First of all, I could sit here and talk about fillers all day, but we've all seen the memes. Bleach is *at least* 45% filler, but even that is a generous number. If you remove all the useless shonen tropes like pointless flashbacks, repetitive shouts, long running scenes, still shots, slow camera panning and reused frames, you'll soon realize that Bleach is more like 70% filler.
Bleach also has a serious issue with bystanders that *constantly* interrupt fights and serious moments so they can do their comedy routine. And it's not even good comedy. It's children's comedy. Manzai is a very popular (and exhausting) type of comedy where the "funny man" does goofy things while the "straight man" gets angry and reprimands them. Alright, now crank that up to the maximum, shove it in the middle of life-or-death situations, and make it as long and obnoxious as possible. That's Bleach's comedy. The thing is, Bleach knows how to create funny moments, but it does so at the worst possible times as the story progresses.
Speaking of progress, that's one of the weird things about Bleach. Instead of getting better as the series goes on (like the other three big shonen series), Bleach does the opposite. One quick search and you'll see that the community generally agrees that Bleach was awesome in the first few arcs but had a drastic decline in quality and pacing as the story progressed. Even my friend who recommended it to me said that he skipped almost all of it. Putting Bleach on the same category as Dragonball, One Piece and Naruto is almost disrespectful. How can I recommend a series that only has one or two good arcs and then say: "By the way, it gets really bad towards the end."
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Another big issue that Bleach has are the power levels. The power levels are all over the place and it's not even funny. Ichigo always gets his ass kicked by every new enemy, only to be saved by someone he defeated previously. Now the person who is supposedly weaker than Ichigo proceeds to defeat the villain who is supposedly stronger than Ichigo. This happens because Bleach is a kid's show where the protagonist befriends all of his enemies, even the ones that do unspeakably evil things. No matter how edgy Bleach tries to be with its dark imagery, at the end of the day it's just a kid's show. The constant bickering in the middle of fights is no different than children fighting in the playground to decide who gets to be the Red Power Ranger, and in the end we see everyone holding hands and singing a song together.
Bleach looks particularly ugly when you compare it to the flashy and action-packed modern shonen shows we've been getting recently, but it also looks ugly when you compare it to the other big shonen shows of the 2000s. The action, pacing, story and even the training arcs are completely messed up. Honestly, I basically just watched 366 episodes of a show I detest for the sole purpose of watching the sequel, which people say is really good.
The sad thing about Bleach is that it had such a strong identity. The captains are cool as hell, the overall theme is unique, the setting had a lot of potential, and the Soul Society arc was amazingly good. I loved everything about Bleach at first. Hell, even the way the characters hold their swords when they're not fighting tells you something about their character. Even some of the lines that characters say are so powerful that they'll stick with you for a while. The creativity and attention to detail here was great, and I hate using the past tense here.
Honestly, I don't even think that this is the case of a bad anime adaptation. For example, you've probably heard someone somewhere say: "Bleach is good but the ending was kinda scuffed." And no, it's not like a beloved character dies or anything. The "ending" is bad because the author decided to introduce the weirdest and most nonsensical magic system ever created. Everything that made Bleach great is suddenly replaced by elements that genuinely make you forget that you're watching Bleach. Hueco Mundo's arc was bad in terms of pacing and power levels, but the last arc is especially insulting. Bleach's antagonists stopped being cool and memorable after the Soul Society arc (save for a few exceptions), but the last arc manages to be even worse in that regard. We even get a discount Aizen that fails to capture even 1% of what made the original a good villain.
In conclusion, I unfortunately can't recommend Bleach. It's simply not worth it. It doesn't hold up well today and only serves as an example of how to ruin something that had everything to be great. This review may sound overly negative, but it's just an honest warning.
