The story was quite cliche in my opinion, typical story of revenge and manipulation. The idea of twin zampakutous is probably why i gave it a 7 in terms of originality. Other than that, i felt that the story did not fit so well with the anime, in terms of the capabilities of the characters as some of the characters' personalities were altered slightly to fit the stereotypical story of revenge and betrayal. It's as if there is no one stronger than Ichigo and he has to do everything. I would have actually preferred it if Hitsugaya got to have more action.<SPOILER> I mean for those who watched it already, how could the captain of the 8th squad be defeated so easily by a guy who hasn. even learnt his bankai?!<SPOILER>. I think the first movie invoked better emotions and feelings than this one. I felt no attraction to the show but at least the action is still good, i'll give it that much.
The art was ok, not the best that i have seen in bleach animation though. But got nothing bad to say either so moving on...
Sound was probably the best part of the show, the inserts were well timed to help create the atmosphere, i would expect no less of a movie anyway. I always liked the bleach inserts so maybe it's just me, some are recognizable from the anime...others not. (By inserts i'm refering to insert songs)
The characters were of a good standard, of course the focus is on Hitsugaya and Ichigo, but the other characters are not neglected at all. I would say for such a wide cast of characters, they do fit them quite nicely into the story and for that i would give it 7. Because i can't help but feel that Ichigo is the one always being singled out as special even when it's not about him.
I could only enjoy the show show for it's impressive display of action throughout, that's probably what kept me watching it. there was never a boring moment in the show as it carries along at quite a fast pace. However, the focus on ichigo and lack of comedy may have prevented me from giving a higher score.
Overall, the movie had better action than the first movie but the constant need for ichigo to be the center of the story makes it a bit boring and unintersting. There was no special factor that makes it stand out so i would say it's just an average show. Note that i'm looking at this movie from the point of view of someone who has watched the anime so there may be some biasness.
