The show was really more of a cute kid show rather than an adult oriented one. There was a lot of ecchiness and near pornographic transformation scenes. Although, the show was comedy oriented, I didn't find myself laughing my ass off (LMAO) or anything like that. Quite frankly it was pretty bland, but there were a few good moments here and there filled with moe.
The story is centered around a girl named Ink. She some how coincidentally found her way to becoming a magical girl who must help people. But her sense of helping people is helping a boy she has a crush on with his English studies. And that's mainly it, the plot gets a little thicker a little down the line, but it isn't anything really noting. (That should probably tell you how well thought out this show was).
The characters felt really shallow, as if there wasn't very much character build up. We learn very little about the characters past, which is the reason why I felt so detached to the characters. All of the magical people from another world are very perverted to the point they should practically be in jail. The only really deep thing about Ink's and Sumi's past is about their friendship and why they both like cats. Other than that, it is pretty much something you could've figured out on your own without an entire episode dedicated to that memory.
The music suited the mood and the actions the characters were doing, but I am pretty impressed with the English dialogue. Nao, the main character who is supposed to learn English, never actually speaks it, so I found that kind of ironic.
The art is very MOE. Almost everything about it is supposed to be moe. Little girls with no female features is apparently awesome in Japan... That is a cultural divide for me. Anyway, I was unimpressed with how the artists would repeat the exact same scenes, two, three and sometimes four times. It felt like there was a really big budget cut, so they took short cuts in a few places, and you'll notice them when/if you watch the show. And for some reason, frilly and complex costumes are impressive in Japan... it's no wonder that you need magic in order to put on these extremely complex clothes like that.
Other than a few things, I guess I can say that I enjoyed the show a little bit. It felt more like a waste of time rather than something I had to watch to satisfy my curiosity. There was good moments here and there, but the ecchiness was mainly involved with the little girls with no feminine features. Looking at naked little girls is practically no different from looking at naked little boys.
