The premise is that the 13 Squads of Soul Society need to make some merchandise to sell at the "real world" Jump Festival. Each squad has a short, ~1 minute segment. There is also a small introduction at the beginning.
Each part is self-contained, containing a gag or joke, and a funny product. The humor is not bad either.
Final Rating: 6
-- Art --
The art is fairly typical of the "old style" of Bleach anime. There isn't a lot of animated scenes, probably because it is a low budget short. However, it is not bad. They don't re-use any old footage that I noticed.
Final Rating: 7
-- Sound --
The sound was fairly non-existent, relying more on voices and jokes to carry it along. Some basic sound effects for humorous purposes, it was ok.
Final Rating: 5
-- Character --
The characters acted quite silly and not like their usual selves from the main anime. There is no character development whatsoever. But then, it is a gag short, and is not to be serious. They still have good dynamics with each other.
Final Rating: 6
-- Enjoyment --
Some sections were quite funny, and some were a bit "meh". But the jokes were good and it was enjoyable even for something so short.
Final rating: 6
-- Overall --
Don't worry about watching this if you haven't already watched the first series to the end. The movies are not essential. But if you haven't watched the first series, you won't understand many of the jokes, such as Hinamori's "Glasses Cookies".
Should you watch this?
Well, if you enjoyed the main anime, yes. But it's not essential. You're not really missing anything amazing or special. It's ultimately just a few somewhat cheap jokes and advertising the Jump Festival of 2008.
Final Rating: 7
