| It's a fact that studio's brand name is not a deciding factor for a successful best seller. However, I think it's unfair if we totally dismiss it out of the equation. Big brand name helps in two ways: _ Before the show: people are far more likely to pick up an anime from studio they are fond with. It's not only because of the overall brand name, but also because the people assembled for production (director, animator, seiyuu) are popular and familiar with fans. Big brand names also have more budget to reserve earlier time slots for late night anime Both of these factors lead to the base-line of people who follow big brands' anime (especially when these brands do original shows) usually higher than that of not well-known ones. Brand names that sell product are nothing new. People will buy Toyota, drink Coca-cola, pick up an Iphone, and watch Ghibli's film because they trust the quality can consistency of the brand. _ During and after the show: One important factor is the budget for quality animation. Anime Otaku are very picky about the quality of shows they would buy. Thus, although they might like other shows' stories more, they are more likely to spend money on the shows that are the prettiest, have the best voice acting, and best OST. Often times, only brand names can have the funds for costly project. Other smaller studios need a lot of help from the production committee, particularly the publisher to come up with a big budget. Another factor is the cost of Sales & Marketing. In this case, it's mainly advertising including TV ads, store ads, magazine ads, and staff's promotional event. For example, in other to have that great success, Love Live's seiyuu have to sing on live concerts, do numerous radio shows and interviews; and Bandai has to spent money for store banners, TV ads, and boots throughout Akihabara. This is only possible when the studio is a big one. To sum up, selling an anime is a big operation especially when publishers and studios have to compete in a small and selective market such as this one. The number Anime Otaku who would spend money consistently for 1-2 shows each season is even smaller. That's why only shows that are truly break-through (K-on, Madoka, Code Geass), shows that offer "total entertainment package" from other mediums (Monogatari, SnK, SAO, Fate series), shows that brought interests from other Otaku groups (GuP, Idolm@ster, UtaPri), and shows with brand names and franchises behind them (Gundam, Ghibli shows) can ever hope to be top-sellers. Within that equation, brand name studios such as Sunrise, Ghibli, KyoAni, and Shaft are likely to sell more than other studios. KnK, even if expected to be a flop, is still a couple thousands discs flop, not several hundreds. |
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jmal said: Cheap attempts to delegitimize and underplay the enjoyment someone gets out of a work of fiction is the kind of immature crap we really shouldn't have to deal with once we've all graduated middle school. Yeah it's not so fun is it? I'm kind of desensitized to it at this point admittedly since it happens to me literally all the time being a fan of "soulless dumb shonen action toy commercials" and what not. At the end of the day we're more in the same boat than you think in that regard, just literally on the opposite sides of the taste spectrum. |
jmal said: Brand name totally matters. But that's a bit tangential to the argument. It is tangential, but it is important to point out since people may get lost when most arguments favor one side and the point that can be extracted from them, although it's unintentional from the posters' point of view, is that "brands do not matter." In fact, they do. Using brands as a factor to explain a show's popularity is a valid point and it should not receive outright dismissal. it's about whether we should be arrogantly dismissive of the purchasing decisions people make when they buy a show with involvement from one of sources. The implication that there's any less love for the product from purchasers of those products than purchasers of whatever else is considered more "pure" or "artistic" or "valid" is the really mind-numbingly stupid (and offensive) thing here. What I say something "fire is hot"-level obvious like "people buy things because they like them" and get opposition, there's a problem. Cheap attempts to delegitimize and underplay the enjoyment someone gets out of a work of fiction is the kind of immature crap we really shouldn't have to deal with once we've all graduated middle school. I agree totally. People should not use terms like moe-lover or Fujioshi as derogatory against other fans with legitimate interests or howl a studio's name with dismissive attitude just because they want to feel superior than others. |
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jmal said: I feel like I need to bust out the old "two wrongs don't make a right" but what am I, your mother, and are you five years old? And don't ever compare me to you. I don't respond to negative comments about things I like by going on an obsessive multi-year multi-forum crusade to shit on other things other people like. It's like if I stole someone's car, then then stopped by to try to commiserate with them over how much it sucks to have your car stolen, and was taken aback when they didn't exactly feel a sense of camaraderie. Reality has exited, stage right. A long time ago. Whoever said anything about camaraderie, just that our circumstances aren't as different as you think. You seem to be willing to come to terms with your current milleu or at least operate under the pretense of it while I'm having none of it since it doesn't particularly suit my outlook. Anyway I get the sense there's no love lost here so moving on..... I like Thanglong's points again here, it's good bridge argument that sort of summarizes the ideas being brought up in this thread while avoiding the bitterness. |
PeacingOutDec 18, 2013 4:33 PM
