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Koyuki Himekawa (姫河 小雪 / スノーホワイト)The main protagonist. A well-known magical girl within N-City who has always dreamed of becoming a Magical Girl. She doesn't actually care about gathering candies and just wants to help people. She wears a white schoolgirl uniform covered with flowers as her Magical Girl outfit. Her ability allows her to hear the voices of people in danger.
(Source: Magical Girl Raising Project Wiki)
Magical girl shows aren't usually this dark and gory. Mahou Shoujo Madoka Magica was the first to add some darkness to the usual glittery nature of the genre, and Mahou Shoujo Ikusei Keikaku seems to want to try and recreate that formula for success.