First of all let me say that I believe that if I hadn't seen Fate/Zero this would have gotten a better rating, but now I compared it to that wonderfull thing called Fate/Zero so it looses some points there.
Second I'd like to say that this is JUST my opinion.
Now then:
1. I found the storyline to be a little lacking since they were repeating a few things from Fate zero and it had this "hero will save the world" which bores me.
2. The art and sound were splendid and I truly enjoyed it.
3. The characters were what the show was lacking the most in my opinion. I liked Gilgamesh (as always) and lancer was great as well but the rest were not as interesting as they could be... Tohsaka was discent but she got a little boring near the end and Shirou was just repeating himself all the time which bore me unbelievably.
4. Overall it was an enjoyable show and I would definetly recomend it, just don't expect as much from it as you got from Fate/Zero