| Can anyone tell me if there is any first volume disc that has anywhere near the current set of stalker points that Kyokai no Kanata had or is to predicted to get with this latest massive boost? I mean it's not looking THAT strong by regular standards, but everything else is just doing so horrendously poorly this season that it might still end up being the top seller just cause everything else did so abysmally bad for some inexplicable reason. If that's the kind of scenario that had to happen in order to make it a possibility then I guess the whole anime industry really does revolve around Kyoani. |
Kaioshin_Sama said: I mean it's not looking THAT strong by regular standards, but everything else is just doing so horrendously poorly this season that it might still end up being the top seller just cause everything else did so abysmally bad for some inexplicable reason. Kyoukai no Kanata will probably sell slightly above Tamako level. So basically no chance it'll be the Top Seller this season. The top sellers will be Infinite Stratos 2 and KuroBas... with Little Busters! ~Refrain~ most likely #3. |
The News Club: Quality News/Discussion (anime, CDs, manga, novels, games, seiyuu), & sales data (daily, weekly, mid-year, yearly). |
Ejc said: with Little Busters! ~Refrain~ most likely #3. Only if stalker is wildly out. Aoki Hagane no Arpeggio is currently miles above LB:R, and KLK and NNB are both comfortably above it too. AHnA 7.6k KLK 7k NNB 6.3k LB:R 5.8k |
| There is no such thing as shit taste. Only idiots who think everyone should have the same taste as they do. |
kuuderes_shadow said: Ejc said: with Little Busters! ~Refrain~ most likely #3. Only if stalker is wildly out. Aoki Hagane no Arpeggio is currently miles above LB:R, and KLK and NNB are both comfortably above it too. AHnA 7.6k KLK 7k NNB 6.3k LB:R 5.8k Yes, but stalker predictions don't account for everything such as storefront effects. 1st season of LB! had a moderate storefront effect at Gamers/softmap (7,207 Stalker vs 10,115 Oricon 1st week). With the EX bonus as mentioned by volare1, LB! ~Refrain~ could sell around the same as LB! (reducing the usual sequel drop), or slightly higher in the best case scenario (if the higher priced volumes don't dampen some of the sales). I'd forgotten about Aoki Hagane no Arpeggio, but that could potentially beat LB! ~Refrain~, since it also seems to have a moderate storefront effect at Gamers as I can see. As much as I want to see Non Non Biyori selling 10k+, I think it'd sell around KinMosa level or slightly higher. |
EjcDec 19, 2013 1:03 AM
| The News Club: Quality News/Discussion (anime, CDs, manga, novels, games, seiyuu), & sales data (daily, weekly, mid-year, yearly). |
volare1 said: It probably will be third in the long run. The EX bonus is probably enough to have consistent sales. Kyoukai will probably ain't gonna beat Tamako unless they put good extras on the next volumes. It is another extras and bonus contest for these shows. Of course it is all about the bonuses though I hesitate to call the LB!R EX episodes bonuses, at ¥9800/volume you are certainly paying extra for them! True though, people need more than just the show episodes now. Shows without good bonuses generally don't sell well. Look at OreGairu novel/no novel numbers, SnK volumes go up and down depending on the bonus, DVD sales high for an event ticket where they toss that disc in the trash after they get the ticket out. Bonuses are not really bonuses now, they are required for good sales. I think it is a sales predictor we can use now. |
hpulley said: DVD sales high for an event ticket where they toss that disc in the trash after they get the ticket out. C'mon now that's totally exaggerated |
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Kaioshin_Sama said: Can anyone tell me if there is any first volume disc that has anywhere near the current set of stalker points that Kyokai no Kanata had or is to predicted to get with this latest massive boost? I mean it's not looking THAT strong by regular standards, but everything else is just doing so horrendously poorly this season that it might still end up being the top seller just cause everything else did so abysmally bad for some inexplicable reason. If that's the kind of scenario that had to happen in order to make it a possibility then I guess the whole anime industry really does revolve around Kyoani. Are you really still saying that? I mean come on.. KnK won't even reach the top 6 of this season, it even dropped out of the top 100 again. Meanwhile Arpeggio and NNB spend a large part of this season inside the top 100. And KnB and IS had really strong early rankings. |
volare1 said: If you are going to resell on eBay then Bluray might be a better choice. While toss in the trash may be an exaggeration, the extra buyers of event-ticket volumes don't care enough to buy the rest of the discs so they really don't care about owning them and may not bother to watch them. eBay, trash, give it to a friend, who knows but they don't value the anime very highly if they only buy volumes 1 and 7 because they have event tickets.mistress_kisara said: hpulley said: DVD sales high for an event ticket where they toss that disc in the trash after they get the ticket out. C'mon now that's totally exaggerated I think it varies. You got this types that buy two copies for safekeeping and watching, you got some that buy just for the extras and resell the discs at places like amazon and yahoo auctions and many others types. In the end buyers and producers both win. They got what they want. |
| Or maybe they couldn't afford to buy the whole series but wanted to buy a couple of volumes, and chose the ones with event tickets in them? |
| There is no such thing as shit taste. Only idiots who think everyone should have the same taste as they do. |
kuuderes_shadow said: While possible, unless they are going to pay the EXTRA EXPENSE of actually buying tickets to those events, there is no reason to do that. Remember that these are just lottery tickets, front of the line access but you still have to buy the actual event admittance on top of this. If they can afford to buy the tickets to the Starish events then it is a choice they are making, do I buy 4 discs or do I buy two plus two concert tickets???Or maybe they couldn't afford to buy the whole series but wanted to buy a couple of volumes, and chose the ones with event tickets in them? |
