Reviews

If only all designer commercials were like this. It hasn`t convinced me to blow a month`s pay on a Louis Vuitton bag, but it has given me 5 minutes of happy. The music video starts with a little girl texting away on her phone. A tie-dye bear appears in front of her, and before the poor girl can recover from the shock of seeing something so outlandish, it eats her phone. Then it eats her as well. The inside of the bear is an alternate dimension that looks something like a hippie`s imagination filtered through the taste of a pre-teen Japanese girl. The girl flies around in search of her phone, and what could have been the stuff of an acid trip gone wrong turns into happy fun time.

The perfect match that the animation forms with the music makes it seem like they were created for each other. When the girl is just standing outside a mall, the music is a bright and somewhat spastic melody. Just as we see the bear, the bass comes in, and just as the girl sees the world inside the bear, the beat and choir are added. Many other dramatic moments in the animation, like a blooming cascade of flowers, are accompanied by a dramatic shift in the music. As the story layers, so does the music. The music itself is a bubbly hodge podge of samples from every instrument imaginable. A single instrument will rarely see more than 3 or 4 notes before surrendering the melody to something else. The techno beat gives some order to it all, but it`s still a wonder to me how in all its jarring disjointedness, this piece of music manages to make sense. It`s quite amazing to listen to.

Superflat Monogram is a simple pleasure. A frolicking little girl to groovy music anyone? Aside from an LV symbol here and there, I don`t really see how this ties into designer fashion, but who cares about that.