Baby I Love You Daze

First stumbled upon this music video, thinking it was a trailer on YouTube. Iwas presently surprised how cute it was, and my 1st intro to “Bump of Chicken”.

- Art, (10 / 10): The thumbnail of the video caught me eye from because the lead boy & girl looked like “My Hero Academia”, so it wasn’t too surprising to see Studio Bones made this music video. The art for the other segments of the video had a nice range that still blended together really well and makes me want to rewatch it over & over again.

- Story, (7 / 10): There’s not much story before “boy ... meets girl” crush confession with the characters from the other segments sort of cheering on the lead boy. It’s still cute tho.

- Music/Sounds, (10 / 10): “Bump of Chicken” is always bringing bops that brighten up my playlist. So glad this introduced me to their music!

- Character, (8 / 10): The initial lad boy and girl are adorable, no matter how brief their interactions were and made Jewish there was more of them. Even in the alternate version of the music video without the other characters, there’s not much of them interacting as much as I hoped. Besides that, it’s interesting that the characters from the different segments are different mascots for the chocolate brand featured in this music video. That fun fact my not mean as much to someone outside the Japan (like myself) but the switching & then merging of these segments makes this very rewatchable.

- Overall, (8.8 / 10): Great Music Video for a Great Song & very loopable.

Baby I Love You Daze is basically an advertisement for the confectionary company Lotte as well as a celebration of it's 70th anniversary.

Directed by Rie Matsumoto who also did the magnificient Gotcha! music video and the style as well as the animation is very similar here as well. The music video focuses on the romance of two teenagers via chocolate, obviously as this is a ad for.......well chocolate. Nothing to say on the actual substance of the video as it's just a simple love story told visually.

The visuals are a special treat to the eye from the slick transitions, and the many uses of ... the pixelated art style, it telling a story reflecting the story of the video as well. The song is as catchy as it can get, it being sang by the band Bump of Chicken which was also involved in Rie Matsumoto's other works.

Overall: 9/10

The point of "Baby I Love You Daze" could be seen as a way to just advertise chocolate, but I have grown to see it as so much more. First of all, the song is catchy, yet deep and emotional to the point it brought tears, and it has now become a part of my regular playlist. The beat fits to the tempo of the film, and to the roller coaster that is love. Secondly, the animation is beautiful, with the characters deeply thought out. The side characters in this short film were not just regular side characters used to fill an otherwise empty ... street, but instead they were worked on as much as the main characters. The characters didn't move and behave just to fit in; they had their own personalities, their own way of expressing themselves.

On the way from beginning to end, our characters have time to develop, even though we only see them for three minutes. We get to know them, and get to see some of their quirks; how they behave against strangers; and most important of all, how they express their love.