like New Game are usually classified as moe, a genre that is one of the most common out there, with multiple titles airing every anime season. While enjoyed by some, others have become exasperated over seeing what is essentially the same basic thing continuous done over and over again in these shows without much difference between them. So what did New Game's author do to add a little flair of originality to his work? He changed the setting.
That's right, instead of taking place in a high school, New Game takes place in the frightening world of adults, specifically at a game development facility. Now we all know that this hardly changes anything, just the motivation and goals of the characters. Oh, wait, since the girls are in their twenties (besides eighteen year old protagonist Aoba, who looks like an absolutely adorable thirteen year old) it does mean that the girls in this moe anime can legally get drunk, which they do often.
Now at this point it may seem like I'm disappointed with this anime because it isn't "different enough." However that is not the case. I didn't watch this anime to find something "new" and "innovative," and you shouldn't either. Instead, come in to this anime expecting a bunch of lighthearted entertainment. New Game does a great job of being what it was designed to be, and that's a show filled with adorable characters, well executed comedy, and fun situations.
New Game follows protagonist Aoba as she experiences the benefits as well as hardships of life after school. She is very determined to succeed and enters work directly after high school (I'd personally wait until I received a college degree, but each to his own). After receiving a position at her dream job, Aoba assimilates herself into the work force. She is initially nervous about meeting her co-workers, but is relieved to find that they are all very kind, though incredibly quirky, people, who also happen to be all young attractive females. I'd love to have a work environment just like that when I eventually get a job. And by that I mean having friendly co-workers. I'm definitely not referring to the "quirky and attractive girls" bit. Essentially the anime follows the daily lives of Aoba and her friends as they work to produce video games. While this anime has many adorable moments, no significant plot details can be found, hence my mediocre scoring of the plot section. Of course, some "elitist" anime watchers may nod their heads in disgust at the simplicity of the story presented in this anime, and I agree that it is quite basic. But once again, I'll iterate that for shows like New Game, one shouldn't consider the plot to be as important in scoring as it is for more advanced anime such as Fate/Zero and Steins;Gate. Instead, simply sit back, relax, and enjoy the cuteness of this show.
Art and Animation: 9.5/10
The gorgeous visuals of New Game are the reason why I started watching it in the first place. The very beginning of the first episode was animated beautifully, and the quality of the animation remained strong throughout the entirety of the anime. The characters are designed with many vibrant colors that allow them to stand out against the fastidiously animated scenery. The girls are drawn in a lovely manor, and I particularly appreciate the detail on the eyes. When Aoba is occasionally shown walking outdoors while surrounded by cherry blossoms, the entire scene looks absolutely breathtaking due to the high quality of the art. The only reason why I can't give this category a perfect score is because there aren't many backgrounds in this show, with the most reoccurring one being the somewhat simplistically designed office room where the characters work at. While it doesn't look bad, the office room is rather plain, especially when compared to the outdoor scenery.
New Game has a group of seiyuu who manage to make their characters sound as adorable as possible, especially Yuuki Takada, the voice actress of Aoba, who is only in her second anime role. Also the more experienced Yoko Hikasa, who voices Kou Yagami, does a great job as well. The soundtrack provides a lighthearted feel to the anime and the opening and ending themes, while musically basic, have a cute and upbeat vibe. The sound is all around fine, but nothing particularly stands out.
It is quite apparent that many of the characters seem to possess the same qualities as characters from similar shows. However one must understand that there must be a reason that the same personalities are constantly reused (and I vehemently refuse to believe that it's just lazy writing). It's probably because these traits just work the best for the characters in these settings. Each girl in New Game has her own little quirks that are fun and cute to watch, and it just works. While they may not be anything special on their own, the girls in this show manage to keep the viewer entertained throughout the course of the anime, and I'd call that a success.
This was a fun show to watch. I smiled and sometimes even let out a little chuckle during a few of the scenes. Each episode was filled with the adorable cast getting themselves into funny and cute situations as they proceed with their daily lives. Each episode is structured in a similar way, so, depending on the individual, watching this show can get boring as it progresses. However I personally feel like each episode provided fresh comedic material and new and interesting situations, so I remained entertained throughout the majority of the anime.
By now you should realize that New Game and shows like it don't have any deep and significant plot elements and don't boast characters with ample portions of development and depth. However that's not their point. They're made to provide tons of lighthearted comedy and entertainment and showcase adorable and lovable characters doing, well, cute things. New Game is a nice show all around, and while it did not bring anything "awesome" or "epic" to the table, it was still enjoyable to watch.