Fuji Heavy Industries is a well known Japanese conglomerate company in which they produce everything from planes down to their most notable product, automobiles. Their Subaru brand has created quirky vehicles for more than 60 years and has seen record breaking success in the last decade. Thanks to catchy advertising that caters to former yuppies with growing families and a portfolio of safe and reliable vehicles such as the Forester, Outback, and Impreza they have broken internal sales records for more than half a decade. With such success, experiments are soon to follow. Houkago no Pleiades is the perfect example of this. It was a magical girl show funded by Subaru and produced by the animation studio Gainax during the Spring 2015 anime season. There was a previous set of ONAs which aired online back in 2011 when this project first came to fruition as nothing more than an advertisement. Regardless, this was an unusual partnership considering the fact that Gainax has been largely irrelevant this decade and that Subaru funding a magical girl anime seems a bit out of place. However, the results are rather interesting considering the subject matter and the story that it portrays. What is the most striking thing about this show is that it was not a shameless advertisement like many would expect, it featured a cohesive story with likable characters and an overall goal and purpose. Something that is relatively rare in terms of directly sponsored anime.
In regards to the story, Houkago no Pleiades follows a rather typical magical girl theme with a rather unique backdrop. The plot revolves around a group of girls in an after school club who are trying to help an alien from the Pleiades star cluster go home. For those of you who are unaware, Subaru is the Japanese name for the Pleiades star cluster and is the logo for Subaru automobiles which obviously makes the alien's home a fitting choice. With this, the main cast travels through both space in time on their magical “drive shafts” which feature the typical throb and rumble of a boxer engine, the trademark engine type used by Subaru. The story itself makes you really question what is reality and brings in many hard science ideas such as theoretical physics, time travel, and multiple universes. If this story was not planned out years prior, one could argue that it was heavily influenced by Christopher Nolan's “Interstellar” which featured many of the same ideas. So “Bravo Gainax” for creating such an interesting story to back up your Subaru sponsored advertisement.
The art for Houkago no Pleiades is incredibly well done and thought out. There are incredible backdrops in the space scenes and the main and supporting cast has colorful and well designed outfits. The drive shafts which the characters fly on are also well designed since they feature grills from the previous generation Subaru vehicles that were sold back when the original designs were created back in 2010 – 2011. There are also some interesting cameos of new Subaru vehicles which pop up throughout the show which will entertain a car enthusiast who watches this show. The color palate is also well done and fits great with the theme of the show. For a magical girl show, everything should be vibrant which Gainax certainly delivers upon. The CG when used is also mostly okay, but CG itself has gotten significantly better over the years and it has become not as jarring when you see it mixed with 2D animation which Gainax does an acceptable job with. That being said, there are no glaring issues with the art overall.
As for the sound, it was unique to say the least. In terms of human characters, their voice acting was perfectly adequate. The voice actresses for the main cast are relatively unknown in the industry so it was refreshing in a sense to hear new voices while many of the supporting cast were easily recognizable veterans. Going into the cast itself, they were all well written and played their respective parts just fine. The show did go in a different direction than many fans may have wanted in the last episode, but they can put their goggles on for another show. Regardless, the characters were nothing truly outstanding and will most likely be largely forgotten as time goes on unlike some characters in magical girl anime. What did steal the show though were the sounds of the drive shafts which featured sounds from various Subaru engines. If you had a discerning ear you could pick out the rumble and burble of the unequal length headers of an EJ257 along with the smooth mechanical sounding FA20DIT. Both of which are engines that are used currently in the STI and WRX respectively. Once again, if you are an auto enthusiast you will certainly find it entertaining to hear the burble of a turbocharged flat four engine in your cute magical girl show.
When it comes down to my overall enjoyment, I must say that I am completely pleased with this show. It was one of the shows that I was looking forward to the most in 2015 due to the fact that I am a long time Subaru enthusiast and a flat brimmed hat and Ray Ban sunglasses wearing boy racer who drives a WRX. This show checked off all of the boxes for what entertains me, if you want to bring up pandering to a certain audience I would certainly be their ideal person. However, outside of car enthusiasts I really fail to see many of the aspects in this show really meaning much. If their goal was to paint the Subaru brand in a comfy and cozy light among otaku who watch late night anime, they certainly hit their mark. However, that may not be the best place to market things which leads us to the elephant in the room, the studio. This is most likely Gainax's swan song, it has been reported that they have not been working on any other new projects. For a studio that brought us such iconic anime like Neon Genesis Evangelion and Gurren Lagann it is depressing to see them go out like this. I hope that the relative success of Houkago no Pleiades may bring some life into their studio after they lost the majority of their talent to both studio Khara and TRIGGER. That being said , it is difficult to truly recommend this show to many people, mainly newer anime viewers. It goes between several different genres and brings up many ideas that are difficult to combine together. The story itself is cohesive, but it still feels quite odd considering the magical girl backdrop. It feels more like a hard sci-fi show that should be a bit more serious and feature characters other than a group of girls in an after-school club. In the end, it comes off as being an enjoyable, but still flawed show with some questionable choices with the story. If you are a fan magical girl shows, science fiction, and cars – this is the show for you, it will certainly not disappoint in that regard.