As a fan of Shana I was wanting a season 3 instead of another OVA and watched this with a lot of anger towards the makers. The opening played and I forgave the boys at the top without second thought.
This was made to give us Shana fans a nibble before we get thirds not to piss us off. It gives us alot of the humor that this story mold of body-swapping use (Yuji reaching towards his chest when he is in shana's body was an inevitable moment the second they swapped bodies) and I think the "shana" feel behind it adds new life to the cliche plot.
Overall it was a great OVA in part 1 and am highly looking forward to the next 3 followed by the long awaited Shakugan no Shana III