hpulley said: kuuderes_shadow said: While possible, unless they are going to pay the EXTRA EXPENSE of actually buying tickets to those events, there is no reason to do that. Remember that these are just lottery tickets, front of the line access but you still have to buy the actual event admittance on top of this. If they can afford to buy the tickets to the Starish events then it is a choice they are making, do I buy 4 discs or do I buy two plus two concert tickets???Or maybe they couldn't afford to buy the whole series but wanted to buy a couple of volumes, and chose the ones with event tickets in them? Well whatever reason the buyers have THEY STILL bought it..a win win situation for both parties.. |
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mistress_kisara said: hpulley said: kuuderes_shadow said: While possible, unless they are going to pay the EXTRA EXPENSE of actually buying tickets to those events, there is no reason to do that. Remember that these are just lottery tickets, front of the line access but you still have to buy the actual event admittance on top of this. If they can afford to buy the tickets to the Starish events then it is a choice they are making, do I buy 4 discs or do I buy two plus two concert tickets???Or maybe they couldn't afford to buy the whole series but wanted to buy a couple of volumes, and chose the ones with event tickets in them? Well whatever reason the buyers have THEY STILL bought it..a win win situation for both parties.. Not a win win situation for all the buyers of volume 1. I heard from symbv months ago, that the venue where the Starish concert will be held, can only seat 17K people (probably a few thousand more can stand or something, idk?). This means that there are thousands of females who were stuck with the BD/DVD, who weren't going to buy it in the first place (since the other volumes only sold 24~28k, and assuming that multiple priority ticket codes aren't allowed). |
EjcDec 19, 2013 7:12 AM
| The News Club: Quality News/Discussion (anime, CDs, manga, novels, games, seiyuu), & sales data (daily, weekly, mid-year, yearly). |
mistress_kisara said: Indeed and it is what the industry is all about these days, the production committees bring together many different parties with cross marketing and cross licensing between books, anime discs, music discs, concerts, games, other merchandise. They hope the game tie-in not only increases the sales of a SnK volume but might also introduce some anime buyers to start buying Nitroplus games. OVAs with novels and manga attempt to get anime-only watchers to start reading the books and then more books from that publisher in general as they include advertising leaflets for other series in the books as well. It is what makes it so complicated to answer the questions, "Did anime X make money? Did it break even? Were the committee members happy? All of them? Some of them? Will they make more of that series? More like that?"hpulley said: kuuderes_shadow said: While possible, unless they are going to pay the EXTRA EXPENSE of actually buying tickets to those events, there is no reason to do that. Remember that these are just lottery tickets, front of the line access but you still have to buy the actual event admittance on top of this. If they can afford to buy the tickets to the Starish events then it is a choice they are making, do I buy 4 discs or do I buy two plus two concert tickets???Or maybe they couldn't afford to buy the whole series but wanted to buy a couple of volumes, and chose the ones with event tickets in them? Well whatever reason the buyers have THEY STILL bought it..a win win situation for both parties.. |
Ejc said: mistress_kisara said: hpulley said: kuuderes_shadow said: While possible, unless they are going to pay the EXTRA EXPENSE of actually buying tickets to those events, there is no reason to do that. Remember that these are just lottery tickets, front of the line access but you still have to buy the actual event admittance on top of this. If they can afford to buy the tickets to the Starish events then it is a choice they are making, do I buy 4 discs or do I buy two plus two concert tickets???Or maybe they couldn't afford to buy the whole series but wanted to buy a couple of volumes, and chose the ones with event tickets in them? Well whatever reason the buyers have THEY STILL bought it..a win win situation for both parties.. mistress_kisara said: hpulley said: kuuderes_shadow said: While possible, unless they are going to pay the EXTRA EXPENSE of actually buying tickets to those events, there is no reason to do that. Remember that these are just lottery tickets, front of the line access but you still have to buy the actual event admittance on top of this. If they can afford to buy the tickets to the Starish events then it is a choice they are making, do I buy 4 discs or do I buy two plus two concert tickets???Or maybe they couldn't afford to buy the whole series but wanted to buy a couple of volumes, and chose the ones with event tickets in them? Well whatever reason the buyers have THEY STILL bought it..a win win situation for both parties.. Not a win win situation for all the buyers of volume 1. I heard from symbv months ago, that the venue where the Starish concert will be held, can only seat 17K people (probably a few thousand more can stand or something, idk?). This means that there are thousands of females who are now stuck with the BD/DVD, which they weren't going to buy in the first place (since the other volumes only sold 24~28k, and assuming that multiple priority ticket codes aren't allowed). I'm pretty sure most of them know the risks involved, and 20K is no joke that already compelled them to make season3 |
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