Most of the response I have seen to this music video centers around the narrative that it presents and how many fans are describing it as being 'deep' and 'thought provoking'. Call me a cynical asshole or whatever, but I simply can not see it. Sure, it has a plot but it's nothing special as a whole and instead uses an almost sickeningly cute girl in order to pull at your heart strings in the cheapest way possible. Now, I'm not expecting anything groundbreaking in terms of story telling from a six minute video (even though the little house of cubes was able to achieve this effect), it just baffles me that so many are giving this short music video such a high score on the pretense that this music video presents a deep narrative or anything of the sort. It's simple in structure and suits the song well but other than that it is nothing special or too great.
In conclusion, this music video features both great directing and great visuals which is enough to make me recommend it for the spectacle side alone but the supposedly deep and sad story is as strong as an emotional attachment to a Mars Bar